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Present BY
Zhenyu DAI
Air Jordan

since
1985
The wellknown series of
Nike
Target Audience
The main audience and the target o
f this brand are between 1525 years old customer.
Big fan of basketball...
Big Idea
Make more
connection
between
products and
Michael Jordan.
Change slogan:
Don’t just watch
Jordan, become
one of J...
Social Media
Activities
Force people to follow ( Mobile App and Social Media)
Lottery gift
Jordan Training Camp
Chance for new product ...
Budget
1.5 million
40% for Facebook& Twitter
10% for Mobile Apps
10% Video ads

20% for Michael Jordan & other great star
...
Summary
Totally changed strategies ( from technique support to star
effect)
Make this theme/topic hot.
Myriads activities ...
ADV 420
Thank you
I have learned a lot from this class.
And I never thought that there is a class would like to tell you
h...
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Air Jordan

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Transcript of "Air Jordan"

  1. 1. Present BY Zhenyu DAI
  2. 2. Air Jordan since 1985 The wellknown series of Nike
  3. 3. Target Audience The main audience and the target o f this brand are between 1525 years old customer. Big fan of basketball. Know Michael Jordan
  4. 4. Big Idea Make more connection between products and Michael Jordan. Change slogan: Don’t just watch Jordan, become one of Jordan.
  5. 5. Social Media
  6. 6. Activities Force people to follow ( Mobile App and Social Media) Lottery gift Jordan Training Camp Chance for new product test wear Local NBA team support
  7. 7. Budget 1.5 million 40% for Facebook& Twitter 10% for Mobile Apps 10% Video ads 20% for Michael Jordan & other great star Rest of them for Micro-Film
  8. 8. Summary Totally changed strategies ( from technique support to star effect) Make this theme/topic hot. Myriads activities on the social network to attract more people Activity in real life ( training camp) This is a story about a hot topic leads to a a hot brand.
  9. 9. ADV 420 Thank you I have learned a lot from this class. And I never thought that there is a class would like to tell you how to make more fans on your Twitter. This class is fantastic. Thanks for everything.
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