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Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
Regional Tourism Trends by Northwest Regional Development Agency
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Regional Tourism Trends by Northwest Regional Development Agency

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Interesting facts & figures on tourism in the Northwest and give advice on where to access a range of useful market intelligence.

Interesting facts & figures on tourism in the Northwest and give advice on where to access a range of useful market intelligence.

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  • Transcript

    • 1. Regional Tourism Trends Phil Reddy, Head of Tourism Strategy, Northwest Development Agency
    • 2. Tourism in England’s Northwest Facts & Figures
    • 3. Key Questions <ul><li>How much is tourism worth to the Northwest economy? </li></ul><ul><li>How many visitors come to stay overnight/for a day trip? </li></ul><ul><li>Is the trend one of growth, stability or decline? </li></ul><ul><li>How does the Northwest compare with other regions? </li></ul><ul><li>How many bed spaces are there across the region? </li></ul>
    • 4. Key Questions <ul><li>Where do visitors come from? </li></ul><ul><li>What do they come for? </li></ul><ul><li>How much do they spend? </li></ul><ul><li>What are the top destinations in the Northwest for day visits, holidays, and business visits? </li></ul><ul><li>What else are we investigating? </li></ul><ul><li>Where can these facts & figures be found? </li></ul>
    • 5. Tourism Volume & Value <ul><li>£11.4 billion generated by visitors to England’s Northwest in 2006 </li></ul><ul><li>Approximately 190,000 full time equivalent jobs </li></ul><ul><li>30 million overnight visitors </li></ul><ul><li>Over 200 million day visitors </li></ul>
    • 6. Revenue by Tourist Category
    • 7. Tourism Revenue by Sub-Region
    • 8. Tourism Revenue by Sub-Region, Overnight Visitors
    • 9. Tourism Revenue by Sub-Region, Day Visitors
    • 10. Tourism Revenue, 2002 to 2006
    • 11. Tourism Revenue, 2002 to 2006, by Sub-Region
    • 12. Share of Domestic Overnight Tourist Trips <ul><li>In 2006, the Northwest was the third most visited region in England, receiving 13% of all trips to destinations in the England </li></ul>South West 20% South East 17% Northwest 13% London 11% East of England 10% Yorkshire 10% West Midlands 8% East Midlands 8% North East 3%
    • 13. Share of Inbound Tourism Trips <ul><li>In 2006, the Northwest attracted 8% of all inbound visitors to England </li></ul>London 50% South East 14% North West 8% South West 7% East of England 7% West Midlands 5% Yorkshire 4% East Midlands 3% North East 2%
    • 14. Northwest Serviced Accommodation Bed Spaces <ul><li>44% of the region’s serviced accommodation bed spaces are located within Lancashire & Blackpool </li></ul>
    • 15. Revenue Generated From Visitors Staying in Serviced Accommodation <ul><li>Tourism revenue generated from visitors staying in serviced accommodation in Lancashire & Blackpool amounts to 23% of the regional total </li></ul>
    • 16. Northwest Serviced Accommodation % Bed Spaces % Revenue Cheshire 10% 12% Cumbria 17% 15% G. Manchester 20% 41% Merseyside 9% 10% Lancashire 44% 23% Blackpool 33% 13%
    • 17. Inbound Visitors, 2006
    • 18. Domestic Overnight Visitors 8% 5% 29% 6% 11% 6% 7% 8% 7% 7% 6%
    • 19. Day Visitors 5% 6% 9% 7% 10% 14% 10% 61% 15% 15% 7%
    • 20. What Makes Day Visitors Come? Purpose Visits % Visiting friends/relatives 55,148k 28% General day out/explore 28,313k 14% Walking, cycling, water sports 26,727k 14% Visitor attraction 20,575k 11% A meal 16,355k 8% Night out 15,999k 8% Special shopping trip 12,246k 6% Watch a sports event 8,286k 4% Special event 4,600k 2% Cinema/ theatre/ concert etc 3,842k 2% Participate in sports 3,664k 2% Total 195,755k 100%
    • 21. When Do Day Visitors Come?
    • 22. How much do visitors spend? Domestic overnight visitors to the Northwest Inbound Visitors to the Northwest Average spend per trip £170 £365
    • 23. Average Spend per Person by Day Visitors Spend Special shopping trip £77.24 Night out £39.61 Attend special event £37.60 Watch sports event £34.50 General day out/explore £30.10 Visitor attraction £29.46 A Meal £26.31 Participate in sports £26.24 Activity (walking, cycling etc) £24.95 Cinema/ theatre/ concert £23.98 Visiting friends/relatives £19.25 Total £33.92
    • 24. The Top Northwest Destinations for Staying Visitors % GB population visited in last year The Lake District 9.8% Blackpool 7.1% Manchester 5.1% Windermere 4.4% Chester 3.6% Cumbrian Coast 3.2% Liverpool 3.1% Kendal 2.7% Keswick 2.7% Southport 2.0%
    • 25. The Top Northwest Destinations for Day Visitors % Northwest Day Trips Manchester 17.2% Liverpool 7.2% Blackpool 7.2% Chester 5.3% Windermere 4.7% Warrington 2.4% Southport 2.4% Carlisle 2.4% Preston 2.4% Bolton 1.9%
    • 26. The Top Northwest Destinations for Business Visitors % Northwest Business Trips Manchester 29.8% Liverpool 12.1% Preston 5.2% Chester 4.9% Blackpool 4.4% Warrington 3.6% Bolton 2.5% Wigan 1.9% Carlisle 1.7% Bury 1.4%
    • 27. What else are we investigating? <ul><li>Northwest Day Visitor Survey </li></ul><ul><li>Northwest Staying Visitor Survey </li></ul><ul><li>Northwest Business Tourism Survey </li></ul><ul><li>Place Comparison </li></ul><ul><li>Tourism’s Economic Impact </li></ul>
    • 28. Sources of Further Information <ul><li>The NWDA and Regional Intelligence Unit </li></ul><ul><ul><li>www.nwriu.co.uk/tourism </li></ul></ul><ul><li>VisitBritain </li></ul><ul><ul><li>www.tourismtrade.org.uk </li></ul></ul><ul><li>Lancashire and Blackpool </li></ul><ul><ul><li>www.lancashireandblackpool.com </li></ul></ul>
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37. Trends and Opportunities LBTB Members’ Meeting 11 th June ’08 Preston Marriott
    • 38. Members’ Workshops Chris Melia, Director, Locum Consulting
    • 39. Facing the Future So what next? Chris Melia Director (North)
    • 40. What we have heard today <ul><li>National Trends </li></ul><ul><li>Domestic tourists & day visits dominate </li></ul><ul><li>Intra Europe </li></ul><ul><li>Growth of outbound </li></ul><ul><li>Shorter stays </li></ul><ul><li>Volume growing faster than value </li></ul><ul><li>Dominance of London </li></ul><ul><li>Growth in VFR & business tourism </li></ul><ul><li>Decline in holidays </li></ul><ul><li>Growth in city breaks </li></ul><ul><li>Decline in seaside </li></ul><ul><li>Experiences, authentic </li></ul><ul><li>Regional Trends </li></ul><ul><li>Manchester is most visited </li></ul><ul><li>Blackpool, low value issue </li></ul><ul><li>Low return on bed spaces </li></ul><ul><li>Importance of Irish market and the South East for staying visits </li></ul><ul><li>Day visits – VFR </li></ul><ul><li>Shopping </li></ul><ul><li>Small percentage of business visitors </li></ul>
    • 41. We are ageing!
    • 42. Key age trends <ul><li>2006 – 2011 45 to 54 yr olds - +11% </li></ul><ul><li>Now 33% fewer 60+ than young adults (20 – 29 yrs) </li></ul><ul><ul><li>By 2020 = </li></ul></ul><ul><ul><li>By 2030 over 60s +20% </li></ul></ul><ul><li>But will they be the same? </li></ul>
    • 43.  
    • 44. We are….
    • 45. We are climbing the social ladder
    • 46. But what does that mean?
    • 47. We eat, we shop…
    • 48. Is our interest in heritage changing?
    • 49. We all want Cosmopolitans
    • 50. The reality of holidays?
    • 51. The reality of holidays?
    • 52. The reality of travel?
    • 53. The reality of modern living?
    • 54. What does this mean for tourism?
    • 55. Group exercise <ul><li>Group 1 – Accommodation </li></ul><ul><li>Group 2 – Attractions & restaurants </li></ul><ul><li>Group 3 – Destinations & others </li></ul><ul><li>What will tourism in Blackpool & Lancashire look like in 15 years? </li></ul><ul><li>What should we be doing now? </li></ul><ul><li>What should we be doing longer term? </li></ul><ul><li>What are your two key messages for B&LTB? </li></ul>
    • 56.  

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