PRODUCT PITCH – OCELOTBY JASON, OLLIE, PATRICK AND LANI
WHO?Our group includes Jason, Pat, Ollie and Lani. Ourcompany name is aPex, this was decided due to themeaning of apex- top and/or the best. Our slogan islets get started.
PRODUCT NAME – WHY?We decided to call our deodorantOcelot. This is because Lynx hadinfluenced our ideas already andtherefore we thought it would fit if wewere to call our deodorant another catname – Ocelot.
PRODUCT SLOGAN – WHY?Be Fresh For The Day With Our Deodorant And BodySpray. Our slogan is completely unimaginative; it juststates what our product does!
Product InfluencesOur main influences were Lynx and Right Guard, this isbecause they are both leading brands of deodorant,but also specialise in different areas. Lynx specialises inattracting the opposite gender with their fragrance,whereas Right Guard specialises in antiperspirant. So,for our product we decided to use both USP’s andcreate a fragrant antiperspirant.
TARGET AUDIENCEWe have designed our product to appeal to maleteenagers to mid-40’s, we have done this by usingsimple yet eye-catching packaging, using a variety ofage groups in our promotions and pages.
Our Print Adverts (magazine, bus, train and website banner) Lani’s Bus Print Ad
MARKETING CAMPAIGN • Where and how you plan to advertise the product • What sorts of shops would you like your product in • Any competition or promotions you might run with it • Any other ways you can get your product out there?• We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts. We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack worth £20 for free). For our deodorant we will also create an online competition. To raise further awareness for our product we will also make a Facebook page, this will immediately draw attention to our product as over 750 million people across the world have it.Examples of competitions and marketing campaigns; This example is something we could do for our online competition.