Heather morrow blackpool world heritage sit bid - pr journey

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  • What Heritage is It is how and where ordinary people lived worked and played – its not just about old castles and palaces Its also about change and reinvention – living history – specially in Blackpool’s case. What Blackpool's heritage is Blackpool was a unique pioneer and is a unique survivor… nowhere else comes close to matching it in terms of sheet visitor numbers, sturdiness, vitality, adaptability, survival capacity, and cultural links with an industrial hinterland The seaside holiday is a British, indeed English, invention. Blackpool wasn’t the first (Whitby) or the biggest (Argentina or Australia’s Gold Coast) Blackpool’s status as the world’s first working-class seaside resort and its position as part of the broader popular culture of the world’s first industrial society, which grew up in Lancashire on the basis of an Industrial Revolution that combined towns, factories, fossil fuels and steam-powered transport to create a new kind of society of world historical importance Blackpool shows us that society at play, but working at its play: an industrial town of the pleasure and accommodation industries, constructed on a distinctive nineteenth-century model, with characteristic surviving architecture and an ambience of its own as seaside, pleasure and entertainment capital of the first industrial region, and later on a much wider stage.

Transcript

  • 1. Blackpool’s World Heritage Site Bid A PR Journey Lancashire Heritage Attractions Network
  • 2.
      • “ Blackpool a UNESCO WHS? Come on, that’s just silly.” Giles Coran, The Times
      • “ Why stop at Blackpool? How about Hackney Marshes? Milton Keynes? Luton?” Megastar website
      • “ Blackpool or cesspit ......Be honest its a dump!”
    Blackpool’s World Heritage Site Bid 2006 Media Coverage
  • 3. Blackpool’s World Heritage Site Bid 2006 Media Coverage
    • Should Blackpool become a WHS?
      • Yes – its a great town – 21%
      • No - its too tacky – 79% Daily Mail
    • Blackpool may be tacky, but it still deserves to be a heritage site
      • “ Gerald Ratner would just love Blackpool. As he notoriously branded his jewellery, it’s crap, but at least its honest crap.” News& Star
     
      • “ Gerald Ratner would just love Blackpool. As he
  • 4. Blackpool’s World Heritage Site Bid 2006 Media Coverage - Blogs
    • “ April 1 st here already? The year has gone quick again.”
    • “ This is extremely thin. Looks like someone had a whizzo idea while on the pop.”
    • “ You cannot be serious. This surely as to be a joke.”
  • 5.  
  • 6. Blackpool’s World Heritage Site Bid 2010 Media Coverage
    • Summary of national press reports:
    • 13 positive
    • 13 neutral
    • 6/7 negative (one story reported twice)
  • 7. Blackpool’s World Heritage Site Bid 2010 Media Coverage
    • Examples of positive coverage:
    • Blackpool ‘world icon’ – The Sun
    • ‘ Blackpool ...eight Wonder of the World! Town set for top gong’ – Daily Star
    • Double page colour picture of Tower Ballroom – The Guardian
  • 8. Blackpool’s World Heritage Site Bid 2010 Media Coverage
    • Positive media coverage:
    • Blackpool Gazette
    • The Guardian
    • Daily Star
    • The Times
    • Reuters
    • Ordnance Survey Magazine
    • Photobook Reviews
    • s
  • 9. Blackpool’s World Heritage Site Bid 2010 Media Coverage
    • Stephen Moss article
    • The Guardian blog:
    • 36 positive
    • 21 negative
    • 16 excluded
    • 6 neutral/not relevant
  • 10.  
  • 11. Blackpool’s World Heritage Site Bid What made the difference?
    • ‘ Blackpool style’ advocacy events
    • Creating national, regional & local heritage ambassadors
    • Special events which support the WHS ethos
    • Cultivating specific media people/publications
  • 12. Blackpool’s World Heritage Site Bid What made the difference?
    • Publications
    • Being part of professional organisations
    • Encouraging proper debate
    • Involving local people
    • Major investment in the built heritage
    • Being better prepared
    • Staying ‘on-message’
  • 13.  
  • 14.  
  • 15.  
  • 16. Blackpool’s World Heritage Site Bid What Next?
    • Review & extend steering group
    • Continue to target specific media
    • Develop website
    • Target House of Commons
    • Publish Pleasure Beach book & commission others
  • 17. Blackpool’s World Heritage Site Bid What Next?
    • Unveil refurbished Floral Hall
    • Capitalise on other major developments
    • Continue to ‘spread the word’
    • Continue to involve local people
    • Roll out ‘The Blackpool Curriculum’
    • and so the journey continues ..............