Social Media and HR

More from the Frontlines on Social Networking!
Presented by: Lance Haun
Community Director, ERE Media

Before you take notes
This information will be available online as well as some of the other resources I mention at:
http://rehaul.com/about/resources

What You’ll Learn
An intro to social networking
The tools that are available
Potential positives/problems
Social networking policies
How you can get engaged in the process

Who am I?
Community Director for ERE
Former HR Professional
Blogger at Rehaul.com
Started and sold a social network for HR professionals (HRM Today)
Speaker and writer about using social networking in HR

What Is Social Networking?
Web based
End user driven
Free (or nearly free) tools
Open access to all
Transparency over privacy
Widespread adoption
Defined by change
Crowdsourcing

Social Networking is Global

Tools Being Used Today

Actually, it is more like this

Older Tools
Newsgroups
Guestbooks
Forums
E-mail discussion listservices
Chat rooms
Intranet

Blogs
Major platforms: Wordpress, Typepad and Blogger
Long form entries with news and opinion
Popular HR blogs include:
HR Capitalist
Punk Rock HR
HR Bartender
Fistful of Talent

YouTube
Video hosting and search
Second largest search engine
24 hours worth of video is uploaded every minute
Over 95% of content uploaded is user generated (not uploaded by a media company)

Facebook
400+ million people on Facebook
Half of users login at least once a day
Second most popular site on the internet
70% of users from outside of US
Site was translated into 70 languages with the help of 300,000 volunteers

Twitter
75 million active users
12th most popular site on the internet
Powerful search functionality
Media companies using it to break news (instantaneous news)
Other companies using it to track trends, reputations or customer comments

LinkedIn
65 million members
Half outside of the US
Business networking and groups
Considered the new Rolodex or Resume
Median age is older than most social networking sites

Wikipedia
Online, user created encyclopedia
Three million English language topics
Content is edited via a fluid group of Wikipedia enthusiasts
The wiki system is being used for collaboration in organization

Niche Social Sites
Subject matter specific
Tend to be small, intimate
Driven by several leaders
Examples: Lawyrs, AerHub, and MechanicsHub

Some Hype, Some Facts
Social networking is a popular topic (especially in business)
Popular topics tend to get overhyped
Doubters doubt, Kool-aid drinkers drink
What’s reality, what’s fiction?

Hype
Social networking is the solution for everything!!!
Thousands of people are getting fired or disqualified from jobs due to it
Building strategy around social networking is a proven winner
[Insert social network name] is the greatest thing ever

Facts
Social networking can go hand in hand with your general business strategy
Your employees can use social networking reasonably
If done correctly, companies are having success using social networking for recruiting and branding
Companies lack control of most content being generated

Personal Experience
Blogging at least twice a week for four years
3 of last 4 companies had internal chat
Facebook/Twitter used to contact people instead of e-mail
One company had a social networking policy

Want A Policy?
Rules of thumb:
“Don’t be stupid”
Would you say it in person?
Would you tell your boss what you did?
Social media policy examples
Intel
IBM
Kodak

Engaging in Social Media
Curiosity
Discovery
Reading
Sharing
Commenting
Critiquing
Creating
Networking

Discover: LinkedIn
Join (if you haven’t already)
Create a profile
Connect with past business connections
Ask questions
Join groups

Discover: Facebook
Join (if you haven’t already)
Explore career related pages
Join interesting groups
Use Facebook search
Interact with other users on Facebook pages and groups

Discover: Twitter
No need to make an account to start!
Search common terms
Use a hashtag (#) to do a search
Try #shrm #hr or #tacoma
You can try unique names without a hashtag (ex. Boeing)
Sign up and follow other HR folks

Discover: Niche Networks
Search Google for industry social networks
“HR social network” or “aerospace social network”
Most allow open access but some may require membership
Interact in a more intimate setting

Advice from readers
Helen – Follow your audience, don’t just go to popular sites
Janet – People need to remember who signs their check
Benjamin – Understand how your employees are using social media
Lisa – Networking with colleagues is a huge benefit
Ben – Just read and watch to start

Next Steps?
Reading regularly
Sharing with peers and co-workers
Commenting and critiquing
Creating and engaging an audience
Networking online and in person

Questions?

Contacting Me:
360-356-1760
lance@rehaul.com
rehaul.com
ere.net
linkedin.com/in/lancehaun
twitter.com/thelance
facebook.com/lancehaun

Social Media and HR

by Lance Haun on Sep 29, 2010

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Social Media and HR — Presentation Transcript

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