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The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
The martin agency final ppt
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The martin agency final ppt

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  1. The Martin Agency<br />Jonathan Cox<br />Katherine Lane<br />Stephanie van Ooij<br />Erin Peterson<br />Kelsey Shea<br />
  2. Agency History<br />Founded in 1965 by David N. Martin<br />The Martin Agency is now listed as one of the top advertising agencies in the United States. <br />In 1993, The Martin Agency became affiliated with Interpublic Group of Companies. <br />
  3. Agency Background<br />REVENUE:112 million-dollars in 2009 <br />BILLINGS: 600 million-dollars<br />The Martin Agency got the title of U.S. Agency of the Year from Ad Week in 2008 and 2009<br />EMPLOYEES: 340<br />Locations: Richmond, Virginia; New York, New York; and Seattle, Washington <br />CEO John B. Adams and Creative Director Mike Hughes and Co-Creative Director John Norman<br />
  4. The Martin Agency Services<br />Advertising Specialist<br />Corporate Responsibility Communications<br />Media and Presentation Training<br />Financial Relations<br />Crisis Communications <br />Community partnership<br />Cause Marketing<br />and Product Events <br />
  5. Best Known Clients<br />
  6. Conglomerate<br />Other companies within IPG….<br />-Kaleidoscope<br />-TM Advertising<br />-ID Media<br />-Gotham, Inc.<br />-Innovations<br />-In 1961, it became the world’s first marketing services management company<br />-Operates in over 90 countries worldwide <br />
  7. Strengths & Recognition<br />-Innovative<br />-Forward thinking<br />-ALL capabilities within the firm help create a household name<br />“#5 Advertising Agency in the USA”—Advertising Age<br />“third most creative agency in the world”– Advertising Age’s Creativity Magazine<br />“most honored agency”– Advertising Club of New York<br />“International Diamond ECHO Award Winner”– Direct Marketing Association Awards<br />
  8. Differentiation<br />OPEN POLICY<br />SOLVE PROBLEMS QUICKLY<br />INNOVATIVE THINKING<br />
  9. Campaign<br />“Honest Abe” GEICO commercial<br />http://www.youtube.com/watch?v=cdy3orO6tQA<br />
  10. Recent Works<br />GEICO woodchucks<br />http://www.youtube.com/watch?v=DjGwusHrOtk<br />Hanes<br />http://www.youtube.com/watch?v=27apfmh5Qw0&feature=related<br />FreeCreditReport.com<br />http://www.youtube.com/watch?v=bv7sHBMJj4g<br />
  11. News Coverage<br />"U.S. Agency of the Year" —Adweek, January 2010<br />"The Martin Agency ranks #4 in the U.S." —Advertising Age Agency A-List 2010<br />Elissa Goldman<br />Mike Hughes <br />

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