What do you think are the majorelements of a film marketing campaign- the different ways in which the film’s ‘message’ is presented to potential audiences?
• Billboards• Trailers on TV• Trailers before a film in the cinema• Posters• Adverts on buses• Trailers on YouTube before a video• Adverts on social networking sites e.g facebook• Tv interviews• Radio adverts• Viral Campaigns
Where might you expect to seeeach of the different parts of the marketing campaign?
• Cosmpolis - 2012
• Buses - adverts• Busy public attractions -posters• Town Centres – posters, billboards• Social Networking sites – teaser trailers, adverts• YouTube – trailers
What factors make you want to go and see a film? How do you decide which film to see?
• How appealing the trailer is• Whether the genre is clearly shown• The actors and actresses in the film• If it looks exciting, if the trailer is boring or doesn’t show good parts of the films I wouldn’t want to see it• The plot/storyline• Target audience• Unique selling point