Building Storyworlds - lecture from 9.26.12 class

BUILDINGSTORYWORLDSNew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 3 9.26.12Columbia University - Fall 2012Taught by Lance WeilerVisit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License lance@lanceweiler.com @lanceweiler

ASK YOURSELF1. What is the story about?2. What does the story mean to you?3. Why does the story need to be told?4. Where is the story best told? @lanceweiler www.lanceweiler.com

Chart by Robert Pratten @lanceweiler www.lanceweiler.com

Like a bullet hole in glass start with your core idea and letit ripple out. Leave room for the audience to test & break it. @lanceweiler www.lanceweiler.com

Consider who you’re hoping to reach. Attempt to step into their shoes. 5 WHYS Why should I pay attention? Why should I care? Why should I share? Why should I take the time? Why should I return? @lanceweiler www.lanceweiler.com

Establish design filters that you return to throughout thedevelopment, production and distribution process. What gives your storyworld VALUE @lanceweiler www.lanceweiler.com

How can the stories you tell be more than entertainment? Can they helppeople discover things, learn, or connect with others? Value is what bringspeople back and fuels the spreadibility .STORYAS UTILITY @lanceweiler www.lanceweiler.com

What is it that makes someoneCARE @lanceweiler www.lanceweiler.com

What gets someoneEMOTIONALLYINVESTED @lanceweiler www.lanceweiler.com

Don’t forget to make itFUN @lanceweiler www.lanceweiler.com

At the core it should beSOCIAL &PARTICIPATORY @lanceweiler www.lanceweiler.com

An ideaevolves &gains powerwith openness. @lanceweiler www.lanceweiler.com

A storyworldevolves &spreads whenpeople feelconnected. @lanceweiler www.lanceweiler.com

Leave room in yourdesign forParticipation &Experimentation @lanceweiler www.lanceweiler.com

EmergentNarrative &Collaborationcan be messy. @lanceweiler www.lanceweiler.com

Collaborative LayersMuch of the design makes use of collaborative layering. It helps provide guidance, improvesqualityof creative submissions and gives participants a sense of accomplishment. CORE FILTERED SHARED OPEN @lanceweiler www.lanceweiler.com

The STORY LAYER It is now possible to lay a story overtop of the real world.http://www.filmmakermagazine.com/news/2012/01/listen-as-your-story-talks-to-the-internet/ @lanceweiler www.lanceweiler.com

The Story Layer enables stories to becomeSocialConnectedPersonalizedPervasive @lanceweiler www.lanceweiler.com

Want to build immersive storytelling experiences?Start by considering behavior. @lanceweiler www.lanceweiler.com

How do animalssearch for food? @lanceweiler www.lanceweiler.com

How dohumans searchfor information? @lanceweiler www.lanceweiler.com

Information foraging theoryis based on the analogy of an animaldeciding what to eat, where it can befound, the best way to obtain it and howmuch “energy” the meal will provide. @lanceweiler www.lanceweiler.com

Applying Foraging Theory tohow human’s search improvesdiscovery and the usability ofvarious user interfaces.“Information Theory” by Peter Pirolli & Stuart Card 1999 @lanceweiler www.lanceweiler.com

People following a path are constantlyasking themselves 2 questions.1. What can I expect to gain followingthis path?2. What is the likely cost to reach mydestination? @lanceweiler www.lanceweiler.com

Chart by XCKD Storyworlds can have linear and horizontal timelines. @lanceweiler www.lanceweiler.com

Storyworlds have character and user journeys. @lanceweiler www.lanceweiler.com

Dont hold tight to your characters.When constructing a storyworldthe themes that drive the storyare often stronger. #sw21cFrom “Building Storyworlds the art, craft & biz of storytelling in 21c”http://buildingstoryworlds.com/book @lanceweiler www.lanceweiler.com

Example of a series bible for Battlestar Galactica by Ronald D. Moorehttp://leethomson.myzen.co.uk/Battlestar_Galactica/Battlestar_Galactica_Series_Bible.pdf

WHAT’S IN ASTORYWORLD BIBLECHARACTER GAME-Motivations -Game Types RPG, Social-Arcs Games, Puzzle based, ARG,-Backstory Narrative based-Relationships -Collaborative / Competive-Notes -Reward / Conflicts-Dialogue -Win / Loose Conditions-Experiences -Continuous Play? -Live or Scripted CharactersCHARTING -What will players do?-Script Annotation -Why is that fun?-Flow Docs -Replayability-Mindmaps-Points of Entry @lanceweiler www.lanceweiler.com

Materials from the storyworld of Hope is Missing (HiM) @lanceweiler www.lanceweiler.com

DIALOGUE SETTING PROPS EVENTS THEMES MOTIFCHARACTERS LOCATIONS STORY Elements of a storyworld use common building blocks @lanceweiler www.lanceweiler.com

PROPS THEMES MOTIF SETTINGThe following example from Hope is Missing builds from these core elements. @lanceweiler www.lanceweiler.com

During a closed beta we tested elements of the Hope is Missing (HiM) storyworld. @lanceweiler www.lanceweiler.com

Participants step into the shoes of the protagonist by using a special mobile app. Find other survivors, scavenge for supplies and find shelter before night fall. @lanceweiler www.lanceweiler.com

Entry gameplay by dropping into an infected area. @lanceweiler www.lanceweiler.com

Participants create their own spaces and shelters using the camera on their mobile deviceShoot in a 360 and we stitched it together on the backend to form a panoramic image. @lanceweiler www.lanceweiler.com

Players navigate by moving the phone or swiping with a finger. Augmented elements leadto key story assets such as video, audio, text and a red “X” lead to another user created space. @lanceweiler www.lanceweiler.com

Snap shot of the usage of the app over a limited period of time.Each marker represents a new user crated space @lanceweiler www.lanceweiler.com

Over 50,000 downloadsCONTEXTUALSTORYTELLING 2000+ spaces created Data collectedMEDIA SOCIAL GRAPH - GPS dataSTORYWORLD GATEWAY - Make and model of handsetSTORY DETECTION - OS of the handsetMOBILE APPS - Email addressBROWSER PLUGINS - Phone number - Amount of usage @lanceweiler www.lanceweiler.com

Chart by Mike Dicks @ BleedinEdge @lanceweiler www.lanceweiler.com

MEDIA DIET Wired MagazineConsider consumptionhabits and entry points. @lanceweiler www.lanceweiler.com

6 TIPS FOR BUILDING ASTORYWORLD1. Take time to evaluate the story you want to tell.2. Ask yourself the hard questions – why will anyone care? Is thisthe best way to tell the story?3. Let go of a single POV.4. Consider how you can show not tell.5. Make it easy for your audience to become collaborators.6. Don’t let the world get in the way of the stor.y @lanceweiler www.lanceweiler.com

THANK YOUContact:@lanceweilerwww.lanceweiler.comSUGGESTED READING:Treating Story as Softwarehttp://www.slideshare.net/lanceweiler/storyas-software-weilerThe Art of Immersionhttp://www.slideshare.net/lanceweiler/buo“Learn Do Share” – storytelling, collaboration and social innovation in 21chttp://learndoshare.netBuilding Storyworlds: the art, craft & biz of storytelling in 21chttp://buildingstoryworlds.com/book

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Building Storyworlds - lecture from 9.26.12 class

by Lance Weiler on Oct 03, 2012

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