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Lance Weiler + Follow Processing...

Social Media for Storytellers

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A look at how social media can be used to extend stories and start conversations. For more visit http://WorkBookProject.com

A look at how social media can be used to extend stories and start conversations. For more visit http://WorkBookProject.com

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  • lanceweiler Lance Weiler, writer, director, experience designer at Reboot Stories, Columbia University, Ivan that's an excellent question. One of the exciting aspects to me is that blur within authorship which raises many interesting issues regarding control. I've found that it's like a bullet hole in glass. There is a core vision and then as the glass cracks and spider webs it offers many exciting opportunities for story paths. When we design we are also considering audience consumption and we leave room for the audience to shape story elements themselves. In a sense this is an opportunity to do R&D around stories and the process in which they're created, delivered and discovered. The Mad Men slide was developed by @alexjohnson_ for a separate presentation but it struck me as an interesting example of story extension. 3 years ago
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  • ivanaskwith Ivan Askwith, Director of Strategy at Big Spaceship Great deck! Though I'm curious about Slide 5 -- since there's no script, it's hard to know if this is part of your point -- but the in-character Mad Men Tweets were not an official effort. They were a fan-hijacking that AMC almost shut down, then allowed to continue... and I think the flash mobs and business cards might have been the same, but it's hard to tell.

    For this particular presentation, do you feel like it matters if the use of social media begins on the 'official' side, or is organic amongst the audience?     3 years ago
    Are you sure you want to
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Social Media for Storytellers Social Media for Storytellers Presentation Transcript