Online Community-Building 2.0 for Museums. In a Global and Diverse World

http://www.flickr.com/photos/noormaryam/1448502649 Online Community-Building 2.0 for Museums 3 rd International Meeting of Technologies Applied to Museology, Conservation and Restoration EITEC . October 2008. Porto Portugal Pilar Gonzalo in a Global and Diverse World

Clarifying our points Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo http://www.flickr.com/photos/buck82/105131397/ Yes No - Museum Professionals oriented - Tools, tools, tools - Web Developers oriented - Expensive and difficult ideas - Key for succeeding - Uses and applications - Accessible proposal - Sustainability for museums

Table of Contents http://www.flickr.com/photos/baboon/115446241 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo 1- Radical Trust 2- Challenges for museums 3- Opportunities 4- Yes, but… 5- The “ secret” tips for museums 2.0

Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo http://www.flickr.com/photos/bright/26616579 Trust Web 2.0 Museums Cultural Diversity

Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo http://www.flickr.com/photos/freemind/313179879/ Trust ?!

http://www.flickr.com/photos/11399277@N06/1127902519 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo Yes, TRUST

? Do museums trust their users? The Value of “ Trust” Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Security cameras Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Guards Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Visual barriers Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/xiaming/417314713 Do not touch!!! Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

But we like breaking the rules Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Security failures Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

No photos Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

But we want to remember what museums contain Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Visitors = criminals Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Do not laugh?! Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Do museums trust their visitors? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

trust http://flickr.com/photos/thewavingcat/138657496/ Mature museums build communities around them community Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

interactivity participation connectivity Web 2.0 = the best tool for online community building Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/6777754 Challenges for museums Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/ekai/155031332/ Users have changed Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http:// www.flickr.com/photos/luchoedu/2453280674 Customs have changed Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/luchoedu/2453269276/in/set-72157604798051600/ Information access has changed Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Copyrights restrictions http://www.flickr.com/photos/paulthewineguy/2528013768/ A future without images? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Academic institutions have changed Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

“ Google Generation” Public goes away = users are here Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

? ¿What about museums? ¿have they changed? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://flickr.com/photos/mikeoldfieldblog/2321398069/ Museums for social events Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Museums branding corporations Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Museums as economical platforms Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Museums as models for social responsability Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://flickr.com/photos/mattcinque/2079393087/ Web 2.0 museums community Opportunities for museums Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Anything, Anywhere, Anytime Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/319905411 Yes, but… Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo … I have some problems

Obsolete technology? Yes, but… Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

You are just one among the staff-mass of your museum? Yes, but… Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

lamusediffuse: Museums in Libya 2.0 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Africalia http://www.africalia.be Observatory of Cultural Policies in Africa http://ocpa.irmo.hr/index-en.html Africa Union http://www.africa-union.org Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

Dailymotion del.icio.us Devilfinder Flickr Google Maps Google Earth Google Video Ipernity Metacafe Slideshare Technorati Vimeo Wikimapia Wikipedia Yahoo Maps YouTube Zippivideos lamusediffuse: Museums in Libya 2.0 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Libyen Libië Libya Libio Libye Libia lamusediffuse: Museums in Libya 2.0 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

More than 70 emails sent to,

AFRICOM, Africalia, Observatory of Cultural Policies in Africa and African Union representatives

UN and UNESCO representatives in Libya

Embassies of several countries in Libya

Archaeology teams with projects in Libya

University Departments of art and Archaeology in Libya and abroad

Specialized Listservs for museums and art&technlogy professionals

Besides, more than 100 direct messages to social web users sharing relevant contents on museums in Libya… ... and articles, announcements and comments in numerous blogs lamusediffuse: Museums in Libya 2.0 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Al Khums, Museo de Leptis Magna Al Marj, Museo de Ptolemais Awbari, Museo de Germa Benghazi, Museo de Arte Islámico Beni Walid, Museo de Beni Walid Ghadames (ciudad vieja), Museo de Ghadames Jadu, Museo Al Baruni Janzür, Museo de Janzür Qasr Libia, Museo de Qasr Libia Sabratha, Museo de Sabratha Sahhat, Museo de Cyrene Susah, Al Jabal al Akhdar, Museo de Apollonia Tocra, Museo de Tocra Tr ípoli, Museo Dar al-Karamanli Trípoli, Museo de la Medina Trípoli, Museo Jamahiriya Duimdog: Jamahiriya Museum, 1 de abril de 2006, en Ţarābulus, Tsarrbuus, Libia. Museo Jamahiriya Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

http:// www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

http://www.lamusediffuse.com/libyanmuseums/maps/libyagm_new.htm lamusediffuse: Museums in Libya 2.0 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.seedwiki.com/wiki/museums_in_libya/museums_in_libya Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

http://www.seedwiki.com/wiki/museums_in_libya/jamahiriya_museum?wikiPageId=960907 Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo lamusediffuse: Museums in Libya 2.0

http://www.flickr.com/photos/baboon/405064021 The secret tips for a museum 2.0? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/rsihamau/2335795858/ Get ready for the change Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/exploratorium/2723534878 Are you a community site ? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Museums are people Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/nido/69591077/ Yes, museums are people Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/sharman/10534989/ Do you know who your users are ? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/93045181 How can you match your audiences? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Table of Contents http://www.flickr.com/photos/ogil/2540634421/ Museums 2.0 = Museums of Diversity Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/ross/50241828/ Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo Go technological

http://www.flickr.com/photos/baboon/315160359 Get your institution lighter Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/1977965 Renew yourself Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/12649801 Keep connected… Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

… but do not be a geek fashion victim Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/237573795 Open Channels Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/180558572 Follow the conversation Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/54571074 Leave your trace Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo Be personal!

http://www.flickr.com/photos/wallyg/2374569418/ Diversity? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/isemantics/362374396/ Money = access to culture? Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/306056437 Make it simple Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/2868425950/ Make it accesible! Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/53537358@N00/2282009820/ Go multilingual Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/baboon/252605812 Know your neighbors Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/omar_eduardo/242314897/ Consider other points of view Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

Be sustainable Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/isadocafe/89091113 Just a bit to build the future Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

http://www.flickr.com/photos/rayparnova/2352948390/ Museums have always been diverse Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo

To keep this conversation… Online Community - Building 2.0 for Museums : Challenges and Opportunities in a Global and Diverse World - Pilar Gonzalo http://flickr.com/photos/zanzo/374076098/ Website: http://lamusediffuse.com Blog: http://e-artcasting.blogspot.com del.icio.us: http://del.icio.us/pilar_gonzalo http://del.icio.us/lamusediffuse Presentaciones: http://www.slideshare.net/lamusediffuse Correo [email_address]