Tourism Manager Report Highlights Key UK Tourism Trends
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What are the latest trends in inbound and domestic tourism? How is Britain perceived as a destination for a holiday by Britons and overseas residents? How is consumer (and tourist) behaviour evolving? What are the major upcoming challenges and opportunities for tourism businesses? These are some of the questions that this presentation will attempt to answer.
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Tourism Manager Report Highlights Key UK Tourism Trends
- 1. Tourism Trends David Edwards Tourism Trends Manager June 2008
- 3. Global picture – share of international arrivals in 2007 4 in 5 are intra-Europe trips 9 in 10 are intra-AP trips
- 4. UK’s global market share of international tourism 6 th most visited destination and earner from international tourism
- 5. Trends in inbound and outbound tourism 1991 – Gulf War 1994 – Channel Tunnel 1997 – Asia finance crisis 2001 – FMD and 9/11 2003 – Gulf War/SARS 2004 – EU expands
- 6. The UK’s International Tourism Balance of Payments
- 7. Contrasting trends in number of inbound visits 2000-07 +1.3 million from Spain +1.1 million from Poland +900,000 from Ireland +640,000 from Italy +630,000 from Germany -510,000 from USA -243,000 from Japan -79,000 from Israel -62,000 from Greece -43,000 from Hong Kong
- 8. Shorter length of stay drives down spend per visit 43% inbound visits are 1-3 nights Outbound length of stay down from13.3 to 10.0
- 9. Inbound visits to the UK by region of the world Forecast for 2008: Volume +2.0% Value +1.4%
- 10. Regional spread challenge: inbound shares
- 12. Leading to a shift in the ‘purpose mix’ of inbound trips 1979…2007
- 13. Relative contribution to growth in visits, 1993-2007 Short-haul mature 58% Holiday 16% Short-haul emerging 21% Business 32% Long-haul mature 13% VFR 42% Long-haul emerging 8% Study/other 10%
- 17. Regional spread challenge: domestic overnight shares In 1996 32% trips were to a large city, by 2007 it was 39% Seaside destinations accounted for 25% of trips in 1996 now just 21%
- 21. How Britons describe a holiday in Britain 53% choose negative adjective
- 29. To find out more… www.visitbritain.com/research