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Social Media and HR


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  • Welcome, introduction
  • Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
  • Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
  • What is a community director?How long been blogging?
  • Five Keys To Winning At Social Networking:Strong communication skills, Consistent usage, Transparency, Networking, Personal integrity
  • As you’ll see as I introduce you to various networks, social networking is as worldwide as it gets
  • These are some of the more recognizable names
  • But there are a lot more tools
  • These tools still work, still are social but have been around for over a decade
  • Blogs are among some of the older tools but is widely adapted and not platform specific
  • HR capitalist is one of the best known blogs
  • Have you used YouTube before? Probably don’t think of it as social network but over 95% of the content is user generated. You can follow other users and comment on videos.
  • Career videos bring up almost 14,000 different entries, many of those generated by companies
  • You might notice this whole theme is based off of it. Facebook is the most popular social network in the world.
  • If you haven’t been to Facebook before, here is a preview
  • Twitter is a new kid on the block with some powerful search functionality
  • How many are on LinkedIn? At the ERE Expo, not a single recruiter was not on LinkedIn
  • Here’s a typical view from my LinkedIn profile
  • Wikipedia is one of the largest social media projects in the world. Millions of participants in all languages putting together a comprehensive guide
  • Human Resources entry on Wikipedia
  • These can actually have the most value
  • Institute for Corporate productivity bought HRM Today
  • I don’t hype things up but there are some things you need to know about social networking
  • Social networking is the solution for everything. Thousands of hours are being wasted on social media sites!!!
  • There are several steps to social media engagement (and you can stop at any time)
  • The ERE LinkedIn group
  • Here is our ERE fan page
  • Show if you are running long on time
  • Here are search results for #shrmhashtag
  • Reach out to smaller niche networks
  • While ERE has over 50k members, that’s nothing compared to the millions general networks. And most of our members are focused on recruiting.
  • Transcript

    • 1. More from the Frontlines on Social Networking!
      Presented by: Lance Haun
      Community Director, ERE Media
    • 2. Before you take notes
      This information will be available online as well as some of the other resources I mention at:
    • 3. What You’ll Learn
      An intro to social networking
      The tools that are available
      Potential positives/problems
      Social networking policies
      How you can get engaged in the process
    • 4. Who am I?
      Community Director for ERE
      Former HR Professional
      Blogger at
      Started and sold a social network for HR professionals (HRM Today)
      Speaker and writer about using social networking in HR
    • 5. What Is Social Networking?
      Web based
      End user driven
      Free (or nearly free) tools
      Open access to all
      Transparency over privacy
      Widespread adoption
      Defined by change
    • 6. Social Networking is Global
    • 7. Tools Being Used Today
    • 8. Actually, it is more like this
    • 9. Older Tools
      E-mail discussion listservices
      Chat rooms
    • 10. Blogs
      Major platforms: Wordpress, Typepad and Blogger
      Long form entries with news and opinion
      Popular HR blogs include:
      HR Capitalist
      Punk Rock HR
      HR Bartender
      Fistful of Talent
    • 11.
    • 12. YouTube
      Video hosting and search
      Second largest search engine
      24 hours worth of video is uploaded every minute
      Over 95% of content uploaded is user generated (not uploaded by a media company)
    • 13.
    • 14. Facebook
      400+ million people on Facebook
      Half of users login at least once a day
      Second most popular site on the internet
      70% of users from outside of US
      Site was translated into 70 languages with the help of 300,000 volunteers
    • 15.
    • 16. Twitter
      75 million active users
      12th most popular site on the internet
      Powerful search functionality
      Media companies using it to break news (instantaneous news)
      Other companies using it to track trends, reputations or customer comments
    • 17.
    • 18. LinkedIn
      65 million members
      Half outside of the US
      Business networking and groups
      Considered the new Rolodex or Resume
      Median age is older than most social networking sites
    • 19.
    • 20. Wikipedia
      Online, user created encyclopedia
      Three million English language topics
      Content is edited via a fluid group of Wikipedia enthusiasts
      The wiki system is being used for collaboration in organization
    • 21.
    • 22. Niche Social Sites
      Subject matter specific
      Tend to be small, intimate
      Driven by several leaders
      Examples: Lawyrs, AerHub, and MechanicsHub
    • 23.
    • 24. Some Hype, Some Facts
      Social networking is a popular topic (especially in business)
      Popular topics tend to get overhyped
      Doubters doubt, Kool-aid drinkers drink
      What’s reality, what’s fiction?
    • 25. Hype
      Social networking is the solution for everything!!!
      Thousands of people are getting fired or disqualified from jobs due to it
      Building strategy around social networking is a proven winner
      [Insert social network name] is the greatest thing ever
    • 26. Facts
      Social networking can go hand in hand with your general business strategy
      Your employees can use social networking reasonably
      If done correctly, companies are having success using social networking for recruiting and branding
      Companies lack control of most content being generated
    • 27. Personal Experience
      Blogging at least twice a week for four years
      3 of last 4 companies had internal chat
      Facebook/Twitter used to contact people instead of e-mail
      One company had a social networking policy
    • 28. Want A Policy?
      Rules of thumb:
      “Don’t be stupid”
      Would you say it in person?
      Would you tell your boss what you did?
      Social media policy examples
    • 29. Engaging in Social Media
    • 30. Discover: LinkedIn
      Join (if you haven’t already)
      Create a profile
      Connect with past business connections
      Ask questions
      Join groups
    • 31.
    • 32. Discover: Facebook
      Join (if you haven’t already)
      Explore career related pages
      Join interesting groups
      Use Facebook search
      Interact with other users on Facebook pages and groups
    • 33.
    • 34. Discover: Twitter
      No need to make an account to start!
      Search common terms
      Use a hashtag (#) to do a search
      Try #shrm #hr or #tacoma
      You can try unique names without a hashtag (ex. Boeing)
      Sign up and follow other HR folks
    • 35.
    • 36. Discover: Niche Networks
      Search Google for industry social networks
      “HR social network” or “aerospace social network”
      Most allow open access but some may require membership
      Interact in a more intimate setting
    • 37.
    • 38. Advice from readers
      Helen – Follow your audience, don’t just go to popular sites
      Janet – People need to remember who signs their check
      Benjamin – Understand how your employees are using social media
      Lisa – Networking with colleagues is a huge benefit
      Ben – Just read and watch to start
    • 39. Next Steps?
      Reading regularly
      Sharing with peers and co-workers
      Commenting and critiquing
      Creating and engaging an audience
      Networking online and in person
    • 40. Questions?
    • 41. Contacting Me: