Mark Hanson - Twitter for Business
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  • 1. TAKING YOU TO A VERY DIFFERENT PLACE
  • 2. AGENDA !!!"#$%&'()%"*+ !!,-"-.#*+%/+0123-$+ !!4$-5)"6+5+0123-$+*#$5#-67+ !!0123-$+85*-&+9-&25+$-:5)%"*+ !!;<%+*<%':&+#1--#=+ !!;<5#+(5"+6%+1$%"6+ !!>%1+#%+9-5*'$-+ !!?-*%'$(-*+
  • 3. INTRODUCTIONS
  • 4. BENEFITS OF TWITTER
  • 5. +('%*",*+#-&.* 7%(8*92:%* !"#$%&'()"#* +$%&."#%4'* 5%(&6*",*2-* /0%#* 12&%3-*
  • 6. CREATING A TWITTER STRATEGY
  •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
  • 8. STRATEGY FOLLOW CREATE ENGAGE Customer Relations Your customers and Content relevant to your Answer questions, potential customers customers: tips, respond to comments company info, etc about your brand Crisis Management Your brand, products and Direct to additional Answer questions, relevant issues resources, updated respond to comments, information, explanation raise issues, provide info Corporate Reputation Industry leaders, similar Insights, expertise, Jump in the Management interest groups, news/ become a thought leader conversation. Be media transparent and add value Event Coverage Those interested or Event information, Set up Tweet-ups, talk to attending event, media updates, behind the attendees, ask and scenes coverage answer questions Product Promotion & Current and potential Links to online promos, Check replies and DMs, Sales customers, those insider info on upcoming answer questions, interested in similar sales, discount codes provide info when products needed Issue Advocacy Those interested in your Added value: health tips, Know your followers, cause, industry leaders, disaster alerts, thank them for support, news fundraising info get them involved
  • 9. CASE STUDY: SALES
  • 10. !! 01--)"6+%A-$*+ !! B5:'58:-+#%+#<-2$+('*#%9-$+85*-+ !! C%"#<:7+*5:-*+53$28'#58:-+&2$-(#:7+#%+0123-$+D$%9%)%"*+
  • 11. CASE STUDY: CUSTOMER SERVICE
  • 12. !! E-::+F'#:-#+(:529+#<-7+<5G-+0123-$+#%H+ "! I-"-$5#-+JK9+1%$#<+%/++&2$-(#+*5:-*+*2"(-+KLLM+ "! I-"-$5#-+JN9+1%$#<+%/+2"&2$-(#+*5:-*+G25+8$5"&+-"656-9-"#+12#<+#<-+ 0123-$+/--&+%G-$+#<-+*59-+)9-+D-$2%&+ "! +C5"56-+('*#%9-$+*-$G2(-*+&2$-(#:7+O+5"*1-$2"6+P'-*)%"*+5"&+&-5:2"6+ 12#<+D$%8:-9*+G25+0123-$+
  • 13. CASE STUDY: CONTENT DISTRIBUTION
  • 14. CASE STUDY: MARKET RESEARCH
  • 15. CASE STUDY: STAKEHOLDER ENGAGEMENT
  • 16. TWITTER BASED MEDIA RELATIONS
  • 17. WHO SHOULD TWEET?
  • 18. 4'*#%9-$+?-:5)%"*+ !@'-":%&*7%8()"#'*9%(:* C-&25+?-:5)%"*+ C@?823*7%8()"#'*9%(:* ,$5"&+ 12&%3-"&*
  • 19. WHAT CAN GO WRONG?
  • 20. Q+,$%5&(5*)"6+ Q+I%2"6+R:2G-S++ Q+TD5992"6+ Q+U%#+#5:V2"6+85(V+
  • 21. HOW TO MEASURE
  • 22. JKGL9B9G9BM+N* !! ?-9-98-$+O+7%'+5$-+'":2V-:7+#%+5(<2-G-+<26<+"'98-$+%/+/%::%1-$*W+5"&+2#+2*+ '":2V-:7+#<5#+7%'+++12::+8-+58:-+#%+&$2G-+826+"'98-$*+#%+*D-(25:+%A-$*+%$+&2$-(#+ #%+D$%&'(#+D56-*+ !! ,'#+7%'+(%':&+9-5*'$-H+ "! +U'98-$+%/+$-X#1--#*+ "! +U'98-$+%/+D%*2)G-+9-")%"*+%/+7%'$+8$5"&+%$+8'*2"-**+%"+0123-$+ "! +U'98-$+%/+('*#%9-$+2"#-$5()%"*+G25+0123-$+ JKGOB9G9BM+* !! ,'#+7%'+(%':&+9-5*'$-H+ "! T5)*/5()%"+ "! Y%75:#7+ "! Z'#<%$2#7+ "! !"#-$5()%"+ "! [--&85(V+
  • 23. RESOURCES !! 9=2-023*P*<3DH#12#D2(](%9+X+01--#+D2(#'$-*+#<5#+926<#+8-+2"#-$-*)"6+#%+ 7%'$+/%::%1-$*+O+(5"+5:*%+8-+#<-+85*2*+%/+(%9D-))%"*+O+%$+<-:D+12#<+ ('*#%9-$+*-$G2(-+2**'-*++-"P'2$2-*+ !! K7O*'5"&-%#%&'P*<3DH)"7'$:](%9+X+#<2*+2*+^'*#+%"-+%/+95"7+*2#-*+1<2(<+ 5::%1+7%'+#%+($-5#-+9'(<+*<%$#-$+_?Y*+/%$+2"(:'*2%"+2"+7%'$+01--#*W+<-:D2"6+ 7%'+#%+95V-+#<-+9%*#+%/+7%'$+N`L+(<5$5(#-$*]+ !! M26%"*5"')#>*'2-%'P*<3DH111]G29-%](%9+X+7%'+&%"S#+<5G-+#%+'*-+ a%'0'8-+#%+<%*#+G2&-%+O+B29-%+%A-$*+5+G-$7+53$5()G-+2"#-$/5(-+12#<+G5$72"6+ :-G-:*+%/+5((-**+#%+5"7+G2&-%*+#<5#+7%'+<%*#+
  • 24. RESOURCES !! ;&*9=%%-H+<3DH9$#1--#](%9+b9$#1--#+O+5+cD-$*%"5:+"-#1%$V2"6+ 5**2*#5"#d+O+12::+D$%G2&-+7%'+12#<+2"#-::26-"#+$-(%99-"&5)%"*+%"+D-%D:-+7%'+ *<%':&+/%::%1+#%+2"($-5*-+7%'$+"-#1%$V+85*-&+%"+5"+5"5:7*2*+%/+7%'$+#1--#*+ 5"&+-e2*)"6+"-#1%$V+ !! 9=2I%&*A&(6%&P*<3DH#123-$]6$5&-$](%9+X+#<2*+#%%:+5::%1*+7%'+#%+ 9-5*'$-+7%'$+%1"+2"f'-"(-W+8'#+5:*%+#%+5**-**+#<-+2"f'-"(-+%/+%#<-$*+1<%+ 7%'+926<#+15"#+#%+/%::%1+#%+2"($-5*-+#<-+$-5(<+%/+7%'$+"-#1%$V+ !! 9=%%-'-(-'H+<3DH#1--#*#5#*](%9+X+5"%#<-$+'*-/':+*2#-+/%$+5**-**2"6+<%1+ :%"6+*%9-%"-+<5*+8--"+%"+0123-$+5"&+<%1+5()G-+#<-7+5$-*
  • 25. MARK HANSON E-D'#7+C5"562"6+E2$-(#%$+ 0H+g``+hLij`k+jlj+MKjK+ CH+g``+hLiMmMl+nmMm`M+ o952:H+95$V<b1%:/*#5$(%"*':#5"(7](%9+ 0123-$H+bC5$V>5"*%"+ ,:%6H+<3DH9X<5"*%"]:2G-^%'$"5:](%9+