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Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
Sarah Lundy  - visitLancashire Twitter
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Sarah Lundy - visitLancashire Twitter

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Don't Panic Guide to Social Media Conference …

Don't Panic Guide to Social Media Conference
visitLancashire Twitter
Sarah Lundy

Published in: Travel, Technology, Education
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  • 1. Sarah Lundy  Lancashire and Blackpool Tourist Board  e marke7ng manager 
  • 2. When: February 2009  Objec7ve: the NOW decision  Driver: New audience and cheap! 
  • 3. Plan Plan Plan  Decide who we are talking to.  We talk to Jo in Manchester, 35 or  Steph in Bingley, 43. 
  • 4. Followers: 1,411  Following: not all our followers!   Tweets: 640  ‐ approx 2 per day 
  • 5. Managing our tweets:   Add links and track clicks   Do not over/under tweet   Stay focused and plan   Use free tools such as HootSuite   Test different types of Tweet 
  • 6. New marke7ng tool. New language.  “In her saucy ta.ooed sailor ou3it Onion (the miniature  bull‐terrier) will be the face of ....... h.p://ow.ly/orps”   “Light your ride... then ride the lights h.p:// ow.ly/lGmX”     
  • 7. Blackpool Twitrip   Twevent on TwiYer Lane  TwiYer only compe77on 
  • 8. We need to promote you!  Your good tweet  Is our re‐tweet  Becomes VisitEngland’s best tweet     
  • 9. Check out Okhams Razor who will be returning to Blackpool during  #showzam in February 2010 with this very show!! h.p://ow.ly/voPo  • RT @visitBlackpool Check out Okhams Razor who returns to  Blackpool during #showzam in February 2010 with this very show!!  h.p://ow.ly/voPo.. about 1 hour ago  • RT @VisitLancashire Check out Okhams Razor who will be returning  from web   to Blackpool during #showzam in Feb 2010 with this show!! h.p:// ow.ly/voPo  25 minutes ago from web   
  • 10. The Future is Teamwork   Respond  Communicate  Engage  visitlancashire.com  Listen  Twi.er.com/visitlancashire 
  • 11. Industry TwiYer    Engage   Comment   Act 

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