Visit Technology GroupVersion may 2013 Martin EssungerE: firstname.lastname@example.orgM: +46(0)702 69 52 00
About Visit Technology Group• The company was founded in 2000 by CEO Magnus Emilson • Develops the leading informaBon-‐, reservaBon-‐, packaging-‐ and distribuBon system aimed for oﬃcial tourist organizaBons and hotels • About 80 employees • Oﬃces in Gothenburg, Stockholm, Bodö (Norway), Nantes (France) • About 200 touristorganizaBons as customers • About 7 000 accommodaBons • 2 500 Travel Agents • More than 2 million bookings during 2010 • Appointed as a ”Gasell company” by Dagens Industri 2010
Building a tourism ”ecosystem” where the DMO isrepresenting the one stopshop and a platform forcollaboration
Regional level: Destination GotlandNational level: Visit NorwayCity level: Visit Stockholm Hotel chain level: Countryside Hotels of Sweden
The leading onlineinformation, reservation,packaging and distributionplatform for the tourismindustry
PMS GDS Ferry / GIT etc OTA iTicket Des5na5on portal Mobile Meta Search site CB Sub licence / CB Micro store Agent Network etc CRS ACTIVIITES SKI RESORTS RENTALS Axess SkiData EasyRent SkiBar Waldhart VisBook Hotso9 Protel Spectra Techotel mﬂ EasyRent SkiBar
Citybreak Reservation System modulesCitybreak™ ProfessionalApplicaBon for service and Call center staﬀ. Central reservaBon system. Citybreak™ Agent ApplicaBon for service and call center staﬀ. Central reservaBon system. CB Admin All administraBon and staBsBcs and reports for the central organizaBon. CB Travel Switch IntegraBon plaWorm for all external connecBons to your system. Also includes rules engine and monitoring funcBons. CB InformaBon System Central informaBon system for all NBs products. Download from external systems. Citybreak™ Financials Manages all ﬁnancial ﬂows within the framework of the iniBaBve. CB Portal Framework Online booking applicaBon that is integrated among others VisitNorway.com. CB Customer Reviews Module for retrieving, presenBng and reporBng of customer reviews.
Examples of sales channels for suppliers in South Bohuslän, Sweden; NaBonal -‐> visitsweden.com Regional -‐> www.vastsverige.com DesBnaBon -‐> sodrabohuslan.com Hotel -‐> www.saltosill.se Other distribuBon channels and sales agents A suppliers products is created one Bme in Citybreak and then be presented and sold in mulBple channels. Suppliers only pay commission on actual sales.
Citybreak Solutions | For suppliers+ Hotels+ Activity companies+ Other product owners
CB Micro (Multi) StoreØ Supplier gets the DMO search from on its own site Ø Diﬀerent commission levels since the supplier owns the customers Ø The hotel sells other DMO inventory à revenue instead of cost Ø Online reservaBon integrated to the suppliers own website Ø Creates added value and be^er service for the suppliers customers and guests Ø Increased accessibility and visibility of suppliers products Ø Booking on current oﬀers Ø Easy customizaBon of color and form
Citybreak Micro store -‐ Online Booking for suppliers
CB Micro Store + Kneippbyn oﬀers their own accomodaBon here and the ”other products as; -‐ Ferry -‐ Packages -‐ Insurance is handled by the DMO or as you call it the ”Central ReservaBon Company”, in this speciﬁc case ”Gotland PromoBon DesBnaBon Gotland). Case Destination Gotland
Ø Runs traﬃc to your own website Ø Increases the number of bookings Ø Customer relaBonship building Ø Reach new target groups Ø Proves high level of technical maturity Ø Increases the exposure Ø Creates interacBvity (like/comment) Ø AccomodaBon, Packages and Event Calendar
Facebook as a sales channel for suppliers with Citybreak ApplicaBon Facebook
Arrivalguides.comØ Helps your desBnaBon to reach new visitors! Ø Helps your hotel to get more guests! Ø Worldleading distributor of desBnaBon guides Ø A database that publishes the information: Ø More than 410 desBnaBons in 77 countries Ø About 170 distribuBon partner – whereof 40 internaBonal airlines with more than 300 millions passengers Ø More than 15 million users every year Ø About 28 million downloaded PDF guides since 2005
DestinationManagementOrganizationVisitors SuppliersIt is all about collaboration to success!
ü A complete and webbased informaBon-‐system, developed for the tourism industry. ü Facilitates collaboraBon and maximum exposure/distribuBon of both bookable and non-‐bookable products in diﬀerent channels and websites. ü Increases sales via a connecBon to online booking and inspiring and a^racBve presentaBon. ü Makes you visible on the market à Makes it easier for the customer ü Uniform informaBon possibleà Stronger brand ü The products are entered once and can be distributed in several channels à DistribuBon ü Google index with high PageRank (unique Btle/URL) KEYFUNCTIONS
Distribution from CBISü Citybreak Online booking /guides for presentaBon ü Webpage ü Widgets ü RSS feeds ü Facebook applicaBon for desBnaBons/hotels ü Mobile applicaBon ü CBIS API (to make your own visualizaBons, push funcBons etc) ü Holiday planner
Concept for Searchengine friendly and commercial websites
ü Supports Youtube, Vimeo och 360-‐publisher ü Userdriver content for example The favourites of your guests (CB Traveller raBng), Facebook etc ü Social media ü Sites by theme ü Roundtrips ü Easy to navigate, inspiring and selling design KEYFUNCTIONS The framework