Blogging for your <br />company or career<br />Lance Haun, Community Director, ERE Media <br />
Write down this URL:http://rehaul.com/about/resourcesThis will have a copy of this presentation plus videos and other reso...
Also, feel free to:Speak up, ask questions and generally cause trouble<br />
Former HR pro<br />(Seven years)<br />Current blogger<br />(Rehaul.com)<br />Community director<br />(ERE Media)<br />Writ...
What is blogging?<br />
Why is blogging popular?<br />
Maybe you shouldn’t blog<br />
Maybe you should blog<br />
What’s your goal?<br />
Only nerds blog?<br />
Here are a couple questions to ask:<br />
Who am I blogging for? Myself? My company?<br />Do I have a message I want to share?<br />Is there an audience?<br />How l...
Blogging for “The Man”<br />
Serious Considerations<br />
Is your company prepared?<br />
Do you have an enticing offering?<br />
Are you ready to be the brand?<br />
Work with other departments<br />
Blogging for yourself<br />
Career Level (Early, Mid, Late, Transitioning)<br />
Time commitment<br />
Company support<br />
What’s your message?<br />
Advantages: Fame and Fortune<br />
Disadvantages: No life?<br />
Have a plan and commitment<br />
How do I get started?<br />
Try it out: Wordpress<br />
Try it out: Blogger<br />
The Next Level: Self-Hosted<br />
Company? IT can help (maybe)<br />
Getting serious? Take it up a notch<br />
Subscription: RSS and E-mail<br />
Twitter, Facebook, and Other Bloggers<br />
Traditional Marketing<br />
What do you write about?<br />
Write about your company<br />
Culture Conversation<br />
Don’t make it boring! (Most are)<br />
If you are blogging for yourself…<br />
Show expertise<br />
Share the love<br />
Monitor and measure<br />
Where can you go?<br />
Promote your company<br />
Promote yourself<br />
Raise awareness about your company<br />
Raise awareness of you<br />
Magnify your impact<br />
Ultimately: Do your job better<br />
Contact info<br />lance@ere.net<br />(360) 356-1760<br />Read me at TLNT.com or Rehaul.com<br />
Image credits<br />http://www.flickr.com/photos/37996644096@N01/5279903/<br />http://www.flickr.com/photos/60648084@N00/24...
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Blogging 101 For Your Company or Career

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Blogging 101 For Your Company or Career

  1. 1. Blogging for your <br />company or career<br />Lance Haun, Community Director, ERE Media <br />
  2. 2. Write down this URL:http://rehaul.com/about/resourcesThis will have a copy of this presentation plus videos and other resources to help<br />
  3. 3. Also, feel free to:Speak up, ask questions and generally cause trouble<br />
  4. 4. Former HR pro<br />(Seven years)<br />Current blogger<br />(Rehaul.com)<br />Community director<br />(ERE Media)<br />Writer for TLNT.com<br />(New HR pub)<br />Northwest native<br />(Go Cougs)<br />
  5. 5. What is blogging?<br />
  6. 6. Why is blogging popular?<br />
  7. 7. Maybe you shouldn’t blog<br />
  8. 8. Maybe you should blog<br />
  9. 9. What’s your goal?<br />
  10. 10. Only nerds blog?<br />
  11. 11. Here are a couple questions to ask:<br />
  12. 12. Who am I blogging for? Myself? My company?<br />Do I have a message I want to share?<br />Is there an audience?<br />How long will I commit for?<br />
  13. 13. Blogging for “The Man”<br />
  14. 14. Serious Considerations<br />
  15. 15. Is your company prepared?<br />
  16. 16. Do you have an enticing offering?<br />
  17. 17. Are you ready to be the brand?<br />
  18. 18. Work with other departments<br />
  19. 19. Blogging for yourself<br />
  20. 20. Career Level (Early, Mid, Late, Transitioning)<br />
  21. 21. Time commitment<br />
  22. 22. Company support<br />
  23. 23. What’s your message?<br />
  24. 24. Advantages: Fame and Fortune<br />
  25. 25. Disadvantages: No life?<br />
  26. 26. Have a plan and commitment<br />
  27. 27. How do I get started?<br />
  28. 28. Try it out: Wordpress<br />
  29. 29. Try it out: Blogger<br />
  30. 30. The Next Level: Self-Hosted<br />
  31. 31. Company? IT can help (maybe)<br />
  32. 32. Getting serious? Take it up a notch<br />
  33. 33. Subscription: RSS and E-mail<br />
  34. 34. Twitter, Facebook, and Other Bloggers<br />
  35. 35. Traditional Marketing<br />
  36. 36. What do you write about?<br />
  37. 37. Write about your company<br />
  38. 38. Culture Conversation<br />
  39. 39. Don’t make it boring! (Most are)<br />
  40. 40. If you are blogging for yourself…<br />
  41. 41. Show expertise<br />
  42. 42. Share the love<br />
  43. 43. Monitor and measure<br />
  44. 44. Where can you go?<br />
  45. 45. Promote your company<br />
  46. 46. Promote yourself<br />
  47. 47. Raise awareness about your company<br />
  48. 48. Raise awareness of you<br />
  49. 49. Magnify your impact<br />
  50. 50. Ultimately: Do your job better<br />
  51. 51. Contact info<br />lance@ere.net<br />(360) 356-1760<br />Read me at TLNT.com or Rehaul.com<br />
  52. 52. Image credits<br />http://www.flickr.com/photos/37996644096@N01/5279903/<br />http://www.flickr.com/photos/60648084@N00/2462966749/<br />http://www.flickr.com/photos/11154980@N04/1322023178/<br />http://www.flickr.com/photos/doug88888/3843456676/<br />http://www.flickr.com/photos/11186622@N00/195201007/<br />http://www.flickr.com/photos/15065449@N00/4806231949/<br />http://www.flickr.com/photos/15340425@N03/4683365102/<br />http://www.flickr.com/photos/68634595@N00/163450213/<br />http://www.flickr.com/photos/7578081@N07/2293376525/<br />http://www.flickr.com/photos/95459528@N00/7340412/<br />http://www.flickr.com/photos/10944535@N08/2230236391/<br />http://www.flickr.com/photos/93777901@N00/3147981711/<br />http://www.flickr.com/photos/27590002@N04/4660452869/<br />http://www.flickr.com/photos/64937321@N00/2719683566/<br />http://www.flickr.com/photos/95492938@N00/4885054202/<br />http://www.flickr.com/photos/11186622@N00/188634413/<br />http://www.flickr.com/photos/49502967468@N01/1030811077/<br />http://www.flickr.com/photos/11599314@N00/688731764/<br />http://www.flickr.com/photos/34342620@N06/3294528691/<br />http://www.flickr.com/photos/8085704@N05/3650939560/<br />http://www.flickr.com/photos/70321513@N00/95757299/<br />http://www.flickr.com/photos/33472412@N00/1696964330/<br />http://www.flickr.com/photos/40658682@N05/3906993804/<br />http://www.flickr.com/photos/11678844@N07/2986187518/<br />http://www.flickr.com/photos/31442459@N00/503600331/<br />http://www.flickr.com/photos/23536307@N04/2247031208/<br />http://www.flickr.com/photos/91252560@N00/3330514912/<br />http://www.flickr.com/photos/96447062@N00/368463359/<br />http://www.flickr.com/photos/30139965@N05/4734788670/<br />http://www.flickr.com/photos/99202874@N00/1203630018/<br />http://www.flickr.com/photos/91314889@N00/3723699858/<br />http://www.flickr.com/photos/18548283@N00/3967221407/<br />http://www.flickr.com/photos/14665421@N00/118616905/<br />http://www.flickr.com/photos/84988327@N00/145208079/<br />http://www.flickr.com/photos/12426416@N00/2903022381/<br />http://www.flickr.com/photos/35237092540@N01/3380860520/<br />http://www.flickr.com/photos/92694860@N00/4164759025/<br />http://www.flickr.com/photos/69096186@N00/20857165/<br />http://www.flickr.com/photos/50457550@N00/6898950/<br />http://www.flickr.com/photos/34067077@N00/4426272758/<br />http://www.flickr.com/photos/47505221@N00/20530112/<br />http://www.flickr.com/photos/31411679@N08/3824477080/<br />http://www.flickr.com/photos/34418479@N06/3832480706/<br />http://www.flickr.com/photos/63195643@N00/4184705426/<br />http://www.flickr.com/photos/12484557@N02/2723280096/<br />http://www.flickr.com/photos/74128681@N00/529028040/<br />

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