Develop A Personal Brand
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Develop A Personal Brand

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  • Personal branding is how you project yourself to the world, how you create and maintain your image. Your brand is just as much about your profession and career as your background, what type of person you are, your interests and any interesting facts Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and above all what you can do for others. Compare your personal brand to a rock star’s image, something that needs to be maintained.  All interaction you have with other people make out your personal branding.
  • #1. rep management #2. if you embrace this..
  • Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers hang out and what key words will attract them. Then position yourself in front of them and capture their attention. Determine why decision makers should choose whatever you’re offering over all the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?
  • Play Gary V video :20 – 2:55
  • Play Gary V 8:20 – 11:18
  • Keep pic consistant… Make it look professional Reserve your name – even if this is preemptive Join groups and conversations and particiapte in them. Build your brand expertese by answering questions. Claim your google profile…Helps bump up your results in Google when people look for you. Establish a hub (central location) for you to point at. Could be your Eportfolio, could be your personal website. Could be 1 location that is some of this..
  • Custom URL: Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname.”  If it doesn’t, you’re missing a vital opportunity to have your profile rank higher in Google Google and to make it easier for people to find you. If the unique URL is taken, then try using a period between your first and last name or use your middle initial. Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually.  I recommend that you brand yourself for the job you want, not the one you have!  This means that you should revise your headline so instead of “Marketing Specialist for Toyota,” it could be “Internet Marketing Expert for Fortune 500 Companies.”  This way, you’re positioning yourself for a future potential job, while leaving your current job within your LinkedIn profile. Summary: Your summary should include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want.  Feel free to spice this section up with your unique abilities and differentiators, such as industry awards and honors.  In the second paragraph, you should define your career aspirations. Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine.  By selecting a few keywords that are also found in your headline, and sprinkling them throughout your profile, you will rank higher for those terms when someone conducts a LinkedIn “people search.”  If you show up first or second, then you may get the opportunity over everyone else. Applications: If you have a blog, then you should definitely use either the “WordPress WordPress ” or “Blog Link” (Typepad TypePad .com) applications .  With this integration, you’re able to show people your thoughts, feelings and emotions on top of a more traditional resume format.  List only your past two or three blog posts so you don’t overwhelm the reader. 

Develop A Personal Brand Develop A Personal Brand Presentation Transcript

  • Personal Branding Use Social Media to Sell… You! Larry R. Jennings Jr. December 10, 2009
  • Agenda
    • What is Personal Branding?
    • Background
    • Personal branding in the News:
    • How to establish “Brand You”
    • General Social Media Tips to Increase your Brand Awareness
    • Use Twitter
    • Use LinkedIn
    • Use Facebook (And what Not to do)
    • Put it all together
    • Conclusion
    • For More Information
    • Questions
  • What is Personal Branding?
    • How you project yourself to the world
    • Your career & personal life are all bundled into one
    • What You can do
    • What You are about
    • What You can do for others
    • Its about separating yourself out from the rest of the pack
    Source: the undercover recruiter View slide
  • Background
    • Personal Branding
      • Coined by Tom Peters in 1997
      • Article called “The Brand Called You”
      • You need to be able to say “Who am I and What Makes Me Different Then Everyone Else!”
    Source: FastCompany Magazine View slide
  • CNN: Me 2.0 Branding Yourself Online
    • The Internet is making personal branding accessible to everyone
    • Personal branding means promoting your own skills and strengths
    • Blogging and social networks are ways of reaching your target audience
    Source: CNN.COM
  • How to Establish “Brand You”
    • Things to ask yourself before starting
      • Who are you?
      • What do you want to do professionally?
      • What is your dream job
      • What are your strengths and weaknesses?
      • Who is your Target Audience?
      • Who is your competition & What sets you apart from them?
  • And Then….
    • Try to write down your “brand” in a 15 word sentence
      • If you don’t think that the answer would really pop. Then you need to work at it more.
      • What have you done to make yourself stand out?
      • What would your colleagues say is your greatest and clearest strength?
      • What sets you apart from other people.
        • What is your niche?
      • What have I done that sets you apart from other people.
      • What do I want to be famous for?
    Source: FastCompany Magazine
  • Now What?
    • Now that we know who we are.. How can we use our tools to tell everyone else?
    • Remember the 3 Cs of personal branding:
      • Clarity – be clear about who you are and who you are not.
      • Consistency – steadfastly express your brand across all communications vehicles.
      • Constancy – strong brands are always visible to their target audience.
    • Our tools:
      • Twitter
      • LinkedIn
      • Facebook
      • Podcasts
      • Blogs / Video Blogs
    Source: Workbabble.com
  • General Social Media Branding Tips
    • Be Social & Build Your Network
    • Keep information & Profile Picture Consistent
    • Reserve your name on other networks
    • Join Groups & Conversations in your area.
    • Show that you ARE an expert in your area
    • Claim your Google Profile
  • Use Twitter to Build Your Brand!
    • Profile
      • Give honest information
    • Tweets
      • ReTweet pertinent information and articles in your area
    • Privacy
      • Keep Privacy Low
    • Use Hashtags
      • Helps Others See Your Tweets!
    • Share
      • Allow your readers to share your information
    • Follow other experts in a field and have them follow you.
    • BUILD YOUR REPUTATION!
    Source: Career Rocketeer
  • Use LinkedIn to Build Your Brand.
    • Fill Out your Profile Completely!
    • Headline
      • List job you want not one you have
    • Summary
      • Gear this towards the job you want.
    • Get your own Unique URL!
      • http://linkedin.com/in/yournamehere
    • Keywords
      • Helps bump your results to the top!
    • Websites
      • Make these other websites that you use (Blog, Twitter)
    • Applications
      • Add apps to showcase your blog or link to Slideshare
    Source: Mashable
  • Using Facebook to Build Your Brand
    • Things to do.
      • Use Privacy Settings
      • Be mindful of your comments
      • Update Often
      • Be Real
    • Things to Not Do
      • Post anything unprofessional if you are friends with your boss
      • Post pics of yourself in your underwear
    Source: brand- yourself.com
  • Where Should All of this Lead?
    • Your Central Hub
      • All of your information in 1 place.
        • Blog
        • E-Portfolio
        • Personal Website
          • Examples
            • Gary Vanderchuk
            • Leo LaPorte
  • In Conclusion
    • Personal branding Can help you maintain your image and assist in your career.
    • Is happening weather you want it to or not with the advent of the internet
    • Grabbing the right niche can be fun and lucrative (If your willing to go that far)
    • Don’t start a brand just to start one. Make sure that it is something that you want to do and maintain.
  • Questions? Special thanks to Saurav Amatya for showing us about Diigo.
  • For More Information
    • History of Personal Branding:
      • The Brand Called You
    • Why a Personal Brand?:
      • Me 2.0: Branding yourself online
      • Personal Branding Becomes a Necessity in Digital Age
      • Gary Vaynerchuk Teaches Basic Social Media Principles to CNN (Video)
      • Personal Behavioral Branding Could Impact Your Next Job
    • Defining your Brand:
      • The Personal Branding Worksheet: 10 Steps to Defining Your Authentic Personal Brand
      • Personal Branding - People Only See You As You See Yourself
      • The Secret of Personal Branding
    • BLOGS & People to follow
      • Personal Branding Blog
      • Gary Vaynerchuk
      • Mashable
      • Leo LaPorte
  • Sources
    • HOW TO: Build Your Personal Brand on LinkedIn - July 27th, 2009 | by Dan Schawbel
    • http://mashable.com/2009/07/27/linkedin-personal-brand
    • How to use the features of LinkedIn to enforce your personal brand
    • YouTube - Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape http://www.youtube.com/watch?v=EhqZ0RU95d4 OreillyMedia September 19, 2008
    • Video about how to create and use your Personal brand
    • Develop Your Career Like a Business | Personal Branding Blog - Dan Schawbel Greg Rollett on October 29th, 2009 http://www.personalbrandingblog.com/develop-your-career-like-a-business
    • General Tips about making and using a personal brand
    • Personal Branding on Facebook: The Do's and Dont's | Brand-Yourself.com Blog November 12, 2009 by Evan Watson
    • http://blog.brand-yourself.com/2009/personal-branding-on-facebook-the-dos-and-donts
    • Tiups on what to do or not do when using facebook to communicate your personal brand.
    • 20 Personal Branding Tips for Twitter | Career Rocketeer - Career Search and Personal Branding Blog By Chris Perry Sunday, July 19, 2009 http://www.careerrocketeer.com/2009/07/20-personal-branding-tips-for-twitter.html
    • Tips on how to use Twitter to further your personal brand
  • Sources
    • The Secret of Personal Branding | The Undercover Recruiter By Jörgen Sundberg 25 November 2009 http://www.theundercoverrecruiter.com/content/secret-personal-branding
    • Some overhead on what is Personal Branding
    • The Personal Branding Worksheet: 10 Steps to Defining Your Authentic Personal Brand - Work Babble by Meg Guiseppi Nov 15 2009 http://www.workbabble.com/2009/11/the-personal-branding-worksheet-10-steps-to-defining-your-authentic-personal-brand.html
    • How to define your personal brand
    • 10 Ways to Wreck Your Personal Brand By William Arruda October 29, 2009 http://www.theladders.com/career-advice/10-ways-wreck-personal-brand
    • Tips on what NOT to do for your personal brand
    • Personal Branding - People Only See You As You See Yourself By Melanie Phillibert No Date Available
    • http://ezinearticles.com/?id=3227621
    • General Article about Personal branding
    • Me 2.0: Branding yourself online - CNN.com By Mark Tutton November 10, 2009 http://www.cnn.com/2009/BUSINESS/10/29/personal.brand.internet/index.html
    • Article about how with the internet on the rise and there is greater ability to see everyone, you need to carve out your own little spot for yourself.
    • The Brand Called You | Fast Company By: Tom Peters Tue Dec 18, 2007
    • http://www.fastcompany.com/magazine/10/brandyou.html
    • The original article that began the concept of “personal branding”
    • 18 Sources of Personal Branding Credibility | Personal Branding Blog Dan Schawbel on November 16th, 2009 http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility
    • How to increase your expertise on something