Careers and the social web

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Presentation given at Careers 2009 (Centre on Education and Work Univeristy of Wisconsin, Madison). Examines how people are using the social web to support career decision making, and the impact on the role of advisers and counselors.

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Careers and the social web

  1. 1. The Social Web and Careers Work Careers 2009 Madison, Wisconsin Michael Larbalestier
  2. 2. What’s your social web footprint?
  3. 3. Heard of it = 1 point Member = 5 points
  4. 4. Your social web footprint Rugged Boot 55 to 120 Canvas sneaker 35 to 54 Flat shoe 15 to 34 Infant bootie 0 to 14
  5. 5. People are Connecting, Sharing, Publishing, Collaborating, Asking, Answering, Suggesting, Agreeing, Demonstrating, Explaining, Disagreeing, Lobbying, Complaining, Campaigning, Meeting, Chatting, Learning, Indoctrinating, Inciting, Socialising, Interacting, Bullying, Abusing, Threatening, Vandalising, Exploiting, Selling, Buying, Stealing, Defrauding, Supporting, Mentoring, Motivating, Creating......
  6. 6. Connect with other people Discover information Share ideas and resources
  7. 7. Japan: Facebook: population 150m active 127m users
  8. 8. Social Networking - The headlines “Intrusive nuisances” “All about narcissism” “Cybercriminals exploiting trust” “Teens engage in risky behaviour”
  9. 9. 76% on social web • 29% (40m) American broadband users over 13 now regularly contribute to social networking sites. • 76% (105m) contribute to the social web. • Only 24% (33m) don’t contribute. (Source: Netpop Research 2008).
  10. 10. Who’s using social networks? • 75% of 18-24 year olds • 57% of 25-34 year olds • 30% of 35-44 year olds • 19% of 45-54 year olds • 10% of 55-64 year olds • 7% of those 65+ use social networking. (Source: Pew Internet and American Life Project 2008).
  11. 11. What are people doing? • Keeping in touch with friends and family • Sharing content • Making new contacts • Hanging out • Exploring their identity • Informal learning www.nya.org.uk Youth Work and Social Networking Report 2008
  12. 12. Digital Youth Project • 800 + interviews and 5000 + hrs observations • Mainly extending real world friendships • Connecting to share niche interests • Building online reputation • Sharing accomplishments more widely • Evidence of peer to peer learning • Role for adults facilitating interest driven use Living and Learning with New Media - Digital Youth Project, University of Southern California and the University of California, Berkeley 2008.
  13. 13. 3 types of site •Pure Social Networks e.g. Facebook, Myspace, Bebo •Social networking features e.g. Youtube, Flickr, Del.icio.us •Social web friendly
  14. 14. Anatomy of a pure social networking site • Profile • Contacts • Testimonials or Feedback • Updates • Affiliations
  15. 15. Counselor concerns • Lack of staff confidence • Lost productivity ($ millions a day) • Identity theft and impersonation • Provider liabilities • Sexual predators • Cyber bullying – 70% have experienced • Reliability of information • Invading teenage space • Parental worries Source: Prospects Adviser Survey 2008
  16. 16. Counselor concerns 1. 48% Reliability of information 2. 41% Invading teenage space 3. 28% Parental worries 4. 27% Identity theft and impersonation 5. 26% Provider liabilities 6. 23% Sexual predators 7. 20% Lost productivity 8. 17% Cyber bullying 9. 14% Lack of staff confidence
  17. 17. What sites do Counselors belong to • 53% Facebook • 20% You tube • 18% My Space • 17% Yahoo Groups • 11% Other social networks
  18. 18. Counselor experience • 28% regularly use Social Networking sites • 42% rarely or never use them • 1% regularly use Social Bookmarking sites • 84% never use social bookmarking • 4% use social web tools with clients • 82% rarely or never use with clients
  19. 19. Lots of help and advice on e-safety
  20. 20. the social web is a growing part of what defines us • Identity: who are you? • Reputation: what do people think you stand for? • Presence: where are you? • Relationships: who are you connected with? who do you trust? • Groups: how do you organize your connections? • Conversations: what do you discuss with others? • Sharing: what content do you make available for others to interact with?
  21. 21. Management of online presence is becoming more important • Employers see what staff do • Staff see what their colleagues do • Recruiters check people out online and targeting ads on social websites • Teachers and tutors have views on what students do, say and share online • Customers see what company staff do • Authorities see what people do and say
  22. 22. Top ten social-networking turn-offs for recruiters 1. References to drug abuse; 2. Extreme or intolerant views, especially racism and sexism; 3. Criminal activity; 4. Evidence of excessive alcohol consumption; 5. Inappropriate pictures, including nudity; 6. Foul language; 7. Links to unsuitable websites; 8. Lewd jokes; 9. Silly e-mail addresses; 10. Membership of pointless or silly groups. Research by Recruitment Agency Joslin Rowe found 20% of employers had checked out applicants online.
  23. 23. The social web is the new resume
  24. 24. Informal Career counseling – Wider range of informal advisers – Connect with an employee at a company you’d like to work for – Find out about an occupation from someone already doing it – Find out about a college from a student on the course you’d like to study – Get instant feedback on your plans from friends on your Facebook
  25. 25. networks influence career decisions, transition and progression Career Size, type of network, and quality of what is shared impacts your career
  26. 26. Social Capital The value or advantage that an individual derives from social relationships. In careers work such advantage might mean: • Influencing my self-awareness • signposting me to opportunities • Help with my decisions and transition • Assisting me to achieve my goals
  27. 27. Identify your goals Add new Identify contacts to who is in your your social network network Ask Link contacts contacts to for help or goals referrals
  28. 28. Social Capital Education • www.flowork.com • Training people to use social networks more productively • Paper questionnaire • Free online tool for network auditing, mapping and goal setting
  29. 29. Exploring a career area? Traditional Talk to your career counselor/teacher about your ideas Look at specialist careers information in the library / online Contact a professional body for information Watch a video/DVD on accountancy careers Get an internship at an accountancy firm Talk to friends and family and ask for contacts
  30. 30. New – Careers Work 2.0 Join an online group of people interested in your chosen field Ask people in your chosen field for views on your career plans Subscribe to blog feeds from people who work in the sector Visit a firm’s virtual headquarters Share your goals and plan your time better Learn from students on the course you’re considering Get friends to notify you of vacancies Write in your blog about what you find out in your research View a video clip from accountancy recruiters Get headhunted by building a positive online reputation Create a career timeline from an informational interview Attend a virtual career counseling session Signpost people to where you are online
  31. 31. Counselors say relevant or very relevant to their clients 32% Join an online group of people interested in your chosen field 44% Ask people in your chosen field for views on your career plans 32% Subscribe to blog feeds from people who work in the sector 48% Visit a firm’s virtual headquarters 60% Learn from students on the course you’re considering 66% Get friends to notify you of vacancies 41% Write in your blog about what you find out in your research 47% View a video clip from accountancy recruiters 39% Get headhunted by building a positive online reputation
  32. 32. Join a group!
  33. 33. Second Life: IBM Recruitment Center
  34. 34. Second Life – Jobs Fair
  35. 35. 3dxplorer.com: Career Center
  36. 36. 3dxplorer.com – Counselor’s Office
  37. 37. Get advice from your peers: embark.com
  38. 38. Get advice from your peers: unigo.com
  39. 39. Share goals and update your progress at 43things.com
  40. 40. Achieve your goals and manage time better: bubbletimer.com
  41. 41. Create a career timeline from an informational interview: dipity.com
  42. 42. Signpost people to where you are online: wink.com
  43. 43. What sort of feedback and advice do people actually get online?
  44. 44. What do i say during an interview? What do accountants do? Career in Police?? Which humanities options should I choose?
  45. 45. Effective Guidance: what’s useful? (Warwick Institute for Employment Research 2004) • giving clients access to networks, information and knowledge, enabling them to feel better informed and better able to progress; • Supporting positive outcomes for the client, specifically: exploring and challenging client perceptions together with giving direction and a new awareness of learning or employment opportunities;
  46. 46. Conclusions – social web and careers work • Huge potential benefits – but also risks • Learners already using social web to support their career and education decision making • We need to – be aware and confident with the social web – know what’s out there – promote and model safe, productive use – help learners make sense of the advice and opinions they obtain online – help clients shape their online brand
  47. 47. Thank you Michael.Larbalestier@prospects.co.uk http://careerswork20.blogspot.com

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