Social Wizard
                Improving reach &
           engaging with your consumers




Constandina Milios
Online Mark...
Agenda
•  What is the Social Wizard?

•  How does it work?

•  Benefits of using the wizard

•  Getting started

•  Final ...
But first some stats…
•  Susan Boyle had over a 100m hits on You Tube, more
  than 5 times those who watched Obama's inaug...
What is the Social Wizard?

    One stop shop to spreading the word
How does it work?
Promoted on enjoyEngland.com
Benefits for business tourism

•  Increases reach

•  Deepens customer engagement

•  Improves search ranking

•  Listen t...
Benefits for business tourism
Benefits for the consumer
•  Increases the amount of
 places they can find
 information about England

•  Makes places fee...
“Peer opinions are highly valued -
                    82%”

Source: Forrester Research Inc. 2006
Getting started


1. Start uploading your content:

             www.EEWizard.co.uk

2. Use the tag

                    e...
Final thoughts

•  Increases reach

•  Improves customer engagement

•  Content quality

•  Free and easy to use

•  Start...
Thank you

Constandina.Milios@visitEngland.org
How does it work?
• Venues will go to the site
and walk through a series
of steps

• Each step facilitates them
to set up ...
How does it work?
• In step, users are invited to
 upload some content –
 pictures, information, video
 etc

• Each piece ...
Visit England Social Wizard
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Visit England Social Wizard

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Don't Panic Guide to Social Media Conference
Social Media Wizard
Constandina Milios

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Visit England Social Wizard

  1. 1. Social Wizard Improving reach & engaging with your consumers Constandina Milios Online Marketing Manager Visit England
  2. 2. Agenda •  What is the Social Wizard? •  How does it work? •  Benefits of using the wizard •  Getting started •  Final thoughts •  Q&A
  3. 3. But first some stats… •  Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration •  UK internet users: March 09 •  social networks: 9.8% •  online retail: 8.6% March 08 •  social networks: 8.2% •  online retail: 9.7% Source:Hitwise •  There are 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
  4. 4. What is the Social Wizard? One stop shop to spreading the word
  5. 5. How does it work?
  6. 6. Promoted on enjoyEngland.com
  7. 7. Benefits for business tourism •  Increases reach •  Deepens customer engagement •  Improves search ranking •  Listen to customers •  Free marketing opportunity •  Easy step by step guide
  8. 8. Benefits for business tourism
  9. 9. Benefits for the consumer •  Increases the amount of places they can find information about England •  Makes places feel more real •  More likely to trust a place •  More people are now looking at images and videos as part of their research
  10. 10. “Peer opinions are highly valued - 82%” Source: Forrester Research Inc. 2006
  11. 11. Getting started 1. Start uploading your content: www.EEWizard.co.uk 2. Use the tag enjoyEngland
  12. 12. Final thoughts •  Increases reach •  Improves customer engagement •  Content quality •  Free and easy to use •  Start uploading www.eeWizard.co.uk
  13. 13. Thank you Constandina.Milios@visitEngland.org
  14. 14. How does it work? • Venues will go to the site and walk through a series of steps • Each step facilitates them to set up a social media profile in a specific network • Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
  15. 15. How does it work? • In step, users are invited to upload some content – pictures, information, video etc • Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally) • Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded
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