Honing Your Elevator Pitch

Honing Your Elevator Pitch August 24, 2010 Lance Weatherby

Three things

1. Three words

2. One simple sentence

3. A paragraph that tells a story

Three words

Internet access service

Enterprise email security

Technology startup accelerator

Blog topic suggestions

Payments via Twitter

Social media analytics

Shall we play a game?

The leaving a meeting drive by repeatable pitch

Who did you just meet with? {your company name} What do they do? {three words}

Three words

One simple sentence

Simple sentences are hard

For individual consumers who are frustrated with their online experience, MindSpring is an Internet service provider that offers easy to use software, a reliable network, and accessible friendly customer service.

MindSpring, we suck less.

CipherTrust provides email security to enterprises so they can protect their messaging systems.

ATDC is a science and technology accelerator that helps Georgia entrepreneurs launch and build successful companies.

{your company name} provides {product or service category} for {beachhead target customer} so they can {primary product benefit}

A. Socialytics is a social media analytics web application that provides marketers the intelligence to optimize social media programs.

B. Socialytics provides social media analytics to marketers so they can measure and improve social media marketing effectiveness.

C. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.

D. Socialytics is a social media analytics application that provides marketers intelligence into social media marketing effectiveness.

E. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.

F. Socialytics is a web analytics application that provides marketers rich insights into social media marketing effectiveness.

G. Socialytics provides marketers rich insights into social media marketing effectiveness.

G. Socialytics provides marketers the insight they need to optimize their social media programs.

Adding a second sentence

Unlike {the product alternative} we {key differentiator}

To the handout

Your homework: Make a one sentence elevator statement that will fit on a single slide in 48 point font.

One simple sentence

A paragraph that tells a story

“The ability to deliver a persuasive elevator pitch and follow it with a a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining.” Steve Blank http://steveblank.com/2010/04/22/turning-on-your-reality-distortion-field/

What’s the goal?

Tell me more.

30 - 60 seconds 7 - 8 sentences 75 - 120 words

The essence of a good pitch at a glance on a page. http://www.slideshare.net/canaanpartners/canaan-entrepreneur-pitchbook-presentation

Sample pitch

A paragraph that tells a story

Weave 1. Three words 2. A simple sentence 3. A paragraph that tells a story

To be a great champion, you must believe you are the best. If you're not, pretend you are.  Muhammad Ali

Lance Weatherby Startup Catalyst lance@atdc.org slideshare.net/lanceweatherby

http://blog.weatherby.net	1390
http://feeds.feedburner.com	16
http://forceofgood.typepad.com	15
http://translate.googleusercontent.com	3
http://feverdev.extraface.com	1
http://seoautomated.com	1

Honing Your Elevator Pitch

by Lance Weatherby on Aug 25, 2010

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