Social Media Now Presentation

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This is the presentation I gave at the Media Bistro Social Ad Summit in New York on October 1, 2010.

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  • Top Reasons to use social media for your business: The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.
  • When we talk about social, we’re talking about a relationship
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  • Nothing fires us up more then when a brand gets it right in the social space. Put yourself in the end user’s shoes
  • Social is the most powerful influence in making decisions is recommendations from a trusted person.
  • When we talk about social, we’re talking about a relationship
  • 20 slides 4 companies 4 technologies 4 stats 4 resources 2 fun 2 measurement tools
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  • This is great info, but what does it mean for you? You built a facebook (check), a twitter (check), reading the right blogs, giving away... but what are you se How are you growing
  • Pain Points: We know we have to do something, right? So what’s holding you back... Why is this so
  • Solution: What do you want to accomplish? What’s the strategy to get there? How do I know if it worked? * You likely don’t know what you need or what, that’s OK.
  • Anyone can lead and manage your social reputation and relationships, right? Sure, but consider the scenario & stakes... Are you really prepared to hand the mic to an uninformed communicator to speak to your most loyal fans? Isn’t that lazy? risky? disrespectful? And if it’s not the intern who’s been at your company for two-weeks... is it really worth the time of your executive who already doesn’t have the bandwidth?
  • Solutions - Talk about ways companies can handle. Not shining a direct light on Fanscape, but alluding that we know all - Outsource all – Give it all to a company to handle - Handle Internally (Comcast, Gatorade, large teams), do you have time to catch-up? - Strategic Advisor – Some of both * Standard company pre-evaluation, decipher what that entails.
  • Solution: What’s the strategy to get there?
  • Pain Points: We know we have to do something, right? So what’s holding you back... Why is this so
  • translating your social efforts into tangible results. are my efforts paying off?]
  • Social Media Now Presentation

    1. 1. social
    2. 2. relationship media marketing engagement commerce }
    3. 4. :) get it right
    4. 5. decision influence
    5. 6. overview social media now challenges solutions strategy measurement {
    6. 7. the space pecha kucha brands . innovations . stats . resources
    7. 8. brands
    8. 9. brands
    9. 10. brands
    10. 11. sales up 106% brands
    11. 12. brands
    12. 13. innovations
    13. 14. innovations
    14. 15. innovations
    15. 16. mobile innovations
    16. 17. innovations
    17. 18. +18% -6% stats
    18. 19. STATS:SM/BRANDS 72% Feel a stronger connection 68% Feel better served 74% Have a more positive image 70% More willing to engage social media impacts brands stats
    19. 20. STATS:SM/BRANDS 64% Improved opinion of company when friend interacts 52% Choose to fan/follow brand to help showcase their personality online stats social media impacts brands
    20. 21. STATS:FB 500 MM users / 50% log on daily 60% of FB fans are more likely to recommend after becoming a fan 51% FB fans are more likely to buy the brands they follow #1 traffic driver stats
    21. 22. stats
    22. 23. resources
    23. 24. resources
    24. 25. resources free
    25. 26. $ resources
    26. 27. resources
    27. 28. bam! (6:40 flat) www.larrywblog.com @lardog2000
    28. 29. me?
    29. 30. challenges people | knowledge | culture | budget
    30. 31. people | knowledge | culture | budget solutions
    31. 32. intern? executive?
    32. 33. internal advisor external people | knowledge | budget
    33. 34. strategy
    34. 35. goals & plan build | market | convert
    35. 36. measure sales | leads | engagement | benchmarks
    36. 37. thanks [email_address] www.larrywblog.com @lardog2000

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