Building Storyworlds - lecture from 9.12.12 class

THE ARTOF IMMERSIONNew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 1 9.12.12Columbia University - Fall 2012Taught by Lance WeilerVisit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License

We’re in the “silent era” of immersive storytelling. The grammar for how we tell stories in the 21st Century is just starting to be written.www.buildingstoryworlds.com @lanceweiler

The current infrastructure is fragmented. The technology that connects us is based on user needs.But story will drive the next gen of mobile and social applications. www.buildingstoryworlds.com @lanceweiler

Immersive storytelling is a shift from unidirectional mass mediato omnidirectional engagement. STOR PLAY Y SOCIAL www.buildingstoryworlds.com @lanceweiler

www.buildingstoryworlds.com @lanceweiler

Above diagram “Elements of Pandemic 1.0 Sundance 2011 release.” Take away: Theexperience could have worked with half the elements effectively. DesigningWith simplicity is challenging – it’s easy to design three buttons but much harderTo design one that intuitively comprises three. www.buildingstoryworlds.com @lanceweiler

Early transmedia works have been rooted in marketing and promotion. www.buildingstoryworlds.com @lanceweiler

Sundance has formed a new lab focused on immersive storytelling called the New Frontier Storytellers Lab.www.buildingstoryworlds.com @lanceweiler

Early notable projects… the beast I love bees perplex city world without oil hope is missing www.buildingstoryworlds.com @lanceweiler

COLLAPSUS – an energy conspiracyExperience Design: SUBMARINE CHANNEL – AMSTERDAMwww.submarinechannel.comAdditional project info www.tegenlicht.vpro.nl/dossiers/energy-risk.html www.buildingstoryworlds.com @lanceweiler

OVER 40 people working 6 Plus Month schedule Narrative filmmaking Animation Interactive site Casual games Released with VPRO Energy Transition TV doc in Netherlands Nominated for an International Emmywww.buildingstoryworlds.com @lanceweiler

“When working for microsoft R&D I became more interestedin interactivity between the player/viewer and the spacebetween the screen instead of on the screen. A simple wayto describe it is with traditional literature. I am interested inthe relation between text and the person reading, the spacein between.”TOMMY PALLOTTA – DIRECTOR www.buildingstoryworlds.com @lanceweiler

JeJune - in 3 episodesExperience Design by NONCHALANCE – SAN FRANCISCO www.nonchalance.org www.buildingstoryworlds.com @lanceweiler

URBAN GAMING& STREET ARTwww.buildingstoryworlds.com @lanceweiler

Nonchalant Radio Transcription the battle against JeJune www.buildingstoryworlds.com @lanceweiler

Nonchalant Radio Transcription - Fold 1 www.buildingstoryworlds.com @lanceweiler

“But you can see, with each subsequent episode we’veproduced, the story has become primary. Just the waythat storytelling techniques in film had to evolve, such is itwith this emerging medium. And yes, we beta-test eachexperience extensively with volunteers before we launchit publicly. We learn a lot about the way that peoplesynthesize information through these tests.” JEFF HULL - JeJune EXPERIENCE DESIGNER www.buildingstoryworlds.com @lanceweiler

Sleep No More – NYCExperience by Punchdrunk – LONDON www.sleepnomorenyc.com www.buildingstoryworlds.com @lanceweiler

Over 100 rooms5 stories6 Months to build + 200 volunteersBoston run had over 30,000 people attend www.buildingstoryworlds.com @lanceweiler

“Punchdrunk’s core belief is that the audience is thecenter of the action. In most theaters, you switch off yourbody and it’s just your brain watching. With Punchdrunkwe flip this notion. We bring the body back to life. Theaudience can’t be passive. They have to go out thereand find the action for themselves.”FELIX BARRETT - SLEEP NO MORE CO-DIRECTOR www.buildingstoryworlds.com @lanceweiler

The Wilderness Downtown www.buildingstoryworlds.com @lanceweiler

BEAR 71 www.buildingstoryworlds.com @lanceweiler

NFB interactive www.buildingstoryworlds.com @lanceweiler

arte www.buildingstoryworlds.com @lanceweiler

STORY R&D Research & DevelopmentFail fast and learn from it. There is value in treating story likesoftware in the sense you can release versions and haveparticipants test and feedback. Over the course of the semesterwe will design, build and run a beta test of an immersivestorytelling experience.SUGGESTED READING:“Little Bets” by Peter Sims“The Art of Immersion” by Frank Rose – (see next page) www.buildingstoryworlds.com @lanceweiler

Make sure to checkout the @frankrosebook “The Art of Immersion.”

THANK YOUContact:@lanceweilerwww.lanceweiler.com

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Building Storyworlds - lecture from 9.12.12 class

by Lance Weiler on Sep 13, 2012

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