Building Storyworlds - lecture from 9.26.12 class
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Building Storyworlds - lecture from 9.26.12 class

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For more on the course at Columbia visit http://buildingstoryworlds.com

For more on the course at Columbia visit http://buildingstoryworlds.com

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Building Storyworlds - lecture from 9.26.12 class Building Storyworlds - lecture from 9.26.12 class Presentation Transcript

  • BUILDINGSTORYWORLDSNew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 3 9.26.12Columbia University - Fall 2012Taught by Lance WeilerVisit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License lance@lanceweiler.com @lanceweiler
  • ASK YOURSELF1. What is the story about?2. What does the story mean to you?3. Why does the story need to be told?4. Where is the story best told? @lanceweiler www.lanceweiler.com
  • Chart by Robert Pratten @lanceweiler www.lanceweiler.com
  • Like a bullet hole in glass start with your core idea and letit ripple out. Leave room for the audience to test & break it. @lanceweiler www.lanceweiler.com
  • Consider who you’re hoping to reach. Attempt to step into their shoes. 5 WHYS Why should I pay attention? Why should I care? Why should I share? Why should I take the time? Why should I return? @lanceweiler www.lanceweiler.com
  • Establish design filters that you return to throughout thedevelopment, production and distribution process. What gives your storyworld VALUE @lanceweiler www.lanceweiler.com
  • How can the stories you tell be more than entertainment? Can they helppeople discover things, learn, or connect with others? Value is what bringspeople back and fuels the spreadibility .STORYAS UTILITY @lanceweiler www.lanceweiler.com
  • What is it that makes someoneCARE @lanceweiler www.lanceweiler.com
  • What gets someoneEMOTIONALLYINVESTED @lanceweiler www.lanceweiler.com
  • Don’t forget to make itFUN @lanceweiler www.lanceweiler.com
  • At the core it should beSOCIAL &PARTICIPATORY @lanceweiler www.lanceweiler.com
  • An ideaevolves &gains powerwith openness. @lanceweiler www.lanceweiler.com
  • A storyworldevolves &spreads whenpeople feelconnected. @lanceweiler www.lanceweiler.com
  • Leave room in yourdesign forParticipation &Experimentation @lanceweiler www.lanceweiler.com
  • EmergentNarrative &Collaborationcan be messy. @lanceweiler www.lanceweiler.com
  • Collaborative LayersMuch of the design makes use of collaborative layering. It helps provide guidance, improvesqualityof creative submissions and gives participants a sense of accomplishment. CORE FILTERED SHARED OPEN @lanceweiler www.lanceweiler.com
  • The STORY LAYER It is now possible to lay a story overtop of the real world.http://www.filmmakermagazine.com/news/2012/01/listen-as-your-story-talks-to-the-internet/ @lanceweiler www.lanceweiler.com
  • The Story Layer enables stories to becomeSocialConnectedPersonalizedPervasive @lanceweiler www.lanceweiler.com
  • Want to build immersive storytelling experiences?Start by considering behavior. @lanceweiler www.lanceweiler.com
  • How do animalssearch for food? @lanceweiler www.lanceweiler.com
  • How dohumans searchfor information? @lanceweiler www.lanceweiler.com
  • Information foraging theoryis based on the analogy of an animaldeciding what to eat, where it can befound, the best way to obtain it and howmuch “energy” the meal will provide. @lanceweiler www.lanceweiler.com
  • Applying Foraging Theory tohow human’s search improvesdiscovery and the usability ofvarious user interfaces.“Information Theory” by Peter Pirolli & Stuart Card 1999 @lanceweiler www.lanceweiler.com
  • People following a path are constantlyasking themselves 2 questions.1. What can I expect to gain followingthis path?2. What is the likely cost to reach mydestination? @lanceweiler www.lanceweiler.com
  • Chart by XCKD Storyworlds can have linear and horizontal timelines. @lanceweiler www.lanceweiler.com
  • Storyworlds have character and user journeys. @lanceweiler www.lanceweiler.com
  • Dont hold tight to your characters.When constructing a storyworldthe themes that drive the storyare often stronger. #sw21cFrom “Building Storyworlds the art, craft & biz of storytelling in 21c”http://buildingstoryworlds.com/book @lanceweiler www.lanceweiler.com
  • Example of a series bible for Battlestar Galactica by Ronald D. Moorehttp://leethomson.myzen.co.uk/Battlestar_Galactica/Battlestar_Galactica_Series_Bible.pdf
  • WHAT’S IN ASTORYWORLD BIBLECHARACTER GAME-Motivations -Game Types RPG, Social-Arcs Games, Puzzle based, ARG,-Backstory Narrative based-Relationships -Collaborative / Competive-Notes -Reward / Conflicts-Dialogue -Win / Loose Conditions-Experiences -Continuous Play? -Live or Scripted CharactersCHARTING -What will players do?-Script Annotation -Why is that fun?-Flow Docs -Replayability-Mindmaps-Points of Entry @lanceweiler www.lanceweiler.com
  • Materials from the storyworld of Hope is Missing (HiM) @lanceweiler www.lanceweiler.com
  • DIALOGUE SETTING PROPS EVENTS THEMES MOTIFCHARACTERS LOCATIONS STORY Elements of a storyworld use common building blocks @lanceweiler www.lanceweiler.com
  • PROPS THEMES MOTIF SETTINGThe following example from Hope is Missing builds from these core elements. @lanceweiler www.lanceweiler.com
  • During a closed beta we tested elements of the Hope is Missing (HiM) storyworld. @lanceweiler www.lanceweiler.com
  • Participants step into the shoes of the protagonist by using a special mobile app. Find other survivors, scavenge for supplies and find shelter before night fall. @lanceweiler www.lanceweiler.com
  • Entry gameplay by dropping into an infected area. @lanceweiler www.lanceweiler.com
  • Participants create their own spaces and shelters using the camera on their mobile deviceShoot in a 360 and we stitched it together on the backend to form a panoramic image. @lanceweiler www.lanceweiler.com
  • Players navigate by moving the phone or swiping with a finger. Augmented elements leadto key story assets such as video, audio, text and a red “X” lead to another user created space. @lanceweiler www.lanceweiler.com
  • Snap shot of the usage of the app over a limited period of time.Each marker represents a new user crated space @lanceweiler www.lanceweiler.com
  • Over 50,000 downloadsCONTEXTUALSTORYTELLING 2000+ spaces created Data collectedMEDIA SOCIAL GRAPH - GPS dataSTORYWORLD GATEWAY - Make and model of handsetSTORY DETECTION - OS of the handsetMOBILE APPS - Email addressBROWSER PLUGINS - Phone number - Amount of usage @lanceweiler www.lanceweiler.com
  • Chart by Mike Dicks @ BleedinEdge @lanceweiler www.lanceweiler.com
  • MEDIA DIET Wired MagazineConsider consumptionhabits and entry points. @lanceweiler www.lanceweiler.com
  • 6 TIPS FOR BUILDING ASTORYWORLD1. Take time to evaluate the story you want to tell.2. Ask yourself the hard questions – why will anyone care? Is thisthe best way to tell the story?3. Let go of a single POV.4. Consider how you can show not tell.5. Make it easy for your audience to become collaborators.6. Don’t let the world get in the way of the stor.y @lanceweiler www.lanceweiler.com
  • THANK YOUContact:@lanceweilerwww.lanceweiler.comSUGGESTED READING:Treating Story as Softwarehttp://www.slideshare.net/lanceweiler/storyas-software-weilerThe Art of Immersionhttp://www.slideshare.net/lanceweiler/buo“Learn Do Share” – storytelling, collaboration and social innovation in 21chttp://learndoshare.netBuilding Storyworlds: the art, craft & biz of storytelling in 21chttp://buildingstoryworlds.com/book