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Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
Social Networking By The Numbers, December 2009
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Social Networking By The Numbers, December 2009

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Examination of US comScore and Hitwise data by Research-Write from December 2009. Compares unique visits, page views, time spent, and market share for top social networking sites, including Facebook, …

Examination of US comScore and Hitwise data by Research-Write from December 2009. Compares unique visits, page views, time spent, and market share for top social networking sites, including Facebook, MySpace, Tagged, Hi5 and Bebo. For full write up, click here http://www.research-write.com/2010/02/social-networking-by-the-numbers.html

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  • We have entered the new year, many of my uncertainty and caution of Alkhti and more work and sport ....
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  • @MichaelVangel - I did not include Twitter because it's impossible to get an accurate picture of its usage by looking at web visits alone. A substantial portion of Twitter usage goes through its API and on mobile.
    LinkedIn is a business network, and for many users is not used for socializing. Thus I consider it a 'vertical social network,' along with the other sites I excluded. I wanted to keep this study focused on networks that are used primarily fostering personal social connections, without a focus on a particular topic. I don't think its fair to compare MySpace or Facebook to LinkedIn, when the purpose LinkedIn serves is so obviously different.
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  • Thanks for compiling but was wondering... Why no mention of Twitter? And what was the rationale for LinkedIn exclusion? Was it lack of access to comparable data? Seems like you overlooked arguably 2 of the top 3 networking sites.
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  • This is a great breakdown of information regarding the various social networking sites. I have to admint I was a bit suprised to see that Bebo had a higher average time on site than facebook.
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  • 1. Social Networking By the Numbers<br />December 2009<br />By LeeAnn Prescott<br />Principal, Research-Write<br />www.research-write.com<br />
  • 2. Background<br />Purpose of Study<br />To examine engagement and visitor trends in the US on top pure social networking sites*<br />Method<br />ExamineUS data from ComScore and Hitwise for December 2009<br />2<br />* Vertically oriented sites such as LinkedIn, Flixster and Goodreads not included<br />Research-Write<br />Sites Included in Study<br />Facebook<br />MySpace<br />Tagged<br />Bebo<br />Hi5<br />MyYearbook<br />BlackPlanet<br />Orkut<br />Friendster<br />Multiply<br />
  • 3. Unique Visitor Counts<br />3<br />Higher daily than monthly ranking = more engaged<br />Research-Write<br />Research-Write<br />Source: comScore, December 2009<br />Research-Write<br />
  • 4. Engagement<br />4<br />Addicted &amp; engaged<br />Almost daily<br />About every other day<br />Passing by<br />Source: comScore, December 2009<br />Research-Write<br />
  • 5. Social Networking in Context<br />Penetration<br />205,709,000 US Unique Internet Users<br />54% on Facebook<br />27% on MySpace<br />3% on Tagged<br />3% on Bebo<br />Time spent<br />Average Internet Visit = 27.3 minutes<br />Social networking is about 1/3 of time spent, at 9-11 minutes per visit<br />5<br />Source: comScore, December 2009<br />Research-Write<br />
  • 6. Year over Year Category Growth<br />25% of all Internet page views go to Top 10 Social Networks Dec-09<br />9% of all Internet visits go to Top 10 Social Networks Dec-09<br />Page views growing faster than visits – more engaged users<br />6<br />+83%<br />+63%<br />Research-Write<br />Growth, Dec-08 – Dec-09<br />Source: Experian Hitwise<br />Research-Write<br />
  • 7. Change in Category Share<br />MySpace and Facebook together accounted for 96% of Top 10 Social Networks Dec-09<br />Tagged only site to garner more than 2% share<br />7<br />Source: Experian Hitwise<br />Research-Write<br />MySpace and Facebook flipped positions<br />
  • 8. Change in Total Market Share<br />Facebook growing at the expense of other social networks<br />Tagged only site to show active growth in share<br />8<br />Source: Experian Hitwise<br />Research-Write<br />Research-Write<br />
  • 9. Summary – Facebook and MySpace<br />Facebook rules social networking<br />over half of Internet users<br />highest frequency of visits<br />driving category growth<br />stealing share from MySpace and others<br />MySpace still a top Internet property<br />represents ¼ of internet population <br />frequent users<br />9<br />Research-Write<br />
  • 10. Summary – Other Social Networks<br />Tagged – frequent users, long visit times, still growing<br />MyYearbook – frequent users, long visit times <br />Orkut – frequent users, short visit times<br />Bebo – declining visitor counts, average engagement<br />BlackPlanet – infrequent users but long visit times<br />Hi5 – infrequent users, average engagement<br />Multiply – no longer multiplying<br />Friendster – continues to lose steam<br />Research-Write<br />10<br />
  • 11. LeeAnn Prescott<br />leeann@research-write.com<br />www.research-write.com<br />Research-Write<br />11<br />For more information contact<br />

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