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Members’ Workshops Chris Melia,  Director, Locum Consulting
Facing the Future So what next? Chris Melia Director (North)
What we have heard today <ul><li>National Trends </li></ul><ul><li>Domestic tourists & day visits dominate </li></ul><ul><...
We are ageing!
Key age trends <ul><li>2006 – 2011 45 to 54 yr olds -  +11% </li></ul><ul><li>Now 33% fewer 60+ than young adults (20 – 29...
 
We are….
We are climbing the social ladder
But what does that mean?
We eat, we shop…
Is our interest in heritage changing?
We all want Cosmopolitans
The reality of holidays?
The reality of holidays?
The reality of travel?
The reality of modern living?
What does this mean for tourism?
Group exercise <ul><li>Group 1 – Accommodation </li></ul><ul><li>Group 2 – Attractions & restaurants </li></ul><ul><li>Gro...
 
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Facing The Future by Locum

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An interactive session which will encourage all to reflect on what they have heard and to think about the implications for their business.

It will provide an opportunity for tourism professionals to debate the issues with each other and to think about how, both collectively and individually, we can ensure a sustainable future.

Published in: Business, Travel
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  • Transcript of "Facing The Future by Locum"

    1. 1. Members’ Workshops Chris Melia, Director, Locum Consulting
    2. 2. Facing the Future So what next? Chris Melia Director (North)
    3. 3. What we have heard today <ul><li>National Trends </li></ul><ul><li>Domestic tourists & day visits dominate </li></ul><ul><li>Intra Europe </li></ul><ul><li>Growth of outbound </li></ul><ul><li>Shorter stays </li></ul><ul><li>Volume growing faster than value </li></ul><ul><li>Dominance of London </li></ul><ul><li>Growth in VFR & business tourism </li></ul><ul><li>Decline in holidays </li></ul><ul><li>Growth in city breaks </li></ul><ul><li>Decline in seaside </li></ul><ul><li>Experiences, authentic </li></ul><ul><li>Regional Trends </li></ul><ul><li>Manchester is most visited </li></ul><ul><li>Blackpool, low value issue </li></ul><ul><li>Low return on bed spaces </li></ul><ul><li>Importance of Irish market and the South East for staying visits </li></ul><ul><li>Day visits – VFR </li></ul><ul><li>Shopping </li></ul><ul><li>Small percentage of business visitors </li></ul>
    4. 4. We are ageing!
    5. 5. Key age trends <ul><li>2006 – 2011 45 to 54 yr olds - +11% </li></ul><ul><li>Now 33% fewer 60+ than young adults (20 – 29 yrs) </li></ul><ul><ul><li>By 2020 = </li></ul></ul><ul><ul><li>By 2030 over 60s +20% </li></ul></ul><ul><li>But will they be the same? </li></ul>
    6. 7. We are….
    7. 8. We are climbing the social ladder
    8. 9. But what does that mean?
    9. 10. We eat, we shop…
    10. 11. Is our interest in heritage changing?
    11. 12. We all want Cosmopolitans
    12. 13. The reality of holidays?
    13. 14. The reality of holidays?
    14. 15. The reality of travel?
    15. 16. The reality of modern living?
    16. 17. What does this mean for tourism?
    17. 18. Group exercise <ul><li>Group 1 – Accommodation </li></ul><ul><li>Group 2 – Attractions & restaurants </li></ul><ul><li>Group 3 – Destinations & others </li></ul><ul><li>What will tourism in Blackpool & Lancashire look like in 15 years? </li></ul><ul><li>What should we be doing now? </li></ul><ul><li>What should we be doing longer term? </li></ul><ul><li>What are your two key messages for B&LTB? </li></ul>
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