Intro to social_media_Orleans Chamber


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Intro to social_media_Orleans Chamber

  1. 1. Intro to Social Media Twitter 101
  2. 3. What is Twitter <ul><ul><li>140 character snippets </li></ul></ul><ul><ul><li>micro-blogging </li></ul></ul><ul><ul><li>real time </li></ul></ul><ul><ul><li>most recent at the top </li></ul></ul>
  3. 4. Why use Twitter <ul><li>“ I’m meeting my friend Jenny for lunch!” </li></ul><ul><li>“ I don’t know what’s good to eat in this food court!” </li></ul><ul><li>“ Is there a place to nurse my baby in this mall?” </li></ul>
  4. 5. Community <ul><li>“ Say hi to Jenny for me!” </li></ul><ul><li>“ I love Taco Del Mar” </li></ul><ul><li>“ Check out the amazing children’s facilities near the food court!” </li></ul>
  5. 6. Let's sign up
  6. 7. Twitter Handle <ul><ul><li>Full name (@larawellman) </li></ul></ul><ul><ul><li>Something related to business or blog (@ottawastart) </li></ul></ul><ul><ul><li>A combination of name and busines (@pb_vicky) </li></ul></ul>
  7. 8. Twitter Handle <ul><ul><li>Not too long </li></ul></ul><ul><ul><li>Not too complicated </li></ul></ul><ul><ul><li>Easy to remember </li></ul></ul><ul><ul><li>It's not permanent </li></ul></ul>
  8. 9. Timeline <ul><ul><li>Tweets from those you follow will appear in your Timeline </li></ul></ul><ul><li>  </li></ul>
  9. 10. Twitter is like the radio  
  10. 11. @mentions <ul><ul><li>If someone mentions you on Twitter it will appear here </li></ul></ul><ul><li>  </li></ul>
  11. 12. Who to follow <ul><ul><li>Search for people you know: </li></ul></ul><ul><ul><ul><li>@larawellman </li></ul></ul></ul><ul><ul><ul><li>@larry_ring </li></ul></ul></ul><ul><ul><ul><li>@jasonbpt </li></ul></ul></ul><ul><ul><li>  Search by keyword </li></ul></ul>
  12. 13. Followers <ul><ul><li>Only followers see your tweets in their stream </li></ul></ul><ul><ul><li>Quality over quantity </li></ul></ul>
  13. 14. Basic Tweeting <ul><ul><li>140 characters </li></ul></ul><ul><ul><li>if you mention someone's handle in a tweet it will appear in their @mentions </li></ul></ul><ul><ul><li>@handles do use up your 140 characters </li></ul></ul><ul><ul><li>if you start a tweet with someone's name only people who follow BOTH of you will have tweet appear in their timeline </li></ul></ul><ul><ul><li>Twitter is an open conversation - there is no &quot;butting in&quot; </li></ul></ul>
  14. 15. Twitter Lingo <ul><li>RT = retweet </li></ul><ul><li>You are reposting someone's tweet to your network </li></ul>
  15. 16. Twitter Lingo : retweet <ul><li>A retweet can also look like this: </li></ul>
  16. 17. Twitter Lingo : Retweet + <ul><ul><li>Add some commentary when retweeting </li></ul></ul><ul><li>  </li></ul>
  17. 18. Twitter lingo: Hashtags # <ul><ul><li>Hashtags are words preceded by # </li></ul></ul><ul><ul><ul><li>#orleans </li></ul></ul></ul><ul><ul><ul><li>#photography </li></ul></ul></ul><ul><ul><ul><li>#politics </li></ul></ul></ul><ul><ul><li>You can use multiple words but don't add spaces </li></ul></ul><ul><ul><ul><li>#socialmedia </li></ul></ul></ul><ul><ul><ul><li>#momthevote  </li></ul></ul></ul><ul><ul><li>You can use them to tie together a topic or event </li></ul></ul><ul><ul><ul><li>#blissdomcanada </li></ul></ul></ul><ul><ul><ul><li>#voteon </li></ul></ul></ul><ul><ul><ul><li>#ff </li></ul></ul></ul>
  18. 19. Hashtags <ul><ul><li>clickable </li></ul></ul><ul><ul><li>Apps will let you follow specific hashtags </li></ul></ul><ul><ul><li>Used for twitter chats/parties </li></ul></ul>
  19. 20. Hashtags for fun <ul><ul><li>subtext </li></ul></ul><ul><ul><li>commentary </li></ul></ul><ul><ul><li>hard to explain </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  20. 21.   <ul><li>  </li></ul>
  21. 22. Twitter Lingo : DM <ul><ul><li>DM = Direct Message </li></ul></ul><ul><ul><li>Can only send to people who are following you </li></ul></ul><ul><ul><li>Like email but only 140 characters </li></ul></ul>
  22. 23. Twitter Lingo : short URLS <ul><ul><li>URL shortening tools (there are not ACTUAL links) </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul>
  23. 24.   <ul><li>  </li></ul>
  24. 28. Let's tweet <ul><ul><li>Engage Engage Engage! </li></ul></ul><ul><ul><li>No more than 1/3 broadcast </li></ul></ul><ul><ul><li>Do onto others </li></ul></ul><ul><ul><li>Join conversations </li></ul></ul><ul><ul><li>Be authentic </li></ul></ul>
  25. 29. What should you tweet about <ul><ul><li>Tweet new and interesting information about your business (with a link to your site) </li></ul></ul><ul><ul><li>Tweet about the great events and restaurants you like </li></ul></ul><ul><ul><li>Tweet out information you find valuable </li></ul></ul><ul><ul><li>Ask questions (would you answer it?) </li></ul></ul>
  26. 30. Who to follow <ul><ul><li>Follow people mentioned in tweet </li></ul></ul><ul><ul><li>Follow people the people you follow follow </li></ul></ul><ul><ul><li>Search: names, keywords </li></ul></ul><ul><ul><li>Follow people from lists </li></ul></ul>
  27. 31. Lists <ul><li>  </li></ul>
  28. 33. Questions?