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DIGITAL MEDIA SOLUTIONS Project Portfolio
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DIGITAL MEDIA SOLUTIONS Project Portfolio

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  • 1. 2008-2009 DIGITAL MEDIA PORTFOLIO
  • 2. MY ROLES • System design and integration • Content design consultation • Client relationships • Vendor selection / RFQ • Project management MY SOLUTIONS • Digital signage • Interactive kiosks • Streaming video • Database integration and analytics • Web design and development • Content management (WordPress, Drupal, Joomla) • Social media, RSS
  • 3. EAST COAST CONNECTED ONLINE COMMUNITY PORTAL, ONLINE MARKETING AND SOCIAL PRESENCE
  • 4. THE CHALLENGE • Design a virtual community for expatriates of Atlantic Canada • Market networking events and social programs to members, businesses, governments and sponsors • Low cost: Organization is non-profit THE SOLUTION • Website powered by Drupal CMS delivers a scalable, interactive experience with easy content publishing • Leveraged Web 2.0 apps for ecommerce and marketing such as a Facebook Page, Twitter feed, LinkedIn Group, Eventbrite gateway, YouTube channel and Google Analytics. • Low-maintenance, zero-cost IT infrastructure powered by Google Apps. As Director of Online Strategy, deployed marketing tactics, online portal and IT infrastructure to grow organization to 3,000 members. Leveraging low-cost high performance social apps Web: www.eastcoastconnected.ca
  • 5. POLITICAL CANDIDACY WEBSITE ONLINE ONLINE PROMOTION AND PRESENCE
  • 6. THE CHALLENGE • Easy maintenance and content management • High usability for the user and the content authors • Incite viewers to a specific call to action: join a political party and nominate candidate • Coordinate creative designers, social media strategist, and developers THE SOLUTION • Website powered by a custom WordPress system for stability, flexibility and simplicity • AJAX elements and custom plugins create rich user experience • Custom postal code plugin delivers direct 3-step funnel to achieve site objective Project consultation, management and deployment of interactive political site and social media elements. Social media integration, interactivity, and AJAX elements Web: www.chriscrowell.ca
  • 7. TELECOM RETAIL STORES ACROSS CANADA 3,000 MEDIA SCREENS IN 600+ STORES NATIONWIDE
  • 8. THE CHALLENGE • Content management & hardware monitoring for up to 3,000 systems • 90% of each store consists of interactive elements: touch screens, web-enabled notebooks, and content-triggering phone lift receptacles • Complete production planning and design in 3 months THE SOLUTION • Groundbreaking distributed network architecture allows for secure VPN communications and low bandwidth consumption • Automatically and instantly streams cell phone pricing from internal database to each interactive touch screen Designed, consulted and managed game plan for ultimately 3,000 interactive kiosks and displays for 600+ next generation retail stores. Touchscreens can be activated by touch or by lifting a mobile phone from its wall receptacle
  • 9. BANK SKYSCRAPER COMPLEX TORONTO, ONTARIO ELEVATOR IP VIDEO LIFE SAFETY SYSTEM IN CANADA’S 2ND LARGEST BUILDING
  • 10. THE CHALLENGE • 69 elevators in four skyscrapers, including Canada’s second tallest building (68 storeys high) • The fastest double-decker elevators in Canada • 8,000 tenants and workers THE SOLUTION • Two-way voice and video communication between elevator cabs and Security Centre • Real-time connectivity via groundbreaking elevator shaft Wi-Fi solution • Digital signage screen switches to a live video call with the push of an elevator alarm button Designed and implemented an elevator signage solution in Canada’s second tallest building with a built-in two-way Video over IP emergency call system. What the cab passengers see when Idle What the cab passengers see when call is in progress
  • 11. 2010 OLYMPICS EVENT VENUE VANCOUVER, BC EVENT SCHEDULING, ADVERTISING AND EMERGENCY MESSAGING
  • 12. THE CHALLENGE • 330,000+ square feet of function space with 350 events per year • Mixed content: Meeting room event scheduling and video advertising • Integration with the fire alarm system • Demand for an environmentally sound solution THE SOLUTION • Architecture designed with low cost, low maintenance media players equipped with system monitoring for high reliability • Custom life safety solution allows for simultaneous visual message broadcast during fire alarm emergency • Remote controlled timers and high efficiency media players and LCD displays minimize total energy footprint Consulted deployment of 120+ multi-use displays for the official international broadcasting centre for the 2010 Winter Olympics. Winner of Sign Media Canada’s 2009 Digital Signage Award. Typical meeting room display
  • 13. DOWNTOWN SHOPPING CENTRE TORONTO, ONTARIO MEDIA HYDRANTS + CANADA’S LARGEST OUTDOOR HIGH DEFINITION SIGN
  • 14. THE CHALLENGE • High exposure: Features Canada's largest outdoor curved display (2,400 square feet) and the world's largest commercial plasma display (103 inches) • Multimedia ready: Provide a flexible multimedia environment for TV broadcasting and input/output of external A/V sources THE SOLUTION • Streaming TV coverage of the 2008 Beijing Olympics and other events in HD quality to any sign within the complex • Media hydrants embedded within digital directory stands allow for uplink of A/V equipment • Remote monitoring and content management ensures timely and reliable content delivery Deployed signage throughout Yonge Street’s newest shopping centre, including the largest HD outdoor sign in Canada. Internal plasma displays
  • 15. LEARN MORE • www.linkedin.com/in/gregorylam • twitter.com/gregorylam • facebook.com/gregorylam • google.com/profiles/gregory.lam I am an avid problem solver, public speaker, and accomplished solution architect. I believe in better living through technology; that is, creating user experiences and technical solutions through digital media, online content management systems, mobile applications, and social networking.