S E O Process    Etrix
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S E O Process Etrix

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S E O Process    Etrix S E O Process Etrix Document Transcript

  • SearchEngineOptimisationProcess
  • Is your website creating sales for you or driving clients to your business? If not, then you are losing a number of prospective customers to your competition! If you are not on the first 2 pages of the “Search Engine Optimization involves optimizing or changing a search engines, you website such that it becomes friendly for the Search Engines to get are losing improved positioning on the Search Engines for its target customers. keywords.” Search Engine Optimization has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts. A well planned Search Engine Optimization strategy can give you the results you need. We follow an 8 step SEO process for optimizing websites.THE EIGHT STEP WEBSITE SEO PROCESSOur SEO process is divided into the following 8 steps. These steps are proven and have always given us the results wewant for our clients: 1 2 3 4 Website Client Keyword Content Analysis Requirements Research Writing 5 6 7 8 Website Submission of Link Building Reporting Optimization Website
  • 1 Website Analysis Website Review Competitor Analysis Current site positioningThe initial analysisserves as a The first step involves an in-depth analysis of the website which needs to be optimizedbenchmark and is for the Search Engines. We check the current website positioning on the Searchused to track Engines, its Search Engine Friendliness and the amount of traffic it is getting from theprogress as we Search Engines.work. 2 Client Requirements Reasons for SEO Get Client Expectations Set Goals & TargetsIt is essential tounderstand the In the second step, we identify the purpose behind doing SEO. Whether the client wantsclient requirements to achieve high search engine rankings, increase sales, get newsletter subscribers orbefore any SEO improve popularity? Once we know the client expectations, we set our goalswork is started. accordingly. 3 Keyword Research Initial Keywords List KW List Expansion Final list of KeywordsSearch Engines candrive traffic to your Keyword Research is one of the most essential steps of any SEO campaign. The clientwebsite if you gives an initial list of keywords and we expand it to find related keywords which can helpachieve top drive traffic through the search engines. The final keywords list is approved by the client.rankings for yourkeywords. 4 Content Writing Keyword incorporation in content Landing page creationSearch Engine After the final list of keywords is discussed, we start writing content for the differentSpiders consider sections of the website. Keywords are incorporated to the text content of the website.website content an New pages are also added to the website and content is written for the new pages.important rankingfactor.
  • 5 Website Optimization New Navigation Plan HTML Code optimization Removal of unnecessary Flash and JavaScriptDeveloping a On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images andSearch Engine ALT TagsFriendly website is Addition of Site Mapan essential part ofon-page The Website Optimization step involves a number of sub-steps and processes which areoptimization. carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders. 6 Submission of Website Anchor Text creation Submission to Web DirectoriesSubmitting your Search Engine Submissionwebsite to webdirectories is a good The submission process allows the website to be submitted to some of the mostway to obtain one- prominent search engines and directories on the Internet. Submission to theseway links. directories and search engines allows quick indexing of the website and its pages. 7 Link Building Finding quality link partners Contacting link partners Replacing old or removed linksLinks can also helpdrive traffic to your Link Building is the most important step in off-site optimization of a website. Findingwebsite from other quality link partners for a website can be a tedious and time consuming task. We handweb pages on the pick quality sites and contact them to finalize the link deal using appropriate anchorInternet. texts in the incoming links.
  • 8 Reporting Keyword Ranking Reports Website Traffic Reports Link Popularity Reports Targets & Goals Achievement Reporting allows us We track our progress and give updates to the client on a regular basis. We send to show our keyword ranking reports, website traffic reports and link popularity reports to the client progress to the every month. Web Analytics programs like Google Analytics is used to keep track of the client on a regular traffic coming to the website. We also use Google Analytics to set goals and targets to basis. achieve them.The 8 step process ensures results for our clients within the time frames we provide to the customer at the start of anyproject.How can SEO Help You?We offer a number of SEO services which can help you achieve rankings on the Search Engines. A list of these services isgiven below, along with the benefits. Services Offered Benefits of SEO Keyword Research High Search Engine Rankings Website Content Writing Targeted Traffic Directory Submissions Repeat Customers Search Engine Submission Increased Sales Link Building Services Increased Revenue Website Optimization High Return on InvestmentFor more information about our Search Engine Optimization Services,please feel free to email us at info@etrix.ie or call us at +353 1 4100637