Your SlideShare is downloading. ×
Visit England Social Wizard
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Visit England Social Wizard


Published on

Don't Panic Guide to Social Media Conference …

Don't Panic Guide to Social Media Conference
Social Media Wizard
Constandina Milios

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Social Wizard Improving reach & engaging with your consumers Constandina Milios Online Marketing Manager Visit England
  • 2. Agenda •  What is the Social Wizard? •  How does it work? •  Benefits of using the wizard •  Getting started •  Final thoughts •  Q&A
  • 3. But first some stats… •  Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration •  UK internet users: March 09 •  social networks: 9.8% •  online retail: 8.6% March 08 •  social networks: 8.2% •  online retail: 9.7% Source:Hitwise •  There are 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
  • 4. What is the Social Wizard? One stop shop to spreading the word
  • 5. How does it work?
  • 6. Promoted on
  • 7. Benefits for business tourism •  Increases reach •  Deepens customer engagement •  Improves search ranking •  Listen to customers •  Free marketing opportunity •  Easy step by step guide
  • 8. Benefits for business tourism
  • 9. Benefits for the consumer •  Increases the amount of places they can find information about England •  Makes places feel more real •  More likely to trust a place •  More people are now looking at images and videos as part of their research
  • 10. “Peer opinions are highly valued - 82%” Source: Forrester Research Inc. 2006
  • 11. Getting started 1. Start uploading your content: 2. Use the tag enjoyEngland
  • 12. Final thoughts •  Increases reach •  Improves customer engagement •  Content quality •  Free and easy to use •  Start uploading
  • 13. Thank you
  • 14. How does it work? • Venues will go to the site and walk through a series of steps • Each step facilitates them to set up a social media profile in a specific network • Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
  • 15. How does it work? • In step, users are invited to upload some content – pictures, information, video etc • Each piece of content is grouped by common ‘tags’ and feeds into (this can be grouped regionally) • visitors will be able to see a rich tapestry of content that the venues have uploaded