Blogging 101 For Your Company or Career

Blogging for your
company or career
Lance Haun, Community Director, ERE Media

Write down this URL:http://rehaul.com/about/resourcesThis will have a copy of this presentation plus videos and other resources to help

Also, feel free to:Speak up, ask questions and generally cause trouble

Former HR pro
(Seven years)
Current blogger
(Rehaul.com)
Community director
(ERE Media)
Writer for TLNT.com
(New HR pub)
Northwest native
(Go Cougs)

What is blogging?

Why is blogging popular?

Maybe you shouldn’t blog

Maybe you should blog

What’s your goal?

Only nerds blog?

Here are a couple questions to ask:

Who am I blogging for? Myself? My company?
Do I have a message I want to share?
Is there an audience?
How long will I commit for?

Blogging for “The Man”

Serious Considerations

Is your company prepared?

Do you have an enticing offering?

Are you ready to be the brand?

Work with other departments

Blogging for yourself

Career Level (Early, Mid, Late, Transitioning)

Time commitment

Company support

What’s your message?

Advantages: Fame and Fortune

Disadvantages: No life?

Have a plan and commitment

How do I get started?

Try it out: Wordpress

Try it out: Blogger

The Next Level: Self-Hosted

Company? IT can help (maybe)

Getting serious? Take it up a notch

Subscription: RSS and E-mail

Twitter, Facebook, and Other Bloggers

Traditional Marketing

What do you write about?

Write about your company

Culture Conversation

Don’t make it boring! (Most are)

If you are blogging for yourself…

Show expertise

Share the love

Monitor and measure

Where can you go?

Promote your company

Promote yourself

Raise awareness about your company

Raise awareness of you

Magnify your impact

Ultimately: Do your job better

Contact info
lance@ere.net
(360) 356-1760
Read me at TLNT.com or Rehaul.com

Image credits
http://www.flickr.com/photos/37996644096@N01/5279903/
http://www.flickr.com/photos/doug88888/3843456676/

Blogging 101 For Your Company or Career

by Lance Haun

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