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Using SOCIAL MEDIA to
extend your story and create a conversation
Storytelling tools
BLOGS, TWITTER, FLICKR, SOCIAL
BOOKMARKING, SOCIAL NETWORKING,
VID SHARING
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To Mobilize: creating opportunities for people to get involved
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To Extend: story, characters, themes, experiences
Feature Film Series
Interactive Comic
Mobile
Player Remixes
Live Events
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This slide was produced by @alexjohnson_
NICHE
MAD MEN extends its story, characters and social reach.
IN-CHARACTER TWEETS
MOCK AD AGE
PAPER
AD AGENCY
BUZZ
INDUSTRY
BLOGS
PERIOD DRESSED FLASH MOBS /
ENTERTAINMENT BUSINESS CARDS RESULTS:
BLOGS
EARLY ADOPTER WOM
MAINSTREAM CULTURE
Rise in viewing
MAINSTREAM
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To Discuss: topics, social change, themes, stories, and characters
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FINDING A VOICE
There are many ways to start a conversation
Behind the Scenes
Story voices - Team Members share process
- Characters - Documenting BTS of your project
- Locations
- Themes
- Narrator Your own voice
- Sharing interests
- Sharing creative process
It’s about being comfortable and consistent
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THE VALUE of building a social media
framework around your project & yourself.
1. A chance for feedback and discussion
2. An opportunity to build an audience around one’s
work that can travel beyond a single project
3. A creative outlet
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BEING REALISTIC
How to determine what’s best for your project?
1. Time requirements
2. What outlets and accounts make sense
3. How to staff for it
4. Reducing time but increasing value
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Building an audience for your future
1. Consider your own audience habits - what attracts your attention?
2. Who is your audience and why will they care?
3. Spend time thinking like your audience
4. Create a two-way conversation
5. Be prepared to spend time responding
6. Build trust
7. Think of your audience as collaborators
8. Have a clear call to action
9. Reward and Respect the audience
10. The audience can not be controlled
11. Some tools aren't for everyone
12. Creating accounts won't build the audience for you
13. Being willing to experiment
14. Share your findings openly with other filmmakers
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6 TOOLS & SERVICES to get you started
WORDPRESS
TWITTER
FEEDBURNER
FACEBOOK
DELICIOUS
FLICKR
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For more on visit WorkBookProject.com
Prepared by @lanceweiler
Special thanks to @alexjohnson_
Comments, questions or additions please contact us at
Work@workbookproject.com