Your SlideShare is downloading. ×
  • Like
14.04. Dublin Startup Marketing Club - Social Media Advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

14.04. Dublin Startup Marketing Club - Social Media Advertising

  • 183 views
Published

Presentation from the SMC meetup covering Social Media Ads, including Facebook and Twitter ads best practices.

Presentation from the SMC meetup covering Social Media Ads, including Facebook and Twitter ads best practices.

Published in Marketing , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
183
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Dublin Startup Marketing Club @StartDubUp
  • 2. Dublin Startup Marketing Club @StartDubUp Let’s share ideas Search Marketing Social Media Ads Content Marketing Email Marketing Growth Hacking
  • 3. FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF MY CAMPAIGNS.
  • 4. WTF? Likes. Lame. Pseudo-Science of Facebook Attention.
  • 5. WTF? Likes. Pay me, b***h. Lame. Pseudo-Science of Facebook Ads.
  • 6. High CTR&CPM. You get what you want and FB gets money. Medium CTR&CPM. FB gets some money. You asked to pay more. Your ads are dead. FB doesn’t care. Pseudo-Science of Facebook Ads.
  • 7. HIGH CPM = Retargeting, Custom Lists etc. What’s in it for Facebook? Low CPM = cheap international / mobile.
  • 8. Facebook Non-Hack: Don’t buy fake likes
  • 9. WTF? Likes. Pay me, b***h. Lame. Lame. Still Lame.
  • 10. Facebook Non-Hack: Don’t buy real likes
  • 11. Video Link: https://www.youtube.com/watch?v=oVfHeWTKjag
  • 12. Facebook Hack: Refresh Creative
  • 13. WTF? Likes. Pseudo-Science of Facebook Attention. Likes. Likes. Likes.
  • 14. Facebook Hack: Get the Timing Right
  • 15. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Ad Scheduling for B2B or B2C?
  • 16. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Scheduling for B2B? WHY DON’T YOU EVER LEAVE ME ALONE!
  • 17. Facebook Hack: Target Facebook. Literally.
  • 18. Dublin Startup Marketing Club @StartDubUp Target Facebook. Literally.
  • 19. Dublin Startup Marketing Club @StartDubUp
  • 20. Twitter Hack. Target Twitter. Literally.
  • 21. Dublin Startup Marketing Club @StartDubUp Target Twitter. Literally.
  • 22. Twitter Hack: Follow Bank of Ireland / @BOIBusiness
  • 23. Dublin Startup Marketing Club @StartDubUp
  • 24. Dublin Startup Marketing Club @StartDubUp Favourite Tools BufferApp - for scheduling posts / tweets. Followerwonk - for snooping on Twitter users. SocialBakers - for social media trends. Topsy - Twitter search engine. Google URL Builder - for tracking ROI. JustUnfollow - for removing fake followers.
  • 25. Dublin Startup Marketing Club @StartDubUp Events 24.04. Growth Hackers Dublin 12.05. “Outsourcing Online” - DSMC
  • 26. Now to Arthurs’ @StartDubUp