Conference 2012 - Ed Gillespie, Futerra

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Ed Gillespie, Futerra presentation to the NAAONB conference 2012 on Branding Biodiversity – tips and tactics

Ed Gillespie, Futerra presentation to the NAAONB conference 2012 on Branding Biodiversity – tips and tactics

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  • Lucy
  •      
  • ? Howies
  • 16-24 year olds are the most apathetic towards climate change and the environment
  • This...
  • If you know that lots of other people are aware of a problem, you ’re less likely to act yourself to solve it. Climate change suffers from the biggest and baddest bystander effect of them all – everyone else knows about it, so someone else will do something… right? Aim to create ‘bandwagon environmentalism’ with a sense of joining in, or missing out if you don’t. This is essential if niche is to become mainstream and if we are to overcome the bystander effect where people don’t act because they don’t see others acting.

Transcript

  • 1. Ed Gillespie Futerra
  • 2. BRANDING BIODIVERSITYEd GillespieNAAONBJuly 2012 © Futerra 20112
  • 3. about futerra PR & media / strategy / advertising & brand employee engagement / visual & digital
  • 4. WWW.FUTERRA.CO.UK
  • 5. If we want to subvert the dominant paradigm…We have to have MORE FUN than they are (and let them know while we’re doing it)
  • 6. SELLING SUSTAINABILITYWWW.FUTERRA.CO.UK
  • 7. WWW.FUTERRA.CO.UK
  • 8. WWW.FUTERRA.CO.UK
  • 9. WWW.FUTERRA.CO.UK
  • 10. WWW.FUTERRA.CO.UK
  • 11. WWW.FUTERRA.CO.UK
  • 12. WWW.FUTERRA.CO.UK
  • 13. WWW.FUTERRA.CO.UK
  • 14. thechallenge
  • 15. Banksy save or deleteSave or delete?
  • 16. Financial vs. ecological capital
  • 17. Complexity
  • 18. BewareThe bystander effect
  • 19. The fog of concern and the ‘finite pool of worry’…
  • 20. SS WILLINGNE No FlyIMPACT Recycling No Plastic Bags SINGLE ACTION BIAS
  • 21. theopportunity
  • 22. What if the word ‘biodiversity’ represented not just a set ofscientific concepts…but emotions of awe and wonder?
  • 23. Biocentrics Vs.Humanists & Egoists
  • 24. thankyoued@futerra.co.uk@frucool