LARRY WEINTRAUB
WOM #1
fire
 
 
 
SM Logos
DON’T INTERRUPT
Jack
<ul><li>LISTEN </li></ul><ul><li>OBSERVE </li></ul><ul><li>SHARE </li></ul><ul><li>HELP </li></ul>
WHY DO I CARE?
 
Freddy
 
Measurement Placements Key Learnings Buzz Metrics  Search Equity  Sentiment Share of Voice Reach Traffic  Views & Engageme...
GOALS
CUSTOMER
 
LARRY WEINTRAUB [email_address] @lardog2000
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Media Bistro Circus June 2009

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This is a presentation I gave at this year's Mediabistro Circus on Tuesday, June 2, 2009. The topic was Marketing Renaissance: The Age of the Consumer. My presentation was specifically on Digital Word of Mouth Marketing / Social Media Marketing.

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Media Bistro Circus June 2009

  1. 2. LARRY WEINTRAUB
  2. 3. WOM #1
  3. 4. fire
  4. 8. SM Logos
  5. 9. DON’T INTERRUPT
  6. 10. Jack
  7. 11. <ul><li>LISTEN </li></ul><ul><li>OBSERVE </li></ul><ul><li>SHARE </li></ul><ul><li>HELP </li></ul>
  8. 12. WHY DO I CARE?
  9. 14. Freddy
  10. 16. Measurement Placements Key Learnings Buzz Metrics Search Equity Sentiment Share of Voice Reach Traffic Views & Engagements Feedback / Research
  11. 17. GOALS
  12. 18. CUSTOMER
  13. 20. LARRY WEINTRAUB [email_address] @lardog2000

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