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Blogging & Networking



Presentation to the Lancashire Heritage Attractions Network

Presentation to the Lancashire Heritage Attractions Network



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    Blogging & Networking Blogging & Networking Presentation Transcript

    • Blogging & Networking Hetty Byrne Forest of Bowland AONB Sustainable Tourism Officer
    • What is a blog?
      • Web log
      • Wikapedia – ‘a Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order’
    • Setting up a blog
      • www.blogger.com Google
      • http://wordpress.org Website creation and blog tool
    • Setting up a blog
    • What is a blog?
    • Group discussion
      • Discuss in your group the possible advantages of utilising a blog for your business/organisation
    • Benefits to businesses
      • It’s free!
      • Quick and easy
      • Ability to inform your customers of any changes, new products, latest offers and much more. This, in turn, can lead to direct sales
      • Increased opportunities for listings in search engines - Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis
    • Benefits to businesses
      • Brand awareness - The more a customer hears the name of your company the greater the chance of remembering it
      • Opening up to new and niche markets – e.g. hare watching holidays
      • Personal touch - A blog enables you to speak more freely and in a more informal and personable style than your web site does
      • Marketing potential for new types of visitors and younger age group
    • Benefits to businesses
      • Talking point with visitors
      • Joint promotion between businesses = greater impact – a group can more effectively promote a visitor destination or activity
      • Gain an insight into your customers - by allowing your customers to leave comments on your posts, you get a sense of how they react to what you say. You can also track which posts are being read more often
    • Forest of Bowland blog
    • Forest of Bowland blog
    • The Ashton, Lancaster
    • Case Study: Lancashire Wildlife Blogs
      • www.lancashirewildlife.org.uk
      • Through the project businesses develop their websites and market their green credentials
      • Wildlife –wonderful area for wildlife and visitor opportunities – common theme for businesses
      • So emerged the Lancashire Wildlife website… an aggregated blog website
    • Set-up
      • Each business sets up their blog, integrated or linked from their individual website
      • Launched January 2011
      • 20 businesses currently contributing
      • 10,000 unique visitors
    • Example
    • Example
    • Business Feedback
      • Business quote:
      • ‘ Last week I had somebody from the RSPB staying with me who was doing a fish and aquatic plant survey. He said he was really impressed with my Blog so perhaps I have more followers than I think.’
      • Grisdale Farm B&B, Leighton Moss
    • Key to success
      • Regular postings and updates
      • Keeping posts concise and interesting
      • Including images
      • Try to find an opportunity to link to at least one page on your main Web site
      • Quirky/niche topics generate most interest
      • Useful to have key driver(s) – enthusiastic individuals encouraging others to contribute and providing ideas and guidance on good practice
    • Action Plan
      • Is a blog appropriate for your business/organisation?
      • What will you blog about?
      • How frequently can you blog?
      • Who will update the blog?
      • Are there opportunities to do joint marketing/blogging?
    • Contact Info
      • [email_address]
      • or
      • [email_address]