Presentatie Titel
Agenda <ul><li>Setting the scene.. </li></ul><ul><li>CRM operating model & deliverables </li></ul><ul><li>Lab concept </li...
ROI Setting the scene… 10% 15% 20% 25% Revenue Investments Investments Brand Awareness CRM Systems Web Capabilities New Pr...
Sales out data: flow Databases & Information Systems Data Mining & Statistical Analysis Sales & Marketing Programs Analyze...
Sales out data: flow VMD Nederland B.V. Carl Lockefeer Michael Schoonen Bas Schiltmans Ab van Venetien Michael Schoonen Ma...
VMD Lab concept
Sales out data: flow Referenties <ul><li>Partner recruitment program </li></ul><ul><li>Inside Sales team </li></ul><ul><li...
Your sales and marketing challenges..
Next steps.....
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Vmd Nederland 2008

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Vmd Nederland 2008

  1. 1. Presentatie Titel
  2. 2. Agenda <ul><li>Setting the scene.. </li></ul><ul><li>CRM operating model & deliverables </li></ul><ul><li>Lab concept </li></ul><ul><li>References </li></ul><ul><li>Your sales & marketing challenges.. </li></ul><ul><li>Brainstorm </li></ul><ul><li>Next steps </li></ul>Agenda
  3. 3. ROI Setting the scene… 10% 15% 20% 25% Revenue Investments Investments Brand Awareness CRM Systems Web Capabilities New Products New Sales Resources & Reseller coverage CEO’s & CFO’s are demanding ROI from sales and marketing investments….
  4. 4. Sales out data: flow Databases & Information Systems Data Mining & Statistical Analysis Sales & Marketing Programs Analyze Results & Customer Satisfaction Inside sales, Internet & Outside Sales Collect Customer Data Gain Customer Insight Customer Strategy & Tactics Engage with Customer Measure Results Boost 2.0 CRM Operating Model & Deliverables + Complete view of Customer + Customer Performance Analysis + Development go to market programma’s direct and indirect and customized crm tool (BOOST) + Sales Channel Balancing + Account/Segment/Market P/L + Consolidated and Unique View of the Customer + Loyalty Analysis + Split run actions + Sales Coverage Modeling + Track and Measure effectiveness of Sales & Marketing Activities + Data Acquisition + Customer Contact Analysis + Inside and outside sales activities + Optimized indirect sales model + Sales Center Quality + Data Quality + Customer Profitability Analysis + loyality program + IS Training & Quality programs + Customer Satisfaction, Profitability + Predictive Modeling + Opportunity spotting + Retention & Attrition
  5. 5. Sales out data: flow VMD Nederland B.V. Carl Lockefeer Michael Schoonen Bas Schiltmans Ab van Venetien Michael Schoonen Management Creative Concepts IT Solutions Sales Teams Admin Support + Raad van Advies: Mathieu Loyen, ex-Dell Marius Schenderling, Cisco Rob van Wissen, DPSC Executive Search + Lumineus: Engelbert Roovers Wim Langenhorst, ex Philips Ad Maas Eric Schampert Frans Fontijn Chris Fontijn + Michiel Reuser Pieter + Samsung Team: + HR support: Hans Slot Finance Frank van Deurzen + Financieel: Frank van Deurzen, Cedent Ruud van Eijck, Vd Boomen Witlox + Public Relations: Lubbers & De Jong, Peter Keizer + + Finance Team: + + DM Productions: Digitale Drukker + + IT Team: Joost + + + + Campaign support: Henriette van Gansewinkel +
  6. 6. VMD Lab concept
  7. 7. Sales out data: flow Referenties <ul><li>Partner recruitment program </li></ul><ul><li>Inside Sales team </li></ul><ul><li>Outside Sales team </li></ul><ul><li>Partner CRM system </li></ul><ul><li>Sales out system and reporting </li></ul><ul><li>Business opportunity spotting </li></ul><ul><li>CRM solution and dashboards </li></ul><ul><li>Partner recruitment </li></ul><ul><li>Partner loyalty </li></ul><ul><li>Partner profiling </li></ul><ul><li>Sales out dashboard </li></ul><ul><li>Outbound printing division </li></ul><ul><li>Lead generation </li></ul><ul><li>Partner profiling NL </li></ul><ul><li>Partner program BE </li></ul><ul><li>Partner program SW </li></ul><ul><li>Consultancy international </li></ul><ul><li>Sales Leader coaching Russia </li></ul><ul><li>Partner recruitment </li></ul><ul><li>CRM dashboard </li></ul><ul><li>Distri surveys </li></ul><ul><li>New distri concept </li></ul><ul><li>Contact Center NL </li></ul><ul><li>Contact Center BE </li></ul><ul><li>Dedicated Sales </li></ul><ul><li>Lead generation </li></ul><ul><li>ATP campaigns </li></ul><ul><li>Premie.nl support </li></ul><ul><li>Partner recruitment </li></ul><ul><li>CRM dashboard </li></ul><ul><li>Verkoop binnendienst </li></ul><ul><li>Campagnes koepels </li></ul><ul><li>Sales packages 2009 </li></ul><ul><li>Marktonderzoek servicelevels </li></ul><ul><li>……………… . </li></ul><ul><li>……………… . </li></ul>
  8. 8. Your sales and marketing challenges..
  9. 9. Next steps.....

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