This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com
Using SOCIAL MEDIA to
extend your story and create a conversation




Storytelling tools
  BLOGS, TWITTER, FLICKR, SOCIAL
...
To Mobilize: creating opportunities for people to get involved




                                                     ww...
To Extend: story, characters, themes, experiences
 Feature Film                                   Series

                ...
This slide was produced by @alexjohnson_


     NICHE
                     MAD MEN extends its story, characters and socia...
To Discuss: topics, social change, themes, stories, and characters




                                                   ...
FINDING A VOICE
There are many ways to start a conversation

                   Behind the Scenes
Story voices       - Tea...
THE VALUE of building a social media
framework around your project & yourself.

  1. A chance for feedback and discussion
...
BEING REALISTIC
How to determine what’s best for your project?

    1. Time requirements

    2. What outlets and accounts...
Building an audience for your future

  1.    Consider your own audience habits - what attracts your attention?
  2.    Wh...
6 TOOLS & SERVICES to get you started

WORDPRESS
TWITTER
FEEDBURNER
FACEBOOK
DELICIOUS
FLICKR
                            ...
For more on visit WorkBookProject.com

Prepared by @lanceweiler
Special thanks to @alexjohnson_

Comments, questions or ad...
Social Media for Storytellers
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Social Media for Storytellers

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A look at how social media can be used to extend stories and start conversations. For more visit http://WorkBookProject.com

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  • Ivan that's an excellent question. One of the exciting aspects to me is that blur within authorship which raises many interesting issues regarding control. I've found that it's like a bullet hole in glass. There is a core vision and then as the glass cracks and spider webs it offers many exciting opportunities for story paths. When we design we are also considering audience consumption and we leave room for the audience to shape story elements themselves. In a sense this is an opportunity to do R&D around stories and the process in which they're created, delivered and discovered. The Mad Men slide was developed by @alexjohnson_ for a separate presentation but it struck me as an interesting example of story extension.
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  • Great deck! Though I'm curious about Slide 5 -- since there's no script, it's hard to know if this is part of your point -- but the in-character Mad Men Tweets were not an official effort. They were a fan-hijacking that AMC almost shut down, then allowed to continue... and I think the flash mobs and business cards might have been the same, but it's hard to tell.

    For this particular presentation, do you feel like it matters if the use of social media begins on the 'official' side, or is organic amongst the audience?
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Social Media for Storytellers

  1. 1. This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com
  2. 2. Using SOCIAL MEDIA to extend your story and create a conversation Storytelling tools BLOGS, TWITTER, FLICKR, SOCIAL BOOKMARKING, SOCIAL NETWORKING, VID SHARING www.WorkBookProject.com
  3. 3. To Mobilize: creating opportunities for people to get involved www.WorkBookProject.com
  4. 4. To Extend: story, characters, themes, experiences Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.WorkBookProject.com
  5. 5. This slide was produced by @alexjohnson_ NICHE MAD MEN extends its story, characters and social reach. IN-CHARACTER TWEETS MOCK AD AGE PAPER AD AGENCY BUZZ INDUSTRY BLOGS PERIOD DRESSED FLASH MOBS / ENTERTAINMENT BUSINESS CARDS RESULTS: BLOGS EARLY ADOPTER WOM MAINSTREAM CULTURE Rise in viewing MAINSTREAM www.WorkBookProject.com
  6. 6. To Discuss: topics, social change, themes, stories, and characters www.WorkBookProject.com
  7. 7. FINDING A VOICE There are many ways to start a conversation Behind the Scenes Story voices - Team Members share process - Characters - Documenting BTS of your project - Locations - Themes - Narrator Your own voice - Sharing interests - Sharing creative process It’s about being comfortable and consistent www.WorkBookProject.com
  8. 8. THE VALUE of building a social media framework around your project & yourself. 1. A chance for feedback and discussion 2. An opportunity to build an audience around one’s work that can travel beyond a single project 3. A creative outlet www.WorkBookProject.com
  9. 9. BEING REALISTIC How to determine what’s best for your project? 1. Time requirements 2. What outlets and accounts make sense 3. How to staff for it 4. Reducing time but increasing value www.WorkBookProject.com
  10. 10. Building an audience for your future 1. Consider your own audience habits - what attracts your attention? 2. Who is your audience and why will they care? 3. Spend time thinking like your audience 4. Create a two-way conversation 5. Be prepared to spend time responding 6. Build trust 7. Think of your audience as collaborators 8. Have a clear call to action 9. Reward and Respect the audience 10. The audience can not be controlled 11. Some tools aren't for everyone 12. Creating accounts won't build the audience for you 13. Being willing to experiment 14. Share your findings openly with other filmmakers www.WorkBookProject.com
  11. 11. 6 TOOLS & SERVICES to get you started WORDPRESS TWITTER FEEDBURNER FACEBOOK DELICIOUS FLICKR www.WorkBookProject.com
  12. 12. For more on visit WorkBookProject.com Prepared by @lanceweiler Special thanks to @alexjohnson_ Comments, questions or additions please contact us at Work@workbookproject.com
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