Elements of Social Media for ASAE

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Discussion of the elements of social media for the Arkansas Society of Association Executives. The presentation is for beginners launching their organization on social media focusing on the process, …

Discussion of the elements of social media for the Arkansas Society of Association Executives. The presentation is for beginners launching their organization on social media focusing on the process, audience, message, voice, measurement and tools used in developing a strategy for use of Facebook, Twitter, Instagram and LinkedIn.

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Transcript

  • 1. Elements of Social Media April 25, 2014
  • 2. PROCESS
  • 3. PROCESS What’s your goal? Who’s your audience What’s your message Where’s your audience?
  • 4. AUDIENCE
  • 5. Where’s your audience? Comments Twitter Instagram Vine Facebook
  • 6. Usage
  • 7. VOICE
  • 8. VOICE Find the conversation Listen Plan Calendar Respond Fresh
  • 9. GOALS
  • 10. What’s Your Goals Drive a larger audience to your website Engage your audience Drive traffic to website Increase donations
  • 11. MOBILE
  • 12. SIMPLE
  • 13. Sweat the details Spelling Grammar Links Right account Pause 20 seconds before you hit send
  • 14. MEASURE
  • 15. KEEP SCORE Audience Engagement Results Donations Memberships Website traffic Monthly reports Comparisons
  • 16. ITERATE
  • 17. ITERATE Look at your numbers Believe your numbers Make changes based on your numbers Fail fast
  • 18. @lanniebyrd thesocialinnovation.com lannie@thesocialinnovation.com 501.554.1433 slides available at thesocialinnovation.com/asae/