The 2011 Review - Lancashire and Blackpool Tourist Board

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The 2011 Review - Lancashire and Blackpool Tourist Board

  1. 1. A snapshot of some of our achievements in 2011
  2. 2. Visit Lancashire’s marketing activityprovided a net Gross Value Added of nearly £3.3millionand 133 Full Time Employment jobs
  3. 3. PR coverage with a value of £3.5 millionReaching over 25million consumers
  4. 4. For every £1 that LBTB and its partners invested in Visit Lancashire’s marketingactivities, £33 of additional income was generated from the visitor
  5. 5. Over half a million enquiries serviced in 2011 by Lancashire Tourist Information Centres
  6. 6. A record 165 businesses entered The Lancashire and Blackpool Tourism Awards 2011
  7. 7. Over 2,000 delegates completed Welcome to Excellence customer service training programmes
  8. 8. Welcome to Blackpool trained its 3,000th delegate
  9. 9. Nearly 1,000,000 unique visitors on visitlancashire.com
  10. 10. More than 10,000 followers on Twitter and Facebook
  11. 11. More than 570,000emails sent to our visitors
  12. 12. Biggest day online:Bonfire night with nearly 17,000 unique visitors
  13. 13. Four rural Lancashire businessesgiven capital support to the value of £175K through the Tourism Connect project
  14. 14. £1.7m worth of BusinessTourism enquires were sent to members of Lancashire and Blackpool Conference and Meetings
  15. 15. We welcomed 59 newmembers to Lancashire and Blackpool Tourist Board
  16. 16. Next year we look forward to another eventful year

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