Building Storyworlds - lecture from 9.12.12 class

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Building Storyworlds - lecture from 9.12.12 class

  1. THE ARTOF IMMERSIONNew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 1 9.12.12Columbia University - Fall 2012Taught by Lance WeilerVisit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License
  2. We’re in the “silent era” of immersive storytelling. The grammar for how we tell stories in the 21st Century is just starting to be written.www.buildingstoryworlds.com @lanceweiler
  3. The current infrastructure is fragmented. The technology that connects us is based on user needs.But story will drive the next gen of mobile and social applications. www.buildingstoryworlds.com @lanceweiler
  4. Immersive storytelling is a shift from unidirectional mass mediato omnidirectional engagement. STOR PLAY Y SOCIAL www.buildingstoryworlds.com @lanceweiler
  5. www.buildingstoryworlds.com @lanceweiler
  6. Above diagram “Elements of Pandemic 1.0 Sundance 2011 release.” Take away: Theexperience could have worked with half the elements effectively. DesigningWith simplicity is challenging – it’s easy to design three buttons but much harderTo design one that intuitively comprises three. www.buildingstoryworlds.com @lanceweiler
  7. Early transmedia works have been rooted in marketing and promotion. www.buildingstoryworlds.com @lanceweiler
  8. Sundance has formed a new lab focused on immersive storytelling called the New Frontier Storytellers Lab.www.buildingstoryworlds.com @lanceweiler
  9. www.buildingstoryworlds.com @lanceweiler
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  12. Early notable projects… the beast I love bees perplex city world without oil hope is missing www.buildingstoryworlds.com @lanceweiler
  13. COLLAPSUS – an energy conspiracyExperience Design: SUBMARINE CHANNEL – AMSTERDAMwww.submarinechannel.comAdditional project info www.tegenlicht.vpro.nl/dossiers/energy-risk.html www.buildingstoryworlds.com @lanceweiler
  14. OVER 40 people working 6 Plus Month schedule Narrative filmmaking Animation Interactive site Casual games Released with VPRO Energy Transition TV doc in Netherlands Nominated for an International Emmywww.buildingstoryworlds.com @lanceweiler
  15. “When working for microsoft R&D I became more interestedin interactivity between the player/viewer and the spacebetween the screen instead of on the screen. A simple wayto describe it is with traditional literature. I am interested inthe relation between text and the person reading, the spacein between.”TOMMY PALLOTTA – DIRECTOR www.buildingstoryworlds.com @lanceweiler
  16. JeJune - in 3 episodesExperience Design by NONCHALANCE – SAN FRANCISCO www.nonchalance.org www.buildingstoryworlds.com @lanceweiler
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  19. URBAN GAMING& STREET ARTwww.buildingstoryworlds.com @lanceweiler
  20. Nonchalant Radio Transcription the battle against JeJune www.buildingstoryworlds.com @lanceweiler
  21. Nonchalant Radio Transcription - Fold 1 www.buildingstoryworlds.com @lanceweiler
  22. “But you can see, with each subsequent episode we’veproduced, the story has become primary. Just the waythat storytelling techniques in film had to evolve, such is itwith this emerging medium. And yes, we beta-test eachexperience extensively with volunteers before we launchit publicly. We learn a lot about the way that peoplesynthesize information through these tests.” JEFF HULL - JeJune EXPERIENCE DESIGNER www.buildingstoryworlds.com @lanceweiler
  23. Sleep No More – NYCExperience by Punchdrunk – LONDON www.sleepnomorenyc.com www.buildingstoryworlds.com @lanceweiler
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  25. Over 100 rooms5 stories6 Months to build + 200 volunteersBoston run had over 30,000 people attend www.buildingstoryworlds.com @lanceweiler
  26. “Punchdrunk’s core belief is that the audience is thecenter of the action. In most theaters, you switch off yourbody and it’s just your brain watching. With Punchdrunkwe flip this notion. We bring the body back to life. Theaudience can’t be passive. They have to go out thereand find the action for themselves.”FELIX BARRETT - SLEEP NO MORE CO-DIRECTOR www.buildingstoryworlds.com @lanceweiler
  27. The Wilderness Downtown www.buildingstoryworlds.com @lanceweiler
  28. BEAR 71 www.buildingstoryworlds.com @lanceweiler
  29. NFB interactive www.buildingstoryworlds.com @lanceweiler
  30. arte www.buildingstoryworlds.com @lanceweiler
  31. www.buildingstoryworlds.com @lanceweiler
  32. STORY R&D Research & DevelopmentFail fast and learn from it. There is value in treating story likesoftware in the sense you can release versions and haveparticipants test and feedback. Over the course of the semesterwe will design, build and run a beta test of an immersivestorytelling experience.SUGGESTED READING:“Little Bets” by Peter Sims“The Art of Immersion” by Frank Rose – (see next page) www.buildingstoryworlds.com @lanceweiler
  33. Make sure to checkout the @frankrosebook “The Art of Immersion.”
  34. THANK YOUContact:@lanceweilerwww.lanceweiler.com

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