Social Media
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Social Media

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Last minute presentation at OneAmerica staff retreat. What is social media from a VERY high level. 101 level.

Last minute presentation at OneAmerica staff retreat. What is social media from a VERY high level. 101 level.

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Social Media Social Media Presentation Transcript

  • Social Media What is it and why do we care?   Lance Leasure
  • What is Social Media?
      • Blogs?
    •  
      • Facebook?
    •  
      • Twitter?
    •  
      • YouTube?
  • It's huge... Source: Brian Solis of FutureWorks
  • Social Media is...
    • ...the democratization of the flow of information.
    •  
    •  
  • Media has been...
  • Media is becomming...
  • What's on your shirt?
  • No labels required.
  • Social Media is Changing Non-Profits
      • Deepening relationships and Engagement
        • March of Dimes-- Share Your Story
      • Individuals & small groups are self-organizing around non-profit causes
        • DonorsChoose.org-- Birthday Give Back
      • Facilitating collaboration and crowdsourcing
        • We Are Media-- Social Media Starter Kit for Non-Profits
      • Social change behind the firewall
        •   American Red Cross--Listening...
    Source: Beth Kanter of Beth's Blog
  • Just the beginning, but not going away!
    • According to the Nonprofit Social Network Survey report released by NTEN, Common Knowledge, and ThePort:
    •  
      • 74% NP respondents maintain a Facebook presence
      • Avg. 5,391 members
      • 93.9% report using Twitter
      • 80% dedicate 1/4 of one FTE to social efforts
      • 39.9% have raised money via social fundraising
  • Thank you!
    • Questions? Want to share?
    •  
    • [email_address]