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Intro to social_media_Orleans Chamber
 

Intro to social_media_Orleans Chamber

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    Intro to social_media_Orleans Chamber Intro to social_media_Orleans Chamber Presentation Transcript

    • Intro to Social Media Twitter 101
    •  
    • What is Twitter
        • 140 character snippets
        • micro-blogging
        • real time
        • most recent at the top
    • Why use Twitter
      • “ I’m meeting my friend Jenny for lunch!”
      • “ I don’t know what’s good to eat in this food court!”
      • “ Is there a place to nurse my baby in this mall?”
    • Community
      • “ Say hi to Jenny for me!”
      • “ I love Taco Del Mar”
      • “ Check out the amazing children’s facilities near the food court!”
    • Let's sign up
    • Twitter Handle
        • Full name (@larawellman)
        • Something related to business or blog (@ottawastart)
        • A combination of name and busines (@pb_vicky)
    • Twitter Handle
        • Not too long
        • Not too complicated
        • Easy to remember
        • It's not permanent
    • Timeline
        • Tweets from those you follow will appear in your Timeline
      •  
    • Twitter is like the radio  
    • @mentions
        • If someone mentions you on Twitter it will appear here
      •  
    • Who to follow
        • Search for people you know:
          • @larawellman
          • @larry_ring
          • @jasonbpt
        •   Search by keyword
    • Followers
        • Only followers see your tweets in their stream
        • Quality over quantity
    • Basic Tweeting
        • 140 characters
        • if you mention someone's handle in a tweet it will appear in their @mentions
        • @handles do use up your 140 characters
        • if you start a tweet with someone's name only people who follow BOTH of you will have tweet appear in their timeline
        • Twitter is an open conversation - there is no "butting in"
    • Twitter Lingo
      • RT = retweet
      • You are reposting someone's tweet to your network
    • Twitter Lingo : retweet
      • A retweet can also look like this:
    • Twitter Lingo : Retweet +
        • Add some commentary when retweeting
      •  
    • Twitter lingo: Hashtags #
        • Hashtags are words preceded by #
          • #orleans
          • #photography
          • #politics
        • You can use multiple words but don't add spaces
          • #socialmedia
          • #momthevote 
        • You can use them to tie together a topic or event
          • #blissdomcanada
          • #voteon
          • #ff
    • Hashtags
        • clickable
        • Apps will let you follow specific hashtags
        • Used for twitter chats/parties
    • Hashtags for fun
        • subtext
        • commentary
        • hard to explain
      •  
      •  
    •  
      •  
    • Twitter Lingo : DM
        • DM = Direct Message
        • Can only send to people who are following you
        • Like email but only 140 characters
    • Twitter Lingo : short URLS
        • URL shortening tools (there are not ACTUAL links)
          • bit.ly/mRxeB
          • http://ow.ly/6NEc
          • tinyurl.com/44hu7v 
          • http://ht.ly/6NIf
          • goo.gl/bCCS 
    •  
      •  
    •  
    •  
    •  
    • Let's tweet
        • Engage Engage Engage!
        • No more than 1/3 broadcast
        • Do onto others
        • Join conversations
        • Be authentic
    • What should you tweet about
        • Tweet new and interesting information about your business (with a link to your site)
        • Tweet about the great events and restaurants you like
        • Tweet out information you find valuable
        • Ask questions (would you answer it?)
    • Who to follow
        • Follow people mentioned in tweet
        • Follow people the people you follow follow
        • Search: names, keywords
        • Follow people from lists
    • Lists
      •  
    •  
    • Questions?