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7 Email Prospecting Tips
 

7 Email Prospecting Tips

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    7 Email Prospecting Tips 7 Email Prospecting Tips Document Transcript

    • 7 Hot Email Prospecting TipsCrazy-busy people read their email with their finger on the delete key.Follow these guidelines to increase your email prospecting success.1. Eliminate Delete-Inducing Words Get rid of all verbiage that activates the delete response. Here are some serious offenders: exciting, state-of-the-art, solution, partner, leading edge, passion, unique and one-stop shopping. Your challenge?2. Keep Your Message Simple To quickly capture Your email needs to be less than 90 words. Use 2-sentence paragraphs so it can be scanned. Stick with common black fonts (no colors) and your prospects never include more than one link or attachment.3. Align With Their Objectives attention, pique Research your prospects specific company, industry or position. Make sure your email mentions an important business objective, strategic their curiosity imperative, issue or challenge. Relevance is essential.4. Focus on Immediate Priorities and prove your Identify key business events that may be impact your prospects priorities and tie your message into that. Examples might be: competence. relocations, mergers, management changes or new legislation.5. Be an Invaluable Resource Your product or service may be a commodity, but youre not. In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals.6. Craft Enticing Subject Lines Your subject line determines if your message gets read. Avoid sales hype and focus on business issues such as: "Quick question re: outsourcing initiative" or "Reducing product launch time.”7. Launch a Campaign Do 8-12 touches (via email and phone) over a 4-6 week time period, Get more free with each contact building off the previous one. Provide links to sales resources at resources. Spotlight the value of changing from the status quo. www.SnapSelling.com