2. About Visit Technology Group
• The
company
was
founded
in
2000
by
CEO
Magnus
Emilson
• Develops
the
leading
informaBon-‐,
reservaBon-‐,
packaging-‐
and
distribuBon
system
aimed
for
official
tourist
organizaBons
and
hotels
• About
80
employees
• Offices
in
Gothenburg,
Stockholm,
Bodö
(Norway),
Nantes
(France)
• About
200
touristorganizaBons
as
customers
• About
7
000
accommodaBons
• 2
500
Travel
Agents
• More
than
2
million
bookings
during
2010
• Appointed
as
a
”Gasell
company”
by
Dagens
Industri
2010
3.
4. Building a tourism ”eco
system” where the DMO is
representing the one stop
shop and a platform for
collaboration
5. Regional level: Destination GotlandNational level: Visit Norway
City level: Visit Stockholm Hotel chain level: Countryside Hotels of Sweden
22. PMS
GDS
Ferry
/
GIT
etc
OTA
iTicket
Des5na5on
portal
Mobile
Meta
Search
site
CB
Sub
licence
/
CB
Micro
store
Agent
Network
etc
CRS
ACTIVIITES
SKI
RESORTS
RENTALS
Axess
SkiData
EasyRent
SkiBar
Waldhart
VisBook
Hotso9
Protel
Spectra
Techotel
mfl
EasyRent
SkiBar
23. Citybreak Reservation System modules
Citybreak™ Professional
ApplicaBon
for
service
and
Call
center
staff.
Central
reservaBon
system.
Citybreak™
Agent
ApplicaBon
for
service
and
call
center
staff.
Central
reservaBon
system.
CB
Admin
All
administraBon
and
staBsBcs
and
reports
for
the
central
organizaBon.
CB
Travel
Switch
IntegraBon
plaWorm
for
all
external
connecBons
to
your
system.
Also
includes
rules
engine
and
monitoring
funcBons.
CB
InformaBon
System
Central
informaBon
system
for
all
NB's
products.
Download
from
external
systems.
Citybreak™
Financials
Manages
all
financial
flows
within
the
framework
of
the
iniBaBve.
CB
Portal
Framework
Online
booking
applicaBon
that
is
integrated
among
others
VisitNorway.com.
CB
Customer
Reviews
Module
for
retrieving,
presenBng
and
reporBng
of
customer
reviews.
33. Examples
of
sales
channels
for
suppliers
in
South
Bohuslän,
Sweden;
NaBonal
-‐>
visitsweden.com
Regional
-‐>
www.vastsverige.com
DesBnaBon
-‐>
sodrabohuslan.com
Hotel
-‐>
www.saltosill.se
Other
distribuBon
channels
and
sales
agents
A
supplier's
products
is
created
one
Bme
in
Citybreak
and
then
be
presented
and
sold
in
mulBple
channels.
Suppliers
only
pay
commission
on
actual
sales.
44. Citybreak Solutions | For suppliers
+ Hotels
+ Activity companies
+ Other product owners
45. CB Micro (Multi) Store
Ø Supplier
gets
the
DMO
search
from
on
its
own
site
Ø Different
commission
levels
since
the
supplier
owns
the
customers
Ø The
hotel
sells
other
DMO
inventory
à
revenue
instead
of
cost
Ø Online
reservaBon
integrated
to
the
suppliers
own
website
Ø Creates
added
value
and
be^er
service
for
the
supplier's
customers
and
guests
Ø Increased
accessibility
and
visibility
of
supplier's
products
Ø Booking
on
current
offers
Ø Easy
customizaBon
of
color
and
form
51. CB
Micro
Store
+
Kneippbyn
offers
their
own
accomodaBon
here
and
the
”other
products
as;
-‐ Ferry
-‐ Packages
-‐ Insurance
is
handled
by
the
DMO
or
as
you
call
it
the
”Central
ReservaBon
Company”,
in
this
specific
case
”Gotland
PromoBon
DesBnaBon
Gotland).
Case Destination Gotland
66. Mobile web/application
Text confirmation
Text marketing
Intelligent
e-mail
confirmations
Supplier website
(Micro store)
Partner website
(White label)
Affiliate widget
E-mail
marketingArrivalguides.com
Meta search
sites
Consolidators
Your
website
Twitter
CB Facebook
CB Holiday
planner
67. Ø Runs
traffic
to
your
own
website
Ø Increases
the
number
of
bookings
Ø Customer
relaBonship
building
Ø Reach
new
target
groups
Ø Proves
high
level
of
technical
maturity
Ø Increases
the
exposure
Ø Creates
interacBvity
(like/comment)
Ø AccomodaBon,
Packages
and
Event
Calendar
68.
69.
70. Facebook
as
a
sales
channel
for
suppliers
with
Citybreak
ApplicaBon
Facebook
77. Arrivalguides.com
Ø Helps
your
desBnaBon
to
reach
new
visitors!
Ø Helps
your
hotel
to
get
more
guests!
Ø Worldleading
distributor
of
desBnaBon
guides
Ø A database that publishes the information:
Ø More
than
410
desBnaBons
in
77
countries
Ø About
170
distribuBon
partner
–
whereof
40
internaBonal
airlines
with
more
than
300
millions
passengers
Ø More
than
15
million
users
every
year
Ø About
28
million
downloaded
PDF
guides
since
2005
79. ü A
complete
and
webbased
informaBon-‐
system,
developed
for
the
tourism
industry.
ü Facilitates
collaboraBon
and
maximum
exposure/distribuBon
of
both
bookable
and
non-‐bookable
products
in
different
channels
and
websites.
ü Increases
sales
via
a
connecBon
to
online
booking
and
inspiring
and
a^racBve
presentaBon.
ü Makes
you
visible
on
the
market
à
Makes
it
easier
for
the
customer
ü Uniform
informaBon
possibleà
Stronger
brand
ü The
products
are
entered
once
and
can
be
distributed
in
several
channels
à
DistribuBon
ü Google
index
with
high
PageRank
(unique
Btle/
URL)
KEYFUNCTIONS
80. Distribution from CBIS
ü Citybreak
Online
booking
/guides
for
presentaBon
ü Webpage
ü Widgets
ü RSS
feeds
ü Facebook
applicaBon
for
desBnaBons/hotels
ü Mobile
applicaBon
ü CBIS
API
(to
make
your
own
visualizaBons,
push
funcBons
etc)
ü Holiday
planner
83. ü Supports
Youtube,
Vimeo
och
360-‐publisher
ü Userdriver
content
for
example
The
favourites
of
your
guests
(CB
Traveller
raBng),
Facebook
etc
ü Social
media
ü Sites
by
theme
ü Roundtrips
ü Easy
to
navigate,
inspiring
and
selling
design
KEYFUNCTIONS
The
framework
