Honing Your Elevator Pitch

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Presentation given to ATDC CapVenture class on how to put together an elevator pitch. Supporting documents can be found at http://www.scribd.com/LanceWeatherby

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Honing Your Elevator Pitch

  1. 1. Honing Your Elevator Pitch August 24, 2010 Lance Weatherby
  2. 2. Three things
  3. 3. 1. Three words
  4. 4. 2. One simple sentence
  5. 5. 3. A paragraph that tells a story
  6. 6. Three words
  7. 7. Internet access service
  8. 8. Enterprise email security
  9. 9. Technology startup accelerator
  10. 10. Blog topic suggestions
  11. 11. Payments via Twitter
  12. 12. Social media analytics
  13. 13. Shall we play a game?
  14. 14. The leaving a meeting drive by repeatable pitch
  15. 15. Who did you just meet with? {your company name} What do they do? {three words}
  16. 16. Three words
  17. 17. One simple sentence
  18. 18. Simple sentences are hard
  19. 19. For individual consumers who are frustrated with their online experience, MindSpring is an Internet service provider that offers easy to use software, a reliable network, and accessible friendly customer service.
  20. 20. MindSpring, we suck less.
  21. 21. CipherTrust provides email security to enterprises so they can protect their messaging systems.
  22. 22. ATDC is a science and technology accelerator that helps Georgia entrepreneurs launch and build successful companies.
  23. 23. {your company name} provides {product or service category} for {beachhead target customer} so they can {primary product benefit}
  24. 24. A. Socialytics is a social media analytics web application that provides marketers the intelligence to optimize social media programs.
  25. 25. B. Socialytics provides social media analytics to marketers so they can measure and improve social media marketing effectiveness.
  26. 26. C. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.
  27. 27. D. Socialytics is a social media analytics application that provides marketers intelligence into social media marketing effectiveness.
  28. 28. E. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.
  29. 29. F. Socialytics is a web analytics application that provides marketers rich insights into social media marketing effectiveness.
  30. 30. G. Socialytics provides marketers rich insights into social media marketing effectiveness.
  31. 31. G. Socialytics provides marketers the insight they need to optimize their social media programs.
  32. 32. Adding a second sentence
  33. 33. Unlike {the product alternative} we {key differentiator}
  34. 34. To the handout
  35. 35. Your homework: Make a one sentence elevator statement that will fit on a single slide in 48 point font.
  36. 36. One simple sentence
  37. 37. A paragraph that tells a story
  38. 38. “The ability to deliver a persuasive elevator pitch and follow it with a a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining.” Steve Blank http://steveblank.com/2010/04/22/turning-on-your-reality-distortion-field/
  39. 39. What’s the goal?
  40. 40. Tell me more.
  41. 41. 30 - 60 seconds 7 - 8 sentences 75 - 120 words
  42. 42. The essence of a good pitch at a glance on a page. http://www.slideshare.net/canaanpartners/canaan-entrepreneur-pitchbook-presentation
  43. 43. Sample pitch
  44. 44. A paragraph that tells a story
  45. 45. Weave 1. Three words 2. A simple sentence 3. A paragraph that tells a story
  46. 46. To be a great champion, you must believe you are the best. If you're not, pretend you are.
 Muhammad Ali
  47. 47. Lance Weatherby Startup Catalyst lance@atdc.org slideshare.net/lanceweatherby

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