Air Jordan

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Air Jordan

  1. 1. Present BY Zhenyu DAI
  2. 2. Air Jordan since 1985 The wellknown series of Nike
  3. 3. Target Audience The main audience and the target o f this brand are between 1525 years old customer. Big fan of basketball. Know Michael Jordan
  4. 4. Big Idea Make more connection between products and Michael Jordan. Change slogan: Don’t just watch Jordan, become one of Jordan.
  5. 5. Social Media
  6. 6. Activities Force people to follow ( Mobile App and Social Media) Lottery gift Jordan Training Camp Chance for new product test wear Local NBA team support
  7. 7. Budget 1.5 million 40% for Facebook& Twitter 10% for Mobile Apps 10% Video ads 20% for Michael Jordan & other great star Rest of them for Micro-Film
  8. 8. Summary Totally changed strategies ( from technique support to star effect) Make this theme/topic hot. Myriads activities on the social network to attract more people Activity in real life ( training camp) This is a story about a hot topic leads to a a hot brand.
  9. 9. ADV 420 Thank you I have learned a lot from this class. And I never thought that there is a class would like to tell you how to make more fans on your Twitter. This class is fantastic. Thanks for everything.

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