Brand Identity Keynote

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Brand Identity Keynote for Business Storytelling and Brand Development at Full Sail University

Louis Anthony Pauza

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Brand Identity Keynote

  1. 1. BRAND IDENTITY 1
  2. 2. WHAT’S IN A NAME ? Canterbury itself evokes a narrative thought, as Chaucer’s tales are known worldwide.This helps to set us apart via our name, we start with a strong story. 2
  3. 3. My business partner and I made a list of literary, artistic, personal, and a combination of titles we liked and we agreed Canterbury Productions would encompass all that we envisioned for our company. 3
  4. 4. Canterbury Productionsis protectable, as it us not currently registered with the Department of Commerce. 4
  5. 5. Canterbury Productions isdescriptive and generic as everyone knowsChaucer’s Tales but not us. 5
  6. 6. Shape Style The Subtext within the Old English totext represent Comedy evoke a classic look and Tragedy Color Design Earth tones that Like the Cover of aLeonardo would’ve used classic book 6
  7. 7. The laws of shape and color are abided by as thetypography reads right to left to match our eyes, while the colors differ from our competitions. 7
  8. 8. This logo also relates to two of top 100 brand colors as seen on ColorLovers.com Business Blog. The font stands apart as the smaller lettering symbolizes thesub companies within Canterbury. 8
  9. 9. A Producer is not the show, theymake the show happen- the logo ofthe Producer should do the same. 9
  10. 10. Is a titan in the Broadway community has a simple logo featuring the classic Disney Logo with Theatrical ProductionsLTD. in all capitols with a The lines seem to show a subliminal line above and below. “line in the sand” between the Walt Disney Company and its Theatrical Production Wing. 10
  11. 11. Sir Andrew Lloyd Webber’s Really Useful Grouputilizes a Swiss Army Knifeas an icon centered above the company title. I really like how ALW took a mantra and a logo both non- relating to Theatre. 11
  12. 12. VISION To produce artisticand financially sound theatre by telling great stories. 12
  13. 13. MANTRA To bring real life to the stage through passionate theatrical productions. 13
  14. 14. HOW ?Push the boundaries of the art form byholding up a mirror to society. 14
  15. 15. Commission Works 15
  16. 16. Hire a team tocreate/scout new projects 16
  17. 17. Develop new talent 17
  18. 18. we work to tellrelevant stories thatcreate an emotionalconnection with our audience 18
  19. 19. our name, logo,culture, mantra, andtagline tie together to unify the brandand keep us strong 19
  20. 20. WHERE ART IMITATES LIFE 20

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