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Presentation to the Lancashire Heritage Attractions Network

Presentation to the Lancashire Heritage Attractions Network

Published in Self Improvement
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  • 1. Blogging & Networking Hetty Byrne Forest of Bowland AONB Sustainable Tourism Officer
  • 2. What is a blog?
    • Web log
    • Wikapedia – ‘a Blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order’
  • 3. Setting up a blog
    • www.blogger.com Google
    • http://wordpress.org Website creation and blog tool
  • 4. Setting up a blog
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. What is a blog?
  • 11. Group discussion
    • Discuss in your group the possible advantages of utilising a blog for your business/organisation
  • 12. Benefits to businesses
    • It’s free!
    • Quick and easy
    • Ability to inform your customers of any changes, new products, latest offers and much more. This, in turn, can lead to direct sales
    • Increased opportunities for listings in search engines - Search engines particularly like promoting blogs because they offer a large amount of content that is updated and added to on a regular basis
  • 13. Benefits to businesses
    • Brand awareness - The more a customer hears the name of your company the greater the chance of remembering it
    • Opening up to new and niche markets – e.g. hare watching holidays
    • Personal touch - A blog enables you to speak more freely and in a more informal and personable style than your web site does
    • Marketing potential for new types of visitors and younger age group
  • 14. Benefits to businesses
    • Talking point with visitors
    • Joint promotion between businesses = greater impact – a group can more effectively promote a visitor destination or activity
    • Gain an insight into your customers - by allowing your customers to leave comments on your posts, you get a sense of how they react to what you say. You can also track which posts are being read more often
  • 15. Forest of Bowland blog
  • 16. Forest of Bowland blog
  • 17. The Ashton, Lancaster
  • 18.  
  • 19. Case Study: Lancashire Wildlife Blogs
    • www.lancashirewildlife.org.uk
    • Through the project businesses develop their websites and market their green credentials
    • Wildlife –wonderful area for wildlife and visitor opportunities – common theme for businesses
    • So emerged the Lancashire Wildlife website… an aggregated blog website
  • 20. Set-up
    • Each business sets up their blog, integrated or linked from their individual website
    • Launched January 2011
    • 20 businesses currently contributing
    • 10,000 unique visitors
  • 21.  
  • 22.  
  • 23. Example
  • 24. Example
  • 25. Business Feedback
    • Business quote:
    • ‘ Last week I had somebody from the RSPB staying with me who was doing a fish and aquatic plant survey. He said he was really impressed with my Blog so perhaps I have more followers than I think.’
    • Grisdale Farm B&B, Leighton Moss
  • 26. Key to success
    • Regular postings and updates
    • Keeping posts concise and interesting
    • Including images
    • Try to find an opportunity to link to at least one page on your main Web site
    • Quirky/niche topics generate most interest
    • Useful to have key driver(s) – enthusiastic individuals encouraging others to contribute and providing ideas and guidance on good practice
  • 27. Action Plan
    • Is a blog appropriate for your business/organisation?
    • What will you blog about?
    • How frequently can you blog?
    • Who will update the blog?
    • Are there opportunities to do joint marketing/blogging?
  • 28. Contact Info
    • [email_address]
    • or
    • [email_address]