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Storytelling without Bounds
 

Storytelling without Bounds

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    Storytelling without Bounds Storytelling without Bounds Presentation Transcript

    • STORYTELLING
      WITHOUT BOUNDS
      lance@workbookproject.com
      @lanceweiler
    • Film
      User Gen
      Content
      Community
      Serial Content
      STORYWORLD
      Games
      Graphic Novels
      Comics
      Fan Fiction
      Books
    • STORY
      GAMEPLAY
      SOCIAL ENTERTAINMENT
      COMMUNITY
    • 9’s Science Journal
    • TRANSMEDIA
      CAN BE USED TO:
      tell stories
      develop concepts
      rehearse with actors
      build audiences
      market and promote
      develop new revenue streams
    • Feature Film
      Series
      Interactive Comic
      Mobile
      Player Remixes
      Live Events
      www.HEADTRAUMAMOVIE.com
    • FEATURE FILM
      SERIES
      Mobile episodes
      Micro-narratives
      GAMES
      Casual games with hidden clues
      ARG online & real world
      Interactive Comic
      Mobile application
    • HiM
      FEATURE FILM
      SERIAL
      CONTENT
      SOCIAL
      GAMES
      PANDEMIC
      LIVE
      EVENTS
      GLOBAL
      REMIX
      PREQEUL /
      SEQUEL
    • A PERFECT STORM
      * MARKET CONDITIONS
      * AUDIENCE CONSUMPTION
      * ADVANCEMENTS IN TECHNOLOGY
    • Producers Guild of America establishes a transmedia producer credit
      Well know producers and directors embrace transmedia
      • Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”
      • Tim Kringdevelops transmedia extensions to Heroes and original CFG
      • CSI creator Anthony Zuiker launches LEVEL 26
      • Guillermo del Toro starts Mirada a transmedia studio
      • Tom Hanks company Playtone launches a transmedia project
      Money flows into the category
      Fourth Wall Studios a transmedia shop secures 15 million for transmedia
      studio and has direct access to $200 million dollar fund
      Studios continue to use transmedia to market and promote
      Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes
      Brands embrace transmedia
      Reebok creates “Secret Life” with F1 Racer Lewis Hamilton
      Nike transforms London into a game board
      Bing partners with Jay-Z to produce Decoded
      Mattel: Ken and Barbie
    • STORYTELLING
      R&D
      (research & development)