主管不會教、自己學不會的 Google analytics

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大家都在用 Google analytics 但好像又都不會用 Google analytics
阿為甚麼 GA又抓不到數值!
到底 Google analytics 應該要怎麼設定 又要怎麼使用
@power by lamb-mei (羊小咩)

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  • When you eventually start generating revenue, your active users # should have a direct relationship with revenue figures
  • 主管不會教、自己學不會的 Google analytics

    1. 1. 主管不會教、自己學不會的 Google Analytics
    2. 2. 羊小咩 Lamb Mei lamb@lamb-mei.com
    3. 3. Why need Web Analytics
    4. 4. Why need Web Analytics Not Only for
    5. 5. Why need Web Analytics Not Only for PV , CTR…
    6. 6. Why need Web Analytics 圖片來源 http://theleanstartup.com/
    7. 7. What is Google Analytics
    8. 8. What is Google Analytics 一般稱為
    9. 9. What is Google Analytics GA
    10. 10. What is Google Analytics 流量分析
    11. 11. What is Google Analytics Google 分析
    12. 12. What is Google Analytics Google Analytics KK [͵æn!ˋɪtɪks] DJ [͵ænəˋlitiks] 安兒哩替斯
    13. 13. What is Google Analytics 分析工具
    14. 14. What is Google Analytics 分析工具 內容分析
    15. 15. What is Google Analytics 分析工具 內容分析 社交分析
    16. 16. What is Google Analytics 分析工具 內容分析 社交分析 行動分析
    17. 17. What is Google Analytics 分析工具 內容分析 社交分析 行動分析 轉換分析
    18. 18. What is Google Analytics 分析工具 內容分析 社交分析 行動分析 轉換分析 廣告分析
    19. 19. What is Google Analytics It’s
    20. 20. How let it work
    21. 21. How let it work
    22. 22. How let it work 造訪人數?
    23. 23. How let it work 造訪人數? 停留時間?
    24. 24. How let it work 造訪人數? 跳出率? 停留時間?
    25. 25. 千萬不要太執著這些數值 因為不見得 Traget User
    26. 26. Thank you ! 謝謝各位 講完了!
    27. 27. Thank you ! 謝謝各位 講完了! 下班回家!
    28. 28. 當然沒有這麼好的事
    29. 29. 不會變的事情就是 變
    30. 30. 不會變的事情就是變 不同的網站類型 不同的使用者 不同的需求 不同的機制 不同的媒體策略 不同的裝置 …etc
    31. 31. Define Business Objectives Identify Goals Establish KPIs & Targets 這個沒有什麼好講的 圖表資料來源 Michael Pantoliano Segment / Measure Outcomes
    32. 32. Goals 類型 URL Destination Page Depth Time on Site
    33. 33. Goals 類型 Events Transactions
    34. 34. http://getcomparisons.com
    35. 35. Goal? Mini-goal? Mini-goal? http://getcomparisons.com
    36. 36. 設定 Goals
    37. 37. Define Business Objectives Identify Goals Establish KPIs & Targets Segment / Measure Outcomes
    38. 38. Goal: “The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.” KPI: “A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.” (pretty smart dude) http://paulgraham.com/growth.html
    39. 39. How To Define "Active Users" ? (活躍使用者)
    40. 40. We’ll come back to the ‘how’
    41. 41. Define Business Objectives Identify Goals Establish KPIs & Targets Segment / Measure Outcomes
    42. 42. Acquisition Behavior Outcome
    43. 43. Outcomes? Behavior Acquisition
    44. 44. Acquisition Behavior
    45. 45. Acquisition Behavior Custom Report: Much Better
    46. 46. Custom Variables
    47. 47. Name Active User Logged In Join Month Author # of Orders Recency Value Yes, No Yes, No 05, 06, etc. John, Steph 1,10, etc. Days/Months
    48. 48. Event
    49. 49. Behavior Flow
    50. 50. 接下來的功能 我是我完全沒接觸過的
    51. 51. GA Content Experiments
    52. 52. Measure
    53. 53. Michael Pantoliano | @MikeCP
    54. 54. http://dis.tl/URQ60W 55+ Custom Alerts (LunaMetrics)
    55. 55. Multi-Channel Funnels
    56. 56. Assisted Conversions Report
    57. 57. iFrame Track
    58. 58. Where use the iFrame Facebook Canvas Facebook Fans Page Custom Web page 圖片來源 build-a-facebook-application-with-zend-framework
    59. 59. iFrame Track Problem • Tracking traffic sources to your Facebook iFrame Tab is not possible • Facebook will be the referral for all the traffic to your Facebook iFrame Tab • Visitors using IE will not be tracked 資料來源 how-to-track-facebook-iframes-with-google-analytics
    60. 60. Campaign URL builder 資料來源 campaign-url-builder-with-short-url-and-twitter-posting
    61. 61. Delayed redirect • Campaign tracking • Delayed redirect if the visitor is landed on the iFrame Page 資料來源 how-to-track-facebook-iframes-with-google-analytics
    62. 62. GA not work on IE solution: P3P (Platform for Privacy Preferences) 資料來源 how-to-track-facebook-iframes-with-google-analytics
    63. 63. Short URL
    64. 64. 最後 還是要先說一下
    65. 65. 我是跟鄉民進來看熱鬧的 只是站了前面一點
    66. 66. 我是跟鄉民進來看熱鬧的 這議題並不是我專門的
    67. 67. GA 還有很多其他的功能 但我沒辦法一一介紹 把我所見所學所得跟大家分享 若有什麼錯誤的地方不令指教
    68. 68. Thank You! 羊小咩 Lamb Mei lamb@lamb-mei.com 2013 / 11 / 20

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