Prevention Program Perceptions and    Attitudes:    A Community Outreach Campaign in Lane    County, Oregon       Click to...
Background• Overall goal:  – Gauge community    perceptions, assess attitudes towards    the prevention topics and current...
Background• Two areas of focus (two sets of focus groups):   – Childhood gambling (parents)       • Current prevention res...
Methods• Six focus groups, intercept surveys  on both topics• Eugene/Springfield, Cottage  Grove, Florence• Questions adap...
Methods     General public, agency leaders and parents who responded to an       intercept survey or participated in a foc...
Focus Groups• Small (10 participants or less)• 90 minutes allotted• Demographics survey required6
Intercept Surveys• Surveys for both coalition interest  and childhood gambling• Conducted in busy public areas• Given to o...
Focus Groups &     Intercept Surveys• Both sparked discussion between  participants• Non-verbal cues noted• Surveys aggreg...
Community Perceptions ofPrevention Department and    Prevention Needs
Demographic      Representation• 62 participants• (57%) Eugene and Springfield, 27%  Cottage Grove, 16% Florence10
Demographic Representation         General public and agency leaders who responded to an intercept        survey or partic...
Demographic Representation           General public and agency leaders who responded to an       intercept survey or parti...
Interest in Coalition Involvement       Lane County general public and agency leaders’        interest in prevention activ...
Coalition Involvement Preferences     Lane County general public and agency leaders’ interest in                prevention...
Focus Groups and     Intercept Surveys -         Community• Knowledge of the Prevention  Program• Thoughts on the severity...
Public Perceptions• Majority of participants not familiar  with Lane County Prevention Program• Those that were familiar k...
Community Needs• Eugene/Springfield:     – Alcohol and drug abuse     – Mental health     – Suicide• Cottage Grove     – A...
Community Needs• Eugene/Springfield     – Increase services available     – More outreach/build awareness     – More couns...
Community Needs• Cottage Grove:     – Local community services for youth     – Counseling and mentoring     – Increased pr...
Community Needs• Florence:     – Low-cost activities for youth     – Increase awareness of issues like drug       and alco...
Prevention Needs• Drug and alcohol abuse:     – Increased counseling     – Community classes/groups• Mental health     – P...
Prevention Needs• Gambling     – Services for money management     – Low/no cost treatment programs     – Increased counse...
Coalition Activity• How the Prevention Program can  assist/partner with existing  coalitions:     – Low-cost services (mon...
Coalition Activity• To organize/lead a coalition:     – Hold face-to-face meetings     – Provide consistent leadership    ...
Childhood Gambling
Parent Demographics• 47 parents participated or were  surveyed     – 57% Eugene/Springfield,     – 28% Cottage Grove,     ...
Demographic Representation      Parents who responded to an intercept survey or participated in a focus                   ...
Demographic Representation       Parents who responded to an intercept survey or participated in                a focus gr...
Childhood Gambling• Kinds of activities parents would consider gambling• How common do parents think childhood gambling is...
Childhood Gambling• What activities are gambling?     – Games where money or goods are       exchanged (cards, fantasy foo...
Childhood Gambling• How common is gambling in  children 9 and older?     – Majority of parents thought it at least       s...
Childhood Gambling• How much of a concern is it?     – One in four parents had concerns;       others felt it was a concer...
Childhood Gambling• The link between gambling and:     – Substance use     – Mental health issues     – Peer pressure and ...
Childhood Gambling• Most parents were unsure:     – How to tell if their child had a       problem     – Where to go for h...
Childhood Gambling• Outreach and education:     – Start talking to children early     – Educate in school assemblies     –...
Key Findings
County-Wide     Recommendations• Promote and educate on the  Prevention Program’s focus and  services• Facilitate access t...
Area-Specific      Recommendations• Dedicate staff to Cottage Grove for  consistent meetings• Coordinate or partner with  ...
Youth Gambling        Recommendations• Create and distribute information  on:     – How to talk with kids about gambling  ...
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Lane County Prevention Program Focus Group reports

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Health Policy Research Northwest, commissioned by Lane County Health & Human Services, conducted focus group reports in 2011 to determine community perceptions and awareness of 2) youth gambling and 2) the Prevention Program itself.

Published in: Health & Medicine, Business
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  • Lane County Prevention Program areas of focus:Substance abuse prevention, problem gambling prevention, underage drinking prevention, suicide prevention and mental health promotion
  • Lane County Prevention Program areas of focus:Substance abuse prevention, problem gambling prevention, underage drinking prevention, suicide prevention and mental health promotion
  • Surveys – if parent, took parent survey. If not parent but 18 or older, took community survey
  • Participants had to be 18 or older
  • focus group (n=13) intercept survey (n=49)$10 gift card
  • focus group (n=13) intercept survey (n=49)
  • Percent of participants in CG and F higher than county percentagesAge of participants fairly consistent with county percentagesSlightly higher percent of females than county percentage
  • Anything to say about this slide? Keep? Remove?
  • Higher interest in Florence and Eugene in Mental HealthHigher interest in Cottage Grove in A&DInterest in ES and CG in Suicide Prevention
  • ES & CG – most preference for email or newsletterFlorence – public forum, web meeting, meetings email or newsletterEveryone surveyed in Florence wanted to be involved
  • Things participants were asked
  • After communicating the goals of the Prevention Program with participants, individuals were asked to rate their perception of the severity of four issues:alcohol and drug abuse, mental health, gambling, and suicide
  • Odd that three out of four of these are not prevention-related
  • Participants asked to consider the specific prevention topics and suggest services based on their identified problem areas
  • CG & F: Very isolated from services that are readably available for families, so the school district has become the hub for service provisions.
  • Higher than county percentages in CG & F
  • Percent of participants in CG and F higher than county percentagesAge of participants fairly consistent with county percentagesSlightly higher percent of females than county percentage
  • Things participants were asked
  • Most parents agreed that games where money or goods were not exchanged were not as “serious” or were a “lower level”
  • Addictive behaviorDepression-----
  • Money disappearing/asking for money, edgy or dishonest behavior, new items never seen beforeCounselor, church, doctors, school, internet, or no where – just talk to the kid themselvesFelt resources on how to talk to kids re gambling would be helpful & should start early
  • Have former gambler come and talk/scare kids
  • Most people either didn’t know it exists or didn’t know what it doesYouth mental health seemed the largest concernFocus groups are best when participants are already engaged
  • The community feels left out of service provision and lacks attention from county resourcesAnd promote relationships between existing youth agencies (coalition was informed by teens, who are part of the coalition)211 Lane? Esp for suicide and mental healthEach area’s participants commented on the lack of community-wide collaboration. Each agency or coalition doing its own thing, sometimes in competition, usually with gaps in service, often with great intention and planning but no real movement. There may be opportunity to bring agencies together to collaborate in one or more prevention areas.
  • Awareness of the problem is key – most participants had never even thought about childhood gambling, but most, by the end of the forum recognized the concern.
  • Transcript of "Lane County Prevention Program Focus Group reports"

    1. 1. Prevention Program Perceptions and Attitudes: A Community Outreach Campaign in Lane County, Oregon Click to edit Master title styleDecember 21, 2011Amanda Cobb & Jessica Matthiesenwww.hprnw.org
    2. 2. Background• Overall goal: – Gauge community perceptions, assess attitudes towards the prevention topics and current resources2
    3. 3. Background• Two areas of focus (two sets of focus groups): – Childhood gambling (parents) • Current prevention resources • Identify opportunities to expand services • Identify ways to provide education to families – Community coalitions (public) • Perceptions of department/needs • Identify opportunities to expand/collaborate • Assess community readiness to create or expand3
    4. 4. Methods• Six focus groups, intercept surveys on both topics• Eugene/Springfield, Cottage Grove, Florence• Questions adapted from similar research, approved by Lane County• Recruited at community centers, direct calls to community agencies4
    5. 5. Methods General public, agency leaders and parents who responded to an intercept survey or participated in a focus group in Lane County Site Date (N=109), 2011 Participants Forum Type Cottage Grove 6/29/2011 Community 3 Focus Grp Cottage Grove 6/29/2011 Community 14 Intercept Svy Eug/Spgfld 6/27/2011 Community 9 Intercept Svy Eug/Spgfld 6/28/2011 Community 22 Intercept Svy Eug/Spgfld 7/1/2011 Community 4 Focus Grp Florence 7/1/2011 Community 3 Focus Grp Florence 7/1/2011 Community 7 Intercept Svy Cottage Grove 6/29/2011 Parent 10 Intercept Svy Cottage Grove 7/7/2011 Parent 3 Intercept Svy Eug/Spgfld 6/25/2011 Parent 3 Focus Grp Eug/Spgfld 6/29/2011 Parent 11 Intercept Svy Eug/Spgfld 7/1/2011 Parent 5 Focus Grp Eug/Spgfld 7/1/2011 Parent 8 Intercept Svy Florence 7/7/2011 Parent 7 Intercept Svy5
    6. 6. Focus Groups• Small (10 participants or less)• 90 minutes allotted• Demographics survey required6
    7. 7. Intercept Surveys• Surveys for both coalition interest and childhood gambling• Conducted in busy public areas• Given to one to two individuals at a time• Discussion facilitated similar to focus groups• Included demographics survey7
    8. 8. Focus Groups & Intercept Surveys• Both sparked discussion between participants• Non-verbal cues noted• Surveys aggregated and searched for themes• Focus groups transcribed• Both incentivized8
    9. 9. Community Perceptions ofPrevention Department and Prevention Needs
    10. 10. Demographic Representation• 62 participants• (57%) Eugene and Springfield, 27% Cottage Grove, 16% Florence10
    11. 11. Demographic Representation General public and agency leaders who responded to an intercept survey or participated in a focus group in Lane County (N=62), 2011. Number of County Demographic Participants Percent of Sample Percentages in Characteristic (N=62) 2010 Location* (n=62) Eugene/Springfield 35 56.5% 89.7% Cottage Grove 17 27.4% 6.2% Florence 10 16.1% 3.8% Age*€ (n=60) 18-39 years 19 31.7% 33.3% 40-64 years 35 58.3% 48.8% 65 or older 6 10.0% 17.9% Gender* (n=57) Male 21 36.8% 49.0% Female 36 63.2% 51.0% * US Census Bureau, 2010. € County percentages in 2010 adjusted for comparability to project population.11
    12. 12. Demographic Representation General public and agency leaders who responded to an intercept survey or participated in a focus group in Lane County Demographic (N=62), 2011. Percent of Number of County Percentages Characteristic Participants (N=62) Sample in 2010 Employment Status∞ (n=59) Employed Full-time 22 37.3% -- Employed Part-time 15 25.4% -- Unemployed 18 30.5% 11.4% Full-time Parent 4 6.8% -- Educational Attainment£ (n=60) Less than high school 1 1.7% 10.0% High school 9 15.0% 25.8% Some college or technical 20 33.3% 36.9% school College graduate 17 28.3% 16.3% Post-college 13 21.7% 11.0% ∞ U.S. Department of Employment, 2011 £ US Census Bureau, American Community Survey, 201012
    13. 13. Interest in Coalition Involvement Lane County general public and agency leaders’ interest in prevention activities (N=62), 2011. 100% 9 10 Missing 90% 80% 20 Not interested 46 59 70% All of the topics 60% 20 50% 18 50 Suicide Prevention only 17 40% 9 18 30% Problem Gambling only 6 20% 29 6 20 Mental Health 10% 24 Promotion only 17 10 0% Alcohol and Drug Abuse Eugene/ Springfield Cottage Grove Florence Prevention only n=35 n=17 n=1013
    14. 14. Coalition Involvement Preferences Lane County general public and agency leaders’ interest in prevention activities (N=62), 2011. 100% 6 6 10 Missing 90% 18 20 29 6 Prefer not to be involved 80% 40 20 18 70% Other method 29 40 60% 35 Social networking site 50% 40 40% 37 Receive a newsletter 30% 35 14 50 Stay updated via email 20% 20 12 Attend a virtual meeting 10% 40 online 23 18 0% Attend a public forum Eugene/ Cottage Grove Florence Attend a quarterly meeting Springfield n=17 n=10 n=3514
    15. 15. Focus Groups and Intercept Surveys - Community• Knowledge of the Prevention Program• Thoughts on the severity of specific health problems in Lane County• Ideas on how to involve the general public and agency leaders in community coalitions15
    16. 16. Public Perceptions• Majority of participants not familiar with Lane County Prevention Program• Those that were familiar knew of efforts to: – Help low income families – Teach people to live healthy lives – Provide online services – Provide pamphlets on suicide prevention and Healthy Babies, Healthy Communities16
    17. 17. Community Needs• Eugene/Springfield: – Alcohol and drug abuse – Mental health – Suicide• Cottage Grove – Alcohol and drug abuse – Mental Health• Florence: – Alcohol and drug abuse• 60% of all respondents felt gambling was not a problem17
    18. 18. Community Needs• Eugene/Springfield – Increase services available – More outreach/build awareness – More counseling services – Centralized phone number for crises18
    19. 19. Community Needs• Cottage Grove: – Local community services for youth – Counseling and mentoring – Increased presence of Eugene/Springfield-based social services19
    20. 20. Community Needs• Florence: – Low-cost activities for youth – Increase awareness of issues like drug and alcohol abuse, suicide, gambling20
    21. 21. Prevention Needs• Drug and alcohol abuse: – Increased counseling – Community classes/groups• Mental health – Place mental health specialists in schools – Lower costs for patients21
    22. 22. Prevention Needs• Gambling – Services for money management – Low/no cost treatment programs – Increased counseling or mentoring• Suicide – Lower mental health treatment costs – More counseling for parents and youth – Increase and support youth activities22
    23. 23. Coalition Activity• How the Prevention Program can assist/partner with existing coalitions: – Low-cost services (money or grant- writing assistance) – Services, facility space, administrative support – Training and curriculum assistance23
    24. 24. Coalition Activity• To organize/lead a coalition: – Hold face-to-face meetings – Provide consistent leadership – Create a clear mission – Partner on projects with existing agencies or organizations24
    25. 25. Childhood Gambling
    26. 26. Parent Demographics• 47 parents participated or were surveyed – 57% Eugene/Springfield, – 28% Cottage Grove, – 15% Florence26
    27. 27. Demographic Representation Parents who responded to an intercept survey or participated in a focus group in Lane County (N=47), 2011. Number of County Demographic Participants Percent of Sample Percentages in Characteristic (N=47) 2010€ Location* (n=47) Eugene/Springfield 27 57.4% 89.7% Cottage Grove 13 27.7% 6.2% Florence 7 14.9% 3.8% Gender* (n=46) Male 15 32.6% 49.0% Female 31 67.4% 51.0% Race/Ethnicity* (n=45) White/Caucasian 39 86.7% 84.7% Hispanic 4 8.9% 7.4% Other 2 4.4% -- * US Census Bureau, 2010. € County percentages in 2010 adjusted for comparability to project population (18 and older)27
    28. 28. Demographic Representation Parents who responded to an intercept survey or participated in a focus group in Lane County (N=47), 2011. Demographic Number of Percent of County Percentages Characteristic Participants (N=47) Sample in 2010 Employment Status∞ (n=37) Employed Full-time 19 51.4% -- Employed Part-time 8 21.6% -- Unemployed 6 16.2% 11.4% Full-time Parent 4 10.8% -- Educational Attainment£ (n=46) Less than high school 1 2.2% 10.0% High school 7 15.2% 25.8% Some college or technical 16 34.8% 36.9% school College graduate 12 26.1% 16.3% Post-college 10 21.7% 11.0% ∞ U.S. Department of Employment, 2011 £ US Census Bureau, American Community Survey, 201028
    29. 29. Childhood Gambling• Kinds of activities parents would consider gambling• How common do parents think childhood gambling is• Do parents have concerns about childhood gambling• Do parents believe there could be a link between gambling and other behaviors such as substance abuse or school absenteeism• What would parents do/who they would contact if they thought their child had a problem with gambling• How would parents discuss gambling with a child29
    30. 30. Childhood Gambling• What activities are gambling? – Games where money or goods are exchanged (cards, fantasy football) – Bets for no money/goods – Online games played with virtual money – Lottery30
    31. 31. Childhood Gambling• How common is gambling in children 9 and older? – Majority of parents thought it at least somewhat common – Many who had never considered the possibility did not believe their children gambled or would be interested in gambling – Internet makes it easy to gamble31
    32. 32. Childhood Gambling• How much of a concern is it? – One in four parents had concerns; others felt it was a concern, but not for their own children – Half of Cottage Grove parents thought it was of concern – Less than 20% of Eugene/Springfield and Florence parents thought it was of concern32
    33. 33. Childhood Gambling• The link between gambling and: – Substance use – Mental health issues – Peer pressure and bullying33
    34. 34. Childhood Gambling• Most parents were unsure: – How to tell if their child had a problem – Where to go for help – How to talk to their child about gambling34
    35. 35. Childhood Gambling• Outreach and education: – Start talking to children early – Educate in school assemblies – Conversations at home, one-on-one – Parent groups/panels – Internet/television/radio advertising – Pre-movie advertising35
    36. 36. Key Findings
    37. 37. County-Wide Recommendations• Promote and educate on the Prevention Program’s focus and services• Facilitate access to mental health services in schools• Consider using intercept surveys in lieu of focus groups when assessing public opinion37
    38. 38. Area-Specific Recommendations• Dedicate staff to Cottage Grove for consistent meetings• Coordinate or partner with Florence agencies to provide teen programs• Provide and/or promote telephone referral assistance in the Eugene/Springfield metro area38
    39. 39. Youth Gambling Recommendations• Create and distribute information on: – How to talk with kids about gambling – How to monitor online access• Organize a youth gambling panel to educate children and raise awareness• Look for creative ways to provide PSAs39
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