Social recruiting presentation for SWHRMA

Social Recruiting: Is it right for your business?
Lance Haun, Community Director, ERE Media

What we’ll cover
Strategizing your recruiting process: does social recruiting fit in?
What tools are available if you choose to explore social recruiting?
What are some companies that are using social recruiting tools?

Social Recruiting: What’s your strategy?
Social recruiting accentuates your current recruiting process
Not a replacement for strategy
Considerations

Are your employees online?Are potential employees online?

Do you have an online presence?Do you want an online presence?

Are you committed to devote time and energy to developing an effective strategy?

What can social recruiting help achieve?
Diversity recruiting goals
Attracting young to middle aged professionals
Certain affinity industries (tech, marketing, media)

What can’t social recruiting help with?
Older, near retirement professionals
Many blue collar industries
Getting the widest swath of candidates available

Other considerations
Company culture
Management expectations
Employee awareness

Tools, tools, toolsHow do you reach people on social media?

Big 3: LinkedIn
Professional network
Best technique: starting a group
Attracting people: ask employees to share group

Big 3: Facebook
Personal network (very large)
Best technique: Facebook page
Attracting people: Facebook advertising, word of mouth

Big 3: Twitter
Personal network (very large)
Best technique: Twitter account
Attracting people: Following influencers and local people

Learning Commitment
LinkedIn: Learning how to manage, moderate groups; creating interesting content
Facebook: Managing page content and interactions
Twitter: Learning how Twitter works, searching and posting interesting content/jobs

Time commitment
30-60 minutes per day
Spend 10-20 minutes on each network
Replying to comments, creating content, reaching out to or attracting new members

Tracking Results
ATS automation (ask your provider)
Ask in application
Ask interviewees
Ask your social network

Companies using social recruiting

Microsoft
Example: LinkedIn groups
What are they doing differently?
Mass segmentation
Affinity groups

Microsoft Results
Hires from sources usually unable to penetrate
Diversity hires (African American game developers, Military veterans)
A positive ROI and cost-per-hire less than average

UPS
Example: Facebook page and Twitter account
No social presence before 2009
Target demographic: 18-35 year olds
Committed to one year

UPS Results
4,000+ clicks through to jobs
19 hires made
Cost-per-hire approximately $750
Evaluating 2010 results with changes

Takeaways
Social recruiting must align with overall strategy
Pick your tools carefully
Measure results
You are building momentum

Questions?
My contact info:
Lance Haun
lance@ere.net
(360) 356-1760
http://twitter.com/thelance

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Social recruiting presentation for SWHRMA

by Lance Haun on Sep 29, 2010

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Social recruiting presentation for SWHRMA — Presentation Transcript