1. What innovation secret did China apply to become America’s number one economic challenge?
2. What Innovation strategy is South Africa applying to be dominating the business market in Africa?
3. Why is UNILAG highly commercial than other Nigerian universities?
4. What does GTB have more youth trudging in to open accounts than other banks?
5. Why do people prefer to go en-masse to a church based seminar than to a company based one?
6. Are we chrono-centric – too obsessed with our own era? What is the way out?
7. How was the problem of air pollution solved?
8. What was the therapeutic dimension to it? Could it be “Going Green” – an effort to control climate change through the ‘reduce, recycle and re-use’ strategy?
9. If you consider the leading prime population segment of Nigeria, the youth market has significantly been under served in a lot of areas: the trend is not being paid attention to as apartments are built and wasted without an affordability plan for the youth. What should be done?
Your creative thinking ability is built around three human thought processing functions:
• KNOWLEDGE BASE
• MOTIVATION & YOUR ATTITUDE
- STRATEGY – How you organise and plan your thought processes, evaluation of thoughts and ideas and future plans based on any given situation or problem.
- KNOWLEDGE BASE – Your acquired information on a group of subjects and problem domains. You draw on this information in order to be able to solve problems or add new thinking to situations.
- MOTIVATION & YOUR ATTITUDE – Such factors are often driven by your personality energy levels, perseverance and your self-confidence which in turn are acquired from a lifetime of experiences and interactions
Albert Einstein attained massive scientific success by questioning conventional wisdom and marveling at mysteries that struck others as mundane. It was his creative thinking that brought much of his ideas to life.
To kick-start creative thinking, you need to:
1. think outside the box, maybe inside the box too
2. observe everything around you
3. read widely
4. add some color that inspire creativity
5. look beyond your local environment and see what others are doing
6. take responsibility for your own personal creative skills development
7. have fun
8. be passionate
9. turn things upside down
10. be curious
11. be open and flexible to new possibilities
12. start applying “everyday creativity” to your life
Orthogonal Innovation – This involves taking something and looking at the problem differently, using existing tools and products in a new way. Orthogonal Innovation doesn’t look for a new way to do something better:
1. Amazon’s success is built on great inventory availability coupled with outstanding , detail obsessed customer service.
2. 1990, the fiber optics took the place of wire in communications technologies.
3. Can you imagine how the ATM made banking easier, even easier with a microchip as we can find in the MasterCard.
4. Intel developed over 99% of its breakthroughs after its first success.
5. What would we call the “The Computer” in the future? The Super Intelligent Computer, Bill Gates said.
6. William Shockley, founding Father of Silicon Valley – one of the most significant and reviled scientists of the twentieth century. Shockley won a Nobel Prize for inventing the transistor, an invention upon which everything that makes up the modern world is based. Little has affected history as much as this device.
7. The birth of a new information age and the spread of the technologies and ideas have made the best things in life cheap. Innovation made all these possible.
Innovation shapes the world and its future, how?
8. Skype & Ipod encourage staff to introduce their own ideas for a value.
Youth – Media – Entertainment – TV – Film – Education – Banking – Oil & Gas – Government – Architecture – Advertising – Marketing – Publishing – Transport – Construction – Telecom – Fashion – Technology – Events Management – Social Development – Radio – Workplace Management.
Before you decide how you are going to market, it is important to first work through a basic planning process by answering the following questions:
1. Define the goal: How do you want to position your idea/ brand/ product/ organisation? How do you want to be seen? Who do you want to be seen by? Who do you want to ultimately join your tribe?
2. Define gaps in results? Where are you seeing results? Where are you not seeing the results you desire?
3. Choose a tactic: Most of the time, it’s easier to choose a tactic than it is to answer the two previous questions. With this, you will be able to choose the right method to gain the high –pay offs results you desire.
Marketing is a means to an end which is to help you achieve your goal. Choosing the right means or the right tactics is key and as we all know, budget-friendly options that don’t sacrifice quality are best.