TAKING YOU TO A VERY DIFFERENT PLACE
AGENDA
!!!"#$%&'()%"*+
!!,-"-.#*+%/+0123-$+
!!4$-5)"6+5+0123-$+*#$5#-67+
!!0123-$+85*-&+9-&25+$-:5)%"*+
!!;<%+*<%':&+#1--#...
INTRODUCTIONS
BENEFITS OF TWITTER
+('%*",*+#-&.*
                                        7%(8*92:%*




!"#$%&'()"#*
                                       ...
CREATING A TWITTER STRATEGY
@! 9&(3<*=5(-*0%"08%*(&%*'(.2#>*(?"@-*."@&*?&(#6+
              @! A(2#*2#'2>5-*2#-"*-&%#6'*(#6*"02#2"#'*
 ;"#2-"&*     @!...
STRATEGY                  FOLLOW                      CREATE                      ENGAGE

Customer Relations     Your cust...
CASE STUDY: SALES
!! 01--)"6+%A-$*+
!! B5:'58:-+#%+#<-2$+('*#%9-$+85*-+
!! C%"#<:7+*5:-*+53$28'#58:-+&2$-(#:7+#%+0123-$+D$%9%)%"*+
CASE STUDY: CUSTOMER
       SERVICE
!! E-::+F'#:-#+(:529+#<-7+<5G-+0123-$+#%H+
 "! I-"-$5#-+JK9+1%$#<+%/++&2$-(#+*5:-*+*2"(-+KLLM+
 "! I-"-$5#-+JN9+1%$#<+%/+2...
CASE STUDY: CONTENT
   DISTRIBUTION
CASE STUDY: MARKET RESEARCH
CASE STUDY: STAKEHOLDER
      ENGAGEMENT
TWITTER BASED MEDIA
    RELATIONS
WHO SHOULD TWEET?
4'*#%9-$+?-:5)%"*+   !@'-":%&*7%8()"#'*9%(:*



 C-&25+?-:5)%"*+     C@?823*7%8()"#'*9%(:*


     ,$5"&+                12...
WHAT CAN GO WRONG?
Q+,$%5&(5*)"6+
Q+I%2"6+R:2G-S++
Q+TD5992"6+
Q+U%#+#5:V2"6+85(V+
HOW TO MEASURE
JKGL9B9G9BM+N*
!! ?-9-98-$+O+7%'+5$-+'":2V-:7+#%+5(<2-G-+<26<+"'98-$+%/+/%::%1-$*W+5"&+2#+2*+
'":2V-:7+#<5#+7%'+++12::+8-+...
RESOURCES
!! 9=2-023*P*<3DH#12#D2(](%9+X+01--#+D2(#'$-*+#<5#+926<#+8-+2"#-$-*)"6+#%+
7%'$+/%::%1-$*+O+(5"+5:*%+8-+#<-+85*2...
RESOURCES
!! ;&*9=%%-H+<3DH9$#1--#](%9+b9$#1--#+O+5+cD-$*%"5:+"-#1%$V2"6+
5**2*#5"#d+O+12::+D$%G2&-+7%'+12#<+2"#-::26-"#+$...
MARK HANSON

       E-D'#7+C5"562"6+E2$-(#%$+
        0H+g``+hLij`k+jlj+MKjK+
        CH+g``+hLiMmMl+nmMm`M+
o952:H+95$V<b...
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
Mark Hanson - Twitter for Business
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Mark Hanson - Twitter for Business

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Don't Panic Guide to Social Media Conference
Twitter for Business
Mark Hanson

Published in: Travel, Technology, Business
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Mark Hanson - Twitter for Business

  1. 1. TAKING YOU TO A VERY DIFFERENT PLACE
  2. 2. AGENDA !!!"#$%&'()%"*+ !!,-"-.#*+%/+0123-$+ !!4$-5)"6+5+0123-$+*#$5#-67+ !!0123-$+85*-&+9-&25+$-:5)%"*+ !!;<%+*<%':&+#1--#=+ !!;<5#+(5"+6%+1$%"6+ !!>%1+#%+9-5*'$-+ !!?-*%'$(-*+
  3. 3. INTRODUCTIONS
  4. 4. BENEFITS OF TWITTER
  5. 5. +('%*",*+#-&.* 7%(8*92:%* !"#$%&'()"#* +$%&."#%4'* 5%(&6*",*2-* /0%#* 12&%3-*
  6. 6. CREATING A TWITTER STRATEGY
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
  8. 8. STRATEGY FOLLOW CREATE ENGAGE Customer Relations Your customers and Content relevant to your Answer questions, potential customers customers: tips, respond to comments company info, etc about your brand Crisis Management Your brand, products and Direct to additional Answer questions, relevant issues resources, updated respond to comments, information, explanation raise issues, provide info Corporate Reputation Industry leaders, similar Insights, expertise, Jump in the Management interest groups, news/ become a thought leader conversation. Be media transparent and add value Event Coverage Those interested or Event information, Set up Tweet-ups, talk to attending event, media updates, behind the attendees, ask and scenes coverage answer questions Product Promotion & Current and potential Links to online promos, Check replies and DMs, Sales customers, those insider info on upcoming answer questions, interested in similar sales, discount codes provide info when products needed Issue Advocacy Those interested in your Added value: health tips, Know your followers, cause, industry leaders, disaster alerts, thank them for support, news fundraising info get them involved
  9. 9. CASE STUDY: SALES
  10. 10. !! 01--)"6+%A-$*+ !! B5:'58:-+#%+#<-2$+('*#%9-$+85*-+ !! C%"#<:7+*5:-*+53$28'#58:-+&2$-(#:7+#%+0123-$+D$%9%)%"*+
  11. 11. CASE STUDY: CUSTOMER SERVICE
  12. 12. !! E-::+F'#:-#+(:529+#<-7+<5G-+0123-$+#%H+ "! I-"-$5#-+JK9+1%$#<+%/++&2$-(#+*5:-*+*2"(-+KLLM+ "! I-"-$5#-+JN9+1%$#<+%/+2"&2$-(#+*5:-*+G25+8$5"&+-"656-9-"#+12#<+#<-+ 0123-$+/--&+%G-$+#<-+*59-+)9-+D-$2%&+ "! +C5"56-+('*#%9-$+*-$G2(-*+&2$-(#:7+O+5"*1-$2"6+P'-*)%"*+5"&+&-5:2"6+ 12#<+D$%8:-9*+G25+0123-$+
  13. 13. CASE STUDY: CONTENT DISTRIBUTION
  14. 14. CASE STUDY: MARKET RESEARCH
  15. 15. CASE STUDY: STAKEHOLDER ENGAGEMENT
  16. 16. TWITTER BASED MEDIA RELATIONS
  17. 17. WHO SHOULD TWEET?
  18. 18. 4'*#%9-$+?-:5)%"*+ !@'-":%&*7%8()"#'*9%(:* C-&25+?-:5)%"*+ C@?823*7%8()"#'*9%(:* ,$5"&+ 12&%3-"&*
  19. 19. WHAT CAN GO WRONG?
  20. 20. Q+,$%5&(5*)"6+ Q+I%2"6+R:2G-S++ Q+TD5992"6+ Q+U%#+#5:V2"6+85(V+
  21. 21. HOW TO MEASURE
  22. 22. JKGL9B9G9BM+N* !! ?-9-98-$+O+7%'+5$-+'":2V-:7+#%+5(<2-G-+<26<+"'98-$+%/+/%::%1-$*W+5"&+2#+2*+ '":2V-:7+#<5#+7%'+++12::+8-+58:-+#%+&$2G-+826+"'98-$*+#%+*D-(25:+%A-$*+%$+&2$-(#+ #%+D$%&'(#+D56-*+ !! ,'#+7%'+(%':&+9-5*'$-H+ "! +U'98-$+%/+$-X#1--#*+ "! +U'98-$+%/+D%*2)G-+9-")%"*+%/+7%'$+8$5"&+%$+8'*2"-**+%"+0123-$+ "! +U'98-$+%/+('*#%9-$+2"#-$5()%"*+G25+0123-$+ JKGOB9G9BM+* !! ,'#+7%'+(%':&+9-5*'$-H+ "! T5)*/5()%"+ "! Y%75:#7+ "! Z'#<%$2#7+ "! !"#-$5()%"+ "! [--&85(V+
  23. 23. RESOURCES !! 9=2-023*P*<3DH#12#D2(](%9+X+01--#+D2(#'$-*+#<5#+926<#+8-+2"#-$-*)"6+#%+ 7%'$+/%::%1-$*+O+(5"+5:*%+8-+#<-+85*2*+%/+(%9D-))%"*+O+%$+<-:D+12#<+ ('*#%9-$+*-$G2(-+2**'-*++-"P'2$2-*+ !! K7O*'5"&-%#%&'P*<3DH)"7'$:](%9+X+#<2*+2*+^'*#+%"-+%/+95"7+*2#-*+1<2(<+ 5::%1+7%'+#%+($-5#-+9'(<+*<%$#-$+_?Y*+/%$+2"(:'*2%"+2"+7%'$+01--#*W+<-:D2"6+ 7%'+#%+95V-+#<-+9%*#+%/+7%'$+N`L+(<5$5(#-$*]+ !! M26%"*5"')#>*'2-%'P*<3DH111]G29-%](%9+X+7%'+&%"S#+<5G-+#%+'*-+ a%'0'8-+#%+<%*#+G2&-%+O+B29-%+%A-$*+5+G-$7+53$5()G-+2"#-$/5(-+12#<+G5$72"6+ :-G-:*+%/+5((-**+#%+5"7+G2&-%*+#<5#+7%'+<%*#+
  24. 24. RESOURCES !! ;&*9=%%-H+<3DH9$#1--#](%9+b9$#1--#+O+5+cD-$*%"5:+"-#1%$V2"6+ 5**2*#5"#d+O+12::+D$%G2&-+7%'+12#<+2"#-::26-"#+$-(%99-"&5)%"*+%"+D-%D:-+7%'+ *<%':&+/%::%1+#%+2"($-5*-+7%'$+"-#1%$V+85*-&+%"+5"+5"5:7*2*+%/+7%'$+#1--#*+ 5"&+-e2*)"6+"-#1%$V+ !! 9=2I%&*A&(6%&P*<3DH#123-$]6$5&-$](%9+X+#<2*+#%%:+5::%1*+7%'+#%+ 9-5*'$-+7%'$+%1"+2"f'-"(-W+8'#+5:*%+#%+5**-**+#<-+2"f'-"(-+%/+%#<-$*+1<%+ 7%'+926<#+15"#+#%+/%::%1+#%+2"($-5*-+#<-+$-5(<+%/+7%'$+"-#1%$V+ !! 9=%%-'-(-'H+<3DH#1--#*#5#*](%9+X+5"%#<-$+'*-/':+*2#-+/%$+5**-**2"6+<%1+ :%"6+*%9-%"-+<5*+8--"+%"+0123-$+5"&+<%1+5()G-+#<-7+5$-*
  25. 25. MARK HANSON E-D'#7+C5"562"6+E2$-(#%$+ 0H+g``+hLij`k+jlj+MKjK+ CH+g``+hLiMmMl+nmMm`M+ o952:H+95$V<b1%:/*#5$(%"*':#5"(7](%9+ 0123-$H+bC5$V>5"*%"+ ,:%6H+<3DH9X<5"*%"]:2G-^%'$"5:](%9+
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