Social Media: Why Businesses Need to Learn it to Survive! By Larry Jennings I can be your Companies BFF! Or I can Bring Da Hatez!
What are the Tools of Social Media
Why does Social Media Work for Business
Why is Social Media Important for Business
How Is Business Changing?
How is Social Media Helping?
Small Businesses using Social Media
Why MUST Businesses Use it?
Americans have access to: 1 trillion web pages 65k iPhone apps 11k radio stations 5,500 magazines 200+ cable TV networks
Background Traditional Methods of Reaching Customers
Door to Door
Source: Wikipeida.com More video was uploaded to YouTube in the last 2 months than if ABC, CBS, and NBC had been airing new content since 1948
What is Social Media?
No Solid Definition but Typically Consists of:
User Generated Content
Audio, visual, multimedia
Exchange of content
Accelerates information and communication.
Wikipedia launched in 2001. It now features over 13 million articles in more than 200 languages.
What are the Tools of Social Media?
Why is Social Media Important to Business? www.socialnomics.net
Because Business Is Changing!
How is Social Media Changing Business?
Companies are going from “Trying to Sell” to “Making Connections”
Moving from “Large Media Campaigns” to “Small Acts”
From “Controlling Our Image” to “Being Ourselves”
From “Hard to Reach” to “Available Everywhere”
Source: www.mashable.com Myspace, Facebook, & YouTube collectively get 250 million unique visitors per month. None of these sites existed 6 years ago.
What Has Changed? Source: www.viralblog.com
3 Great Examples:
“ Make it personal, act fast, don’t rely on numbers alone, don’t be afraid to join the conversation, make it personal, educate employees, live and breath social media, and have fun – it’s not a burden, it’s a gift.”
-Paula Berg, Southwest Airlines
Source: blog.orourkehospitality.com 2009 traditional advertising revenue Newspapers ads r down 18.7% TV ads down 10.1% Radio ads down 11.7% Magazine ads down 14.8%
H & R Block
“ Consumers are beginning to interact with brands a bit differently,” she says. “They’re looking for conversations and the ability to have a relationship with a brand … We wanted to enable that as part of our marketing program.”
VP Digital Marketing, H&R Block
3 Great Examples Meanwhile, digital advertising is growing rapidly: Mobile advertising is up 18.1% Web advertising is up 9.2% Source: www.hallme.com , ebizine.com
"We let our customers see our culture and decide if we are somebody they can relate with. It breaks down the barriers of consumer vs. company and becomes more about a consumer buying from a friend,“
-Aaron Magness, Zappos
3 Great Examples: Source: www.idgconnect.com Michael Jackson, Swine Flu, and Barack Obama have been this year’s top subjects for malware distributing emails .
Small Business are using Social Media Too!
The Marsh Café
In February 2008, John McCain raised $11 million for his U.S. Presidential bid . Source: www.mashable.com
Why Must Businesses Use Social Media?
As traditional media declines, business must stay ahead of the curve in communicating and building relationships with customers.
Social Media provides an effective way to do this at a minimum of cost making it effective to companies of all sizes
Same month, Obama attended no campaign fndrsers. Instead, Obama leveraged online networks to raise $55 million in those 29 days .
The Biggest Reason: Customers Are already using Social Media to talk about companies! Views: 1,384,938 as of 10/24/09
For More Information
General Social Media:
People you should know
What the F@#K is Social Media!
New “Shift Happens (Did You Know?)” video shows the “shift” is to social media