RTB - jasno i prosto

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RTB - jasno i prosto

  1. 1. What is RTB eCommerce?
  2. 2. 2What do these words mean to you?
  3. 3. 3What do these words mean to you?
  4. 4. 4 How?
  5. 5. 5Performance Display  Real-time bidding (RTB) based on individual user profiles  Shopper Remarketing  Dynamic Ad Personalization  Customer Acquisition  Multivariate Campaign Optimization
  6. 6. 6Real-time Bidding (RTB) €45 Non-RTB: Impressions purchased in bulk Real-time Bidding: Each impression won has unique purchase value
  7. 7. More than 90% of shoppers will leave your site without buying. Remarketing finds these users as they browse the web and serves them personalized ads, bringing them back to your site to buy. 7Shopper Remarketing
  8. 8. 8Dynamic Ad Personalization Each creative is personalized in real-time based on the individual user profile A few possibilities:  Abandoned cart items  Previously browsed items  Complimentary or related products  New, Sale, or other product tags  Special offers based on user’s cart status,  Application of CRM data, such as purchase history, preferences, newsletter subscription, etc.
  9. 9. 9Customer Acquisition Looking for a way to scale your audience beyond your previous visitors? We can help you connect to action- prone new users across the web. The new users get personalized ads, too.
  10. 10. All of our real-time decisioning is based on individual user profiles computed using several layers of data analysis. 10Individual User Profile  Bidding  Targeting  Personalization  Optimization
  11. 11. 11Multivariate Campaign Optimization Machine learning enables us to optimize each campaign as it’s happening. The system automatically tweaks a wide range of variables based on real-time performance cues from three dimensions of analysis: 1. Ad space characteristics 2. Creative performance 3. Individual user profile
  12. 12. RTB eCommerce Welcome to the future of display. Contact us below to set up a test

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