Force people to follow ( Mobile App and Social Media)
Jordan Training Camp
Chance for new product test wear
Local NBA team support
40% for Facebook& Twitter
10% for Mobile Apps
10% Video ads
20% for Michael Jordan & other great star
Rest of them for Micro-Film
Totally changed strategies ( from technique support to star
Make this theme/topic hot.
Myriads activities on the social network to attract more
Activity in real life ( training camp)
This is a story about a hot topic leads to a
a hot brand.
I have learned a lot from this class.
And I never thought that there is a class would like to tell you
how to make more fans on your Twitter.
This class is fantastic.
Thanks for everything.
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