TAKING YOU TO A VERY DIFFERENT PLACE

AGENDA
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INTRODUCTIONS

BENEFITS OF TWITTER

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CREATING A TWITTER STRATEGY

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STRATEGY FOLLOW CREATE ENGAGE
Customer Relations Your customers and Content relevant to your Answer questions,
potential customers customers: tips, respond to comments
company info, etc about your brand
Crisis Management Your brand, products and Direct to additional Answer questions,
relevant issues resources, updated respond to comments,
information, explanation raise issues, provide info
Corporate Reputation Industry leaders, similar Insights, expertise, Jump in the
Management interest groups, news/ become a thought leader conversation. Be
media transparent and add
value
Event Coverage Those interested or Event information, Set up Tweet-ups, talk to
attending event, media updates, behind the attendees, ask and
scenes coverage answer questions
Product Promotion & Current and potential Links to online promos, Check replies and DMs,
Sales customers, those insider info on upcoming answer questions,
interested in similar sales, discount codes provide info when
products needed
Issue Advocacy Those interested in your Added value: health tips, Know your followers,
cause, industry leaders, disaster alerts, thank them for support,
news fundraising info get them involved

CASE STUDY: SALES

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CASE STUDY: CUSTOMER
SERVICE

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CASE STUDY: CONTENT
DISTRIBUTION

CASE STUDY: MARKET RESEARCH

CASE STUDY: STAKEHOLDER
ENGAGEMENT

TWITTER BASED MEDIA
RELATIONS

WHO SHOULD TWEET?

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WHAT CAN GO WRONG?

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HOW TO MEASURE

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RESOURCES
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RESOURCES
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MARK HANSON
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