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  • 1. Social Wizard Improving reach & engaging with your consumers Constandina Milios Online Marketing Manager Visit England
  • 2. Agenda •  What is the Social Wizard? •  How does it work? •  Benefits of using the wizard •  Getting started •  Final thoughts •  Q&A
  • 3. But first some stats… •  Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration •  UK internet users: March 09 •  social networks: 9.8% •  online retail: 8.6% March 08 •  social networks: 8.2% •  online retail: 9.7% Source:Hitwise •  There are 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
  • 4. What is the Social Wizard? One stop shop to spreading the word
  • 5. How does it work?
  • 6. Promoted on enjoyEngland.com
  • 7. Benefits for business tourism •  Increases reach •  Deepens customer engagement •  Improves search ranking •  Listen to customers •  Free marketing opportunity •  Easy step by step guide
  • 8. Benefits for business tourism
  • 9. Benefits for the consumer •  Increases the amount of places they can find information about England •  Makes places feel more real •  More likely to trust a place •  More people are now looking at images and videos as part of their research
  • 10. “Peer opinions are highly valued - 82%” Source: Forrester Research Inc. 2006
  • 11. Getting started 1. Start uploading your content: www.EEWizard.co.uk 2. Use the tag enjoyEngland
  • 12. Final thoughts •  Increases reach •  Improves customer engagement •  Content quality •  Free and easy to use •  Start uploading www.eeWizard.co.uk
  • 13. Thank you Constandina.Milios@visitEngland.org
  • 14. How does it work? • Venues will go to the site and walk through a series of steps • Each step facilitates them to set up a social media profile in a specific network • Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
  • 15. How does it work? • In step, users are invited to upload some content – pictures, information, video etc • Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally) • Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded