Forest Of Bowland - Aggregate Blog

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Don't Panic Guide to Social Media Conference. …

Don't Panic Guide to Social Media Conference.
Forest of Bowland Aggregate Blog
Hetty Byrne

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  • 1. Background •! Lancashire Green Tourism project www.lancashiregreentourism.com •! Tourism businesses working towards Green Tourism Business Scheme accreditation •! Accreditation awarded to businesses operating in a sustainable way including monitoring/reducing energy consumption, waste, water but also promotion of sustainable activities to visitors - walking, cycling, bird watching and foremost: marketing of green messages
  • 2. Background •! Through the project businesses develop their websites and marketing of their green credentials •! Wildlife –wonderful area for wildlife and visitor opportunities – common theme for businesses •! So emerged the Bowland Wildlife Blog… –! An aggregate blog bringing together postings from individual business blogs into one website: www.bowlandwildlife.org.uk
  • 3. Set-up •! Each business sets up their blog, integrated or linked from their individual website •! Free tools - such as Google or Word Press –! www.blogger.com –! http://wordpress.org •! Launched in March 2009 •! 14 businesses currently contributing
  • 4. Example 1
  • 5. Example 1
  • 6. Example 2
  • 7. Example 2
  • 8. Bowland Wildlife Blog
  • 9. Bowland Wildlife Blog
  • 10. Bowland Wildlife Blog
  • 11. Bowland Wildlife Blog
  • 12. User statistics •! Unique visits: –! March 2009 493 –! April 2009 843 –! May 2009 1,441 –! June 2009 1,521 –! July 2009 1,334 –! August 2009 1,288 –! September 2009 1,468
  • 13. Benefits to businesses •! More opportunities for listings in search engines •! Opening up to new and niche markets – e.g. hare watching holidays •! Marketing potential for new types of visitors and younger age group •! Talking point with visitors •! Joint promotion between businesses = greater impact •! A group can more effectively promote a visitor destination or activity •! Generates positive competitiveness – the last person to post is listed at the top! •! Provides a useful resource to wildlife enthusiasts – a description of wildlife sightings across a large geographical area. But – also offering uniqueness at different businesses
  • 14. Business Feedback •! Business quote: ‘Last week I had somebody from the RSPB staying with me who was doing a fish and aquatic plant survey. He said he was really impressed with my Blog so perhaps I have more followers than I think.’ Grisdale Farm B&B, Leighton Moss
  • 15. Key to success •! Regular postings and updates •! Keeping posts concise and interesting •! Including images •! Adding a link to your website in each posting •! Quirky/niche topics generate most interest •! Useful to have key driver(s) – enthusiastic individuals encouraging others to contribute and providing ideas and guidance on good practice
  • 16. Next steps •! Encourage further businesses to engage •! Develop www.lancashirewildlife.org.uk Watch this space……… Contact: hetty.byrne@lanashire.gov.uk Or barrie@ribblesdale.net