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Citybreak Culminatum 2013

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  • 1. Visit Technology GroupVersion  may  2013  Martin EssungerE: martin.essunger@visit.comM: +46(0)702 69 52 00
  • 2. About Visit Technology Group•  The  company  was  founded  in  2000  by  CEO  Magnus  Emilson  •  Develops  the  leading  informaBon-­‐,  reservaBon-­‐,  packaging-­‐  and      distribuBon  system  aimed  for  official  tourist  organizaBons  and  hotels    •  About  80  employees  •  Offices  in  Gothenburg,  Stockholm,  Bodö  (Norway),  Nantes  (France)  •  About  200  touristorganizaBons  as  customers    •  About  7  000  accommodaBons    •  2  500  Travel  Agents  •  More  than  2  million  bookings  during  2010  •  Appointed  as  a  ”Gasell  company”  by  Dagens  Industri  2010    
  • 3. Building a tourism ”ecosystem” where the DMO isrepresenting the one stopshop and a platform forcollaboration
  • 4. Regional level: Destination GotlandNational level: Visit NorwayCity level: Visit Stockholm Hotel chain level: Countryside Hotels of Sweden
  • 5. Our solutions
  • 6. ”Half the money I spend onadvertising is wasted, thetrouble is I don´t know whichhalf.”John Wanamaker, Department Store Magnete
  • 7. DestinationMarketingOrganizationVisitor SupplierThe role of a modern DMO
  • 8. 4 main strategies•  Enable “theme” products and dynamic packaging•  Extend the season•  Extend the stay•  Create a local eco system
  • 9. ”THE TOOL BOX”Building an infrastructure forDestination development
  • 10. www.visiWinland.com  ?  www.visitlohja.fi  ?    PMS    VISBOOK  MFL  www.hotellilohja.fi  ?  www.visithelsinki.fi  ?  www.ba^lefieldlive.fi  ?  
  • 11. We create, build and provide infrastructure
  • 12. ”Connectivity”
  • 13. The leading onlineinformation, reservation,packaging and distributionplatform for the tourismindustry
  • 14. PMS   GDS   Ferry  /  GIT  etc  OTA  iTicket  Des5na5on  portal  Mobile  Meta  Search  site  CB  Sub  licence  /  CB  Micro  store  Agent  Network  etc  CRS  ACTIVIITES  SKI  RESORTS   RENTALS  Axess  SkiData  EasyRent  SkiBar    Waldhart   VisBook  Hotso9  Protel  Spectra  Techotel  mfl  EasyRent  SkiBar  
  • 15. Citybreak Reservation System modulesCitybreak™ ProfessionalApplicaBon  for  service  and  Call  center  staff.  Central  reservaBon  system.  Citybreak™  Agent  ApplicaBon  for  service  and  call  center  staff.  Central  reservaBon  system.  CB  Admin  All  administraBon  and  staBsBcs  and    reports  for  the  central  organizaBon.  CB  Travel  Switch  IntegraBon  plaWorm  for  all  external  connecBons  to  your  system.  Also    includes  rules  engine  and  monitoring  funcBons.  CB  InformaBon  System  Central  informaBon  system  for  all  NBs  products.  Download  from  external  systems.  Citybreak™  Financials  Manages  all  financial  flows  within  the  framework  of  the  iniBaBve.  CB  Portal  Framework  Online  booking  applicaBon  that  is  integrated  among  others  VisitNorway.com.  CB  Customer  Reviews  Module  for  retrieving,  presenBng  and  reporBng  of  customer  reviews.  
  • 16. TwitterFacebookMobile web/applicationHolidayplannerText confirmationText marketingIntelligente-mailconfirmationsSupplier website(Micro store)Partner website(White label)Affiliate widgetE-mailmarketingArrivalguides.comMeta searchsitesConsolidatorsDMOwebsite
  • 17. Citybreak | Online+ Reference customer+ CB Mobile Booking+ CB White Labels
  • 18. www.visiWinland.com  ?  www.visitlohja.fi  ?    PMS    VISBOOK  MFL  www.hotellilohja.fi  ?  www.visithelsinki.fi  ?  www.ba^lefieldlive.fi  ?  
  • 19. Examples  of  sales  channels  for  suppliers  in  South  Bohuslän,  Sweden;    NaBonal  -­‐>  visitsweden.com    Regional  -­‐>  www.vastsverige.com    DesBnaBon  -­‐>  sodrabohuslan.com    Hotel  -­‐>  www.saltosill.se    Other  distribuBon  channels  and  sales  agents    A  suppliers  products  is  created  one  Bme  in  Citybreak  and  then  be  presented  and  sold  in  mulBple  channels.  Suppliers  only  pay  commission  on  actual  sales.  
  • 20. A reference project - Visit Norway
  • 21. Citybreak Solutions | For suppliers+ Hotels+ Activity companies+ Other product owners
  • 22. CB Micro (Multi) StoreØ  Supplier  gets  the  DMO  search  from  on  its  own  site    Ø  Different  commission  levels  since  the  supplier  owns  the  customers    Ø  The  hotel  sells  other  DMO  inventory  à  revenue  instead  of  cost    Ø  Online  reservaBon  integrated  to  the  suppliers  own  website    Ø  Creates  added  value  and  be^er  service  for  the  suppliers  customers  and  guests    Ø  Increased  accessibility  and  visibility  of  suppliers  products    Ø  Booking  on  current  offers    Ø  Easy  customizaBon  of  color  and  form  
  • 23. Citybreak  Micro  store  -­‐  Online  Booking  for  suppliers  
  • 24. Add on’s and examples of upsales
  • 25. CB  Micro  Store  +    Kneippbyn  offers  their  own  accomodaBon  here  and  the  ”other  products  as;  -­‐  Ferry  -­‐  Packages  -­‐  Insurance    is  handled  by  the  DMO  or  as  you  call  it  the  ”Central  ReservaBon  Company”,  in  this  specific  case  ”Gotland    PromoBon  DesBnaBon  Gotland).            Case Destination Gotland
  • 26. Online guides for:•  AccommodaBon  •  Events  •  AcBviBes  •  Restaurants  •  Packages  •  Transfers  •  Ski  Resorts  •  Other  products  
  • 27. •  Drives  traffic  to  the  website  •  More  than  a  banner  as  the  visitor  can  both  search  and  book.  •  Reinforces  your  brand  Widgets
  • 28. TwitterFacebookHolidayplannerText confirmationText marketingIntelligente-mailconfirmationsE-mailmarketingArrivalguides.comMeta searchsitesConsolidatorsDMOwebsiteCB Mobile web/applicationSupplier website(CB Micro store)Partner website(White label)Affiliate widget
  • 29. Mobile web/applicationText confirmationText marketingIntelligente-mailconfirmationsSupplier website(Micro store)Partner website(White label)Affiliate widgetE-mailmarketingArrivalguides.comMeta searchsitesConsolidatorsYourwebsiteTwitterCB FacebookCB Holidayplanner
  • 30. Ø Runs  traffic  to  your  own  website  Ø Increases  the  number  of  bookings  Ø Customer  relaBonship  building  Ø Reach  new  target  groups  Ø Proves  high  level  of  technical  maturity  Ø Increases  the  exposure  Ø Creates  interacBvity  (like/comment)  Ø AccomodaBon,  Packages  and  Event  Calendar  
  • 31. Facebook  as  a  sales  channel  for  suppliers  with  Citybreak  ApplicaBon  Facebook  
  • 32. TwitterFacebookMobile web/applicationHolidayplannerSupplier website(Micro store)Partner website(White label)Affiliate widgetArrivalguides.comMeta searchsitesConsolidatorsDMOwebsiteText confirmationText marketingIntelligente-mailconfirmationsE-mailmarketing
  • 33. Text messageconfirmationØ Necessary  for  complement  to  the  click2call  funcBonality  Ø Drives  more  traffic  back  to  the  site  and  provides  an  up-­‐selling  opportunity  
  • 34. Intelligent e-mailconfirmationsØ Inspires  to  further  buying  of  own  inventory  Ø DesBnaBon  guide  Ø Possible  revenue  source  from  adverBsing    
  • 35. TwitterFacebookMobile web/applicationHolidayplannerText confirmationText marketingIntelligente-mailconfirmationsSupplier website(Micro store)Partner website(White label)Affiliate widgetE-mailmarketingDMOwebsiteArrivalguides.comMeta searchsitesConsolidators
  • 36. Arrivalguides.comØ  Helps  your  desBnaBon  to  reach  new  visitors!  Ø  Helps  your  hotel  to  get  more  guests!  Ø  Worldleading  distributor  of  desBnaBon  guides    Ø  A database that publishes the information:  Ø  More  than  410  desBnaBons  in  77  countries  Ø  About  170  distribuBon  partner  –  whereof  40  internaBonal  airlines  with  more  than  300  millions  passengers    Ø  More  than  15  million  users  every  year  Ø  About  28  million  downloaded  PDF  guides  since  2005  
  • 37. DestinationManagementOrganizationVisitors SuppliersIt is all about collaboration to success!
  • 38. ü  A  complete  and  webbased  informaBon-­‐system,  developed  for  the  tourism  industry.      ü  Facilitates  collaboraBon  and  maximum  exposure/distribuBon  of  both  bookable  and  non-­‐bookable  products  in  different  channels  and  websites.    ü  Increases  sales  via  a  connecBon  to  online  booking  and  inspiring  and  a^racBve  presentaBon.    ü  Makes  you  visible  on  the  market  à  Makes  it  easier  for  the  customer    ü  Uniform  informaBon  possibleà  Stronger  brand  ü  The  products  are  entered  once  and  can  be  distributed  in  several  channels  à  DistribuBon    ü  Google  index  with  high  PageRank  (unique  Btle/URL)  KEYFUNCTIONS  
  • 39. Distribution from CBISü Citybreak  Online  booking  /guides  for  presentaBon  ü Webpage  ü Widgets  ü RSS  feeds  ü Facebook  applicaBon  for  desBnaBons/hotels  ü Mobile  applicaBon  ü CBIS  API  (to  make  your  own  visualizaBons,  push  funcBons  etc)  ü Holiday  planner    
  • 40. Basic structure in CBISMulB  Organizer  (NaBonal  Touristboards)  Organizer      (Regional  DMO)  Suppliers    (Hotels,  acBvity  and    event  companies  etc)  MulB  Organizer  Organizer  Supplier  
  • 41. Concept  for  Searchengine  friendly  and  commercial  websites  
  • 42. ü  Supports  Youtube,  Vimeo  och  360-­‐publisher  ü  Userdriver  content  for  example  The  favourites  of  your  guests  (CB  Traveller  raBng),  Facebook  etc  ü  Social  media  ü  Sites  by  theme  ü  Roundtrips  ü  Easy  to  navigate,  inspiring  and  selling  design    KEYFUNCTIONS  The  framework  
  • 43. Basic components for the web distribution
  • 44. ü  Ads  ü  InteracBve  tourist  map  ü  Pushes  with  film    ü  Poll    ü  CB  Site  search  ü  Drupal  –  user  friendly  ü  Focus  on  special  offers  for  Deal  Hunters  ü  Rate  and  availability  parity  guarantee  (best  price  guarantee)    
  • 45. Webblänk:  h^p://www.visitystadosterlen.se      
  • 46. It´s all about how to power upyour destination!Release the potential and getthe message out there!

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