7 Critical Mistakes When Building a List Through Solo Ads


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Leveraging someone else's list to build your own is one of the BEST ways to market. However, it's also one of the most costly. In the game of internet marketing, a big list is not always the best list.

A critical element of email marketing is the email follow up.

Watch the presentation to see how to run an effective solo ad campaign.

Also if you are looking for the best solo ad providers, click the link below to find out how a select group of people have tapped into list brokers that have a high response rate.

Also, the best marketing materials will allow you to run your own coops and also start running your own solo ad campaigns. Click here to get access to those materials that can save you thousands of dollars, but make you millions.

Connect with me on Facebook and say hello...

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7 Critical Mistakes When Building a List Through Solo Ads

  1. 1. 7 Critical MistakesWhen Building a ListThrough Solo Ads { By Lanell Beckles
  2. 2.  Fastest way to build list  Leveraging other’s list to build your own  Joint venture  Safe swaps  Guaranteed clicks (some vendors)  Buy whole list and pay little per lead (depending on elements of solo ad)  Scalable  Drive massive traffic FASTBenefits
  3. 3.  Costly  List may be unresponsive  Lots of elements to test  Expect low ROI in beginningChallenges
  4. 4.  Talk to provider first to ask about list  How is list built?  SEO  Buy list  Etc  Other offers similar to yours  Demographics of list  Responsiveness of list  Ask lots of questions so you can write the most compelling copy FOR THAT LIST!1. Communicate with Provider
  5. 5.  Build a niche specific list  A big list is not always the BEST list.  Look for responsiveness  Can be beneficial to run ads outside of niche, but must test before you scale  Build a list of buyers.  Not just a big list2. Running ads outside your niche
  6. 6.  Congruency is key to effective solo ad advertising  If first ad bombs, tell different elements.  Headline  Email copy  Capture page  List vendor  Etc.3. Not testing elements
  7. 7.  Negotiate price.  This is a business.  Ask about buyers list  Ask about smaller list for testing4. Price Bargaining
  8. 8.  Email is critical element many miss in solo ad advertising  Effective follow up communication stating benefits to new subscribers  Email everyday to list  Sometimes twice a day  Unsubscribes are GREAT!  Never were going to buy anyway5. No email follow up
  9. 9.  Use social proof in follow up  Blog post  Video  Social media  Pictures  Press Releases  Social proof is the one best ways to influence people.6. Not using social proof
  10. 10.  Two schools of thought here  Email list what they want (lots of offers)  Email list one offer (congruency)  I choose later because:  Congruency  Trust  Once people have bought, they will buy other products as well  Trust has been built.7. Sending too many offers
  11. 11.  Looking to build your list, but can’t find good solo ad providers  Join our community at Viral Success Network  Custom capture pages  Autoresponder  Banner Ad campaigns  Up to 1000 click solo ads  Other training tools to build your business.  http://bit.ly/16FgFw5Best Solo Ad Provider
  12. 12.  Training part of 6-hour webinar with other modules on how to build an effective solo ad campaign  Learn solo ad marketing to build your list FAST and create a slew of buyers on your list with these amazing email marketing tricks.  http://bit.ly/X2NrmyBest Marketing Materials
  13. 13.  Connect with me on Facebook  Link below  Other marketing tips to build your online automated business FAST!  http://www.facebook.com/lanell.becklesConnect With Lanell B.