The 2011 Review - Lancashire and Blackpool Tourist Board

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  • 1. A snapshot of some of our achievements in 2011
  • 2. Visit Lancashire’s marketing activityprovided a net Gross Value Added of nearly £3.3millionand 133 Full Time Employment jobs
  • 3. PR coverage with a value of £3.5 millionReaching over 25million consumers
  • 4. For every £1 that LBTB and its partners invested in Visit Lancashire’s marketingactivities, £33 of additional income was generated from the visitor
  • 5. Over half a million enquiries serviced in 2011 by Lancashire Tourist Information Centres
  • 6. A record 165 businesses entered The Lancashire and Blackpool Tourism Awards 2011
  • 7. Over 2,000 delegates completed Welcome to Excellence customer service training programmes
  • 8. Welcome to Blackpool trained its 3,000th delegate
  • 9. Nearly 1,000,000 unique visitors on visitlancashire.com
  • 10. More than 10,000 followers on Twitter and Facebook
  • 11. More than 570,000emails sent to our visitors
  • 12. Biggest day online:Bonfire night with nearly 17,000 unique visitors
  • 13. Four rural Lancashire businessesgiven capital support to the value of £175K through the Tourism Connect project
  • 14. £1.7m worth of BusinessTourism enquires were sent to members of Lancashire and Blackpool Conference and Meetings
  • 15. We welcomed 59 newmembers to Lancashire and Blackpool Tourist Board
  • 16. Next year we look forward to another eventful year