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CBC Presentation on Social Media Marketing 5-24-14
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CBC Presentation on Social Media Marketing 5-24-14

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This is a basic presentation on social media marketing for the CBC Networking Breakfast.

This is a basic presentation on social media marketing for the CBC Networking Breakfast.

Published in: Business, Technology

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Transcript

  • 1. Social Media Marketing Social Media Marketing vs. Traditional Marketing vs. Traditional Marketing Earned Media Paid Media ● Trusted 3rd-party referral ● News feeds ● Instant messages ● Websites ● EWOM (Electronic Word-of-Mouth) ● Social Networks ● Print ● Radio ● TV
  • 2. Top Five Social Networks 1. Google+ 2. Facebook 3. Twitter 4. LinkedIn 5. Pinterest
  • 3. Organizing & Scheduling Tools 1. Unroll.Me - Organizes your Inbox (free) 2. BufferApp.com - Schedules your tweets (free & fee-based) 3. About.Me - Great landing page (free) 4. PieThis.com - Visual showcase for group communication (free) 5. Nimble.com - CRM program for merging social networks (fee-based)
  • 4. Social Capital Resources (People) 1. The Business Connection - www.YourLinkToLocalBusiness.com. 2. The Better Together Approach - www.budurl.com/BetterApproach. 3. Premier Networking Alliance - www.pnanetwork.com. 4. Christians In Action Network - www.christiansinactionnetwork.org 5. “Feature Friday” Conference Call - Phone: 530-881-1212 PIN: 937-155-356# EVERY Friday at 7:45 a.m. EST
  • 5. LinkedIn Profile 1. Headline - No phone number. Use “|” with keywords. (i.e. Collaborative Evergreen Marketing: Social Media Marketing | Traditional Marketing | Lower Cost | Better ROI) 2. Summary - Create in Word. Include bullet points. Copy/paste. (.i.e. Products: ● Promotional Product Designs ● T-Shirt Promotion Store 3. Be sure to include 50 keywords for your skill set. 4. If possible, use Google Images or a website location to add a photo to every job listing associated with your profile. 5. Request recommendations from people you know, like and trust.
  • 6. Keyword Selection Tools 1. Google Adwords Keyword Planner www.adwords.google.com/KeywordPlanner Select most popular yet non-competitive keywords. 2. SEM(Search Engine Marketing) Rush www.semrush.com 3. KeywordSpy www.keywordspy.com 4. KeywordEye www.keywordeye.co.uk
  • 7. Measure Your Influence 1. TrustCloud www.trustcloud.com 2. Klout Score www.klout.com 3. Kred Score www.kred.com
  • 8. Offline to Online Publicity 1) Online Press Releases (Examiner.com) www.budurl.com/SmallBizExaminer 2) Fiverr (The Gig Economy) www.fiverr.com www.fiverr.com/lamarjmorgan 3) Brainshark (slideshow video creation) www.brainshark.com 4) HARO.com (Help A Reporter Out) http://go.helpareporter.com
  • 9. Motivational Quotes 1) If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much. - Jim Rohn 2) The secret of getting ahead is getting started. - Mark Twain 3) Don't watch the clock; do what it does. Keep going. - Sam Levenson 4) Quality is not an act, it is a habit. - Aristotle 5) Motivation is the art of getting people to do what you want them to do because they want to do it. - Dwight D. Eisenhower 6) What you do today can improve all your tomorrows. - Ralph Marston 7) Your talent is God's gift to you. What you do with it is your gift back to God. - Leo Buscaglia
  • 10. The End www.syngergistic-business-marketing.com