Facebook and LinkedIn 101 Lara Wellman Consulting @larawellman [email_address] www.larawellman.com
Agenda <ul><li>Facebook </li></ul><ul><ul><li>why </li></ul></ul><ul><ul><li>what </li></ul></ul><ul><ul><li>rules of enga...
  <ul><li>  </li></ul>infographic from mashable.com
 
Profile, Page or Group? <ul><ul><li>Profiles are for individuals only </li></ul></ul><ul><ul><li>Pages are for broadcastin...
Tips for Pages <ul><ul><li>Incentive </li></ul></ul><ul><ul><li>1 - 2 posts per day  </li></ul></ul><ul><ul><li>Ask questi...
 
 
More tips for pages <ul><ul><li>Provide value </li></ul></ul><ul><ul><li>Videos and images </li></ul></ul><ul><li>  </li><...
 
 
Welcome pages  <ul><ul><li>40-50% better conversion with a welcome landing page </li></ul></ul><ul><ul><ul><li>Pagemodo </...
 
 
 
 
Business Profile Image <ul><ul><li>200 x 600 pixels </li></ul></ul>
Vanity URLs <ul><ul><li>Was:  www.facebook.com/pages/Orleans-Chamber-of-Commerce/84837646907 </li></ul></ul><ul><ul><li>Cr...
Insights <ul><li>  </li></ul>
Talking about <ul><li>  </li></ul>
Check-Ins <ul><li>  </li></ul>
Facebook Ads <ul><ul><li>very customizable by demographic (eg male, 24 years and older, married, lives within 50 kms of Ot...
Timeline <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>https://www.facebook.com/about/timeline </li>...
Questions?  
LinkedIn <ul><li>  </li></ul>
About LinkedIn <ul><ul><ul><li>more professional and less personal </li></ul></ul></ul><ul><ul><ul><ul><ul><li>pitches mor...
Great for: <ul><ul><li>finding employees </li></ul></ul><ul><ul><li>keeping in touch with colleagues old and new  </li></u...
Tips <ul><ul><li>Keep your information up to date </li></ul></ul><ul><ul><li>Link to new content on your site, events, and...
Final Tips <ul><ul><li>Promote all your networks on your web site, in your newsletters and on your other channels </li></u...
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Facebook and LinkedIn

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Facebook and LinkedIn

  1. 1. Facebook and LinkedIn 101 Lara Wellman Consulting @larawellman [email_address] www.larawellman.com
  2. 2. Agenda <ul><li>Facebook </li></ul><ul><ul><li>why </li></ul></ul><ul><ul><li>what </li></ul></ul><ul><ul><li>rules of engagement </li></ul></ul><ul><ul><li>tips </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>what </li></ul></ul><ul><ul><li>tips </li></ul></ul>
  3. 3.   <ul><li>  </li></ul>infographic from mashable.com
  4. 5. Profile, Page or Group? <ul><ul><li>Profiles are for individuals only </li></ul></ul><ul><ul><li>Pages are for broadcasting information to your audience </li></ul></ul><ul><ul><li>Groups are great for discussion </li></ul></ul>
  5. 6. Tips for Pages <ul><ul><li>Incentive </li></ul></ul><ul><ul><li>1 - 2 posts per day </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Not all content needs to be yours </li></ul></ul>
  6. 9. More tips for pages <ul><ul><li>Provide value </li></ul></ul><ul><ul><li>Videos and images </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Link &quot;home&quot; </li></ul></ul><ul><ul><li>Upload photos and tag them </li></ul></ul>
  7. 12. Welcome pages <ul><ul><li>40-50% better conversion with a welcome landing page </li></ul></ul><ul><ul><ul><li>Pagemodo </li></ul></ul></ul><ul><ul><ul><li>Static HTML : iFrame app </li></ul></ul></ul>
  8. 17. Business Profile Image <ul><ul><li>200 x 600 pixels </li></ul></ul>
  9. 18. Vanity URLs <ul><ul><li>Was: www.facebook.com/pages/Orleans-Chamber-of-Commerce/84837646907 </li></ul></ul><ul><ul><li>Create a vanity url at: www.facebook.com/username </li></ul></ul><ul><ul><li>Now: www.facebook.com/orleanschamber </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  10. 19. Insights <ul><li>  </li></ul>
  11. 20. Talking about <ul><li>  </li></ul>
  12. 21. Check-Ins <ul><li>  </li></ul>
  13. 22. Facebook Ads <ul><ul><li>very customizable by demographic (eg male, 24 years and older, married, lives within 50 kms of Ottawa) </li></ul></ul><ul><ul><li>Pay per click and set a limit of how much you're willing to pay per click and per day </li></ul></ul><ul><ul><li>Pay by impressions. </li></ul></ul>
  14. 23. Timeline <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>https://www.facebook.com/about/timeline </li></ul>
  15. 24. Questions?  
  16. 25. LinkedIn <ul><li>  </li></ul>
  17. 26. About LinkedIn <ul><ul><ul><li>more professional and less personal </li></ul></ul></ul><ul><ul><ul><ul><ul><li>pitches more acceptable </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>personal details less desirable </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Resume-style profile </li></ul></ul></ul><ul><ul><ul><li>Recommendations </li></ul></ul></ul><ul><ul><ul><li>Answers </li></ul></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul>
  18. 27. Great for: <ul><ul><li>finding employees </li></ul></ul><ul><ul><li>keeping in touch with colleagues old and new </li></ul></ul><ul><ul><li>finding vendors and suppliers </li></ul></ul><ul><ul><li>positioning yourself as an expert </li></ul></ul><ul><ul><li>great way to get testimonials </li></ul></ul>
  19. 28. Tips <ul><ul><li>Keep your information up to date </li></ul></ul><ul><ul><li>Link to new content on your site, events, and blog posts </li></ul></ul><ul><ul><li>Answer questions in your field of expertise </li></ul></ul><ul><ul><li>Take part in groups </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  20. 29. Final Tips <ul><ul><li>Promote all your networks on your web site, in your newsletters and on your other channels </li></ul></ul><ul><ul><li>Don't auto feed any of your channels into each other </li></ul></ul><ul><ul><li>Engage engage engage </li></ul></ul><ul><ul><li>Offer value to your audience </li></ul></ul><ul><ul><li>The value of social media is hard to measure. But so is the value of answering the phone. </li></ul></ul>

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