Honing Your Elevator Pitch
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Honing Your Elevator Pitch

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Presentation given to ATDC CapVenture class on how to put together an elevator pitch. Supporting documents can be found at http://www.scribd.com/LanceWeatherby

Presentation given to ATDC CapVenture class on how to put together an elevator pitch. Supporting documents can be found at http://www.scribd.com/LanceWeatherby

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Honing Your Elevator Pitch Honing Your Elevator Pitch Presentation Transcript

  • Honing Your Elevator Pitch August 24, 2010 Lance Weatherby
  • Three things
  • 1. Three words View slide
  • 2. One simple sentence View slide
  • 3. A paragraph that tells a story
  • Three words
  • Internet access service
  • Enterprise email security
  • Technology startup accelerator
  • Blog topic suggestions
  • Payments via Twitter
  • Social media analytics
  • Shall we play a game?
  • The leaving a meeting drive by repeatable pitch
  • Who did you just meet with? {your company name} What do they do? {three words}
  • Three words
  • One simple sentence
  • Simple sentences are hard
  • For individual consumers who are frustrated with their online experience, MindSpring is an Internet service provider that offers easy to use software, a reliable network, and accessible friendly customer service.
  • MindSpring, we suck less.
  • CipherTrust provides email security to enterprises so they can protect their messaging systems.
  • ATDC is a science and technology accelerator that helps Georgia entrepreneurs launch and build successful companies.
  • {your company name} provides {product or service category} for {beachhead target customer} so they can {primary product benefit}
  • A. Socialytics is a social media analytics web application that provides marketers the intelligence to optimize social media programs.
  • B. Socialytics provides social media analytics to marketers so they can measure and improve social media marketing effectiveness.
  • C. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.
  • D. Socialytics is a social media analytics application that provides marketers intelligence into social media marketing effectiveness.
  • E. Socialytics is a social media analytics application that provides marketers rich insights into social media marketing effectiveness.
  • F. Socialytics is a web analytics application that provides marketers rich insights into social media marketing effectiveness.
  • G. Socialytics provides marketers rich insights into social media marketing effectiveness.
  • G. Socialytics provides marketers the insight they need to optimize their social media programs.
  • Adding a second sentence
  • Unlike {the product alternative} we {key differentiator}
  • To the handout
  • Your homework: Make a one sentence elevator statement that will fit on a single slide in 48 point font.
  • One simple sentence
  • A paragraph that tells a story
  • “The ability to deliver a persuasive elevator pitch and follow it with a a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining.” Steve Blank http://steveblank.com/2010/04/22/turning-on-your-reality-distortion-field/
  • What’s the goal?
  • Tell me more.
  • 30 - 60 seconds 7 - 8 sentences 75 - 120 words
  • The essence of a good pitch at a glance on a page. http://www.slideshare.net/canaanpartners/canaan-entrepreneur-pitchbook-presentation
  • Sample pitch
  • A paragraph that tells a story
  • Weave 1. Three words 2. A simple sentence 3. A paragraph that tells a story
  • To be a great champion, you must believe you are the best. If you're not, pretend you are.
 Muhammad Ali
  • Lance Weatherby Startup Catalyst lance@atdc.org slideshare.net/lanceweatherby