Overview of Location-Based             Services and        How to Get Started with       Location-Based MarketingAdam Stei...
IntroductionAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
AgendaEvolution of social mediaWhat is a check-in?How to check-inLocation-based marketing overview5 tips for starting...
Evolution of Social Media
2000          2004            2007           2010              Share photos,   Share what     Share whereShare ideas     u...
•    What’s causing this change in    social media?         GPS-Enabled Smartphones
Smartphone Affordability
Smartphone popularization    2004             2010
Smartphone usage to exceedflip phone in 2011
What is a Check-In?
Check-ins are social locationbroadcasting and sharing
Check-ins connect friends andvenues
How to Check-In
Download a check-in applicationto your smartphone
What applications (location-basedservices) offer check-ins?
Check-in at restaurants, stores
Share check-ins on Twitter,Facebook
Meet friends
Discover new venues
Earn badges
Become the mayor              Foursquare Mayor:              Customer with the most days              checked into your ve...
Redeem Check-In Specials
Why check-in?SocializeEarn badges; Become the mayorReceive offers
Location-BasedMarketing Overview
Check-Ins for Business       Check-Ins Are:      Customer Visits      Free Advertising      Customer Data
Why do check-ins matter?5 million users+ 150,000 new users aweek                        Facebook opens2,500 media mentions...
Brands marketing throughlocation-based services   Restaurants     Retailers
What is location-based marketing?  Location enable marketers to target customers  according to real preferences at the rig...
Goals of location-basedmarketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
Location-based marketing isdata and insights• Where your customers are• Where else do they visit• How many friends they ha...
Can you harness location data?
In other words …         Timeliness             +       Personalization    Customer Loyalty +  Word of Mouth Marketing
What location-based marketing is not
5 Tips for Starting WithLocation-Based Marketing
1. Claim venues and offerspecials to nearby customers
2. Deliver timely, relevant messages to customersMessage customers whenthey check in• Goodwill• Promotional / Bounce backs...
3. Automate personalized marketingBased on check-ins,             Examplescreate personalizedmessages for:          Send t...
4. Identify your potential customersMarket to potential customers that visit        competitors’ locations
5. Measure. Rinse. Repeat.
Bonus: Incorporate location data inother marketing effortsSend the right offers to the right people based            on th...
2 Minutes on PlacePunch
PlacePunch connects your brand tocustomers through location check-ins             Your Brand
PlacePunch enables marketers to:  Build check-in loyalty programs  Send timely, relevant messages  Build email list  L...
Who do we work with?
Learn more at …       www.placepunch.com
Thanks for your timeAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
Questions?
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Location based marketing_overview

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Location based marketing_overview

  1. 1. Overview of Location-Based Services and How to Get Started with Location-Based MarketingAdam SteinbergCo-Founder, PlacePunchadam.steinberg@placepunch.com
  2. 2. IntroductionAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
  3. 3. AgendaEvolution of social mediaWhat is a check-in?How to check-inLocation-based marketing overview5 tips for starting with location-based marketing
  4. 4. Evolution of Social Media
  5. 5. 2000 2004 2007 2010 Share photos, Share what Share whereShare ideas updates you’re doing you are
  6. 6. • What’s causing this change in social media? GPS-Enabled Smartphones
  7. 7. Smartphone Affordability
  8. 8. Smartphone popularization 2004 2010
  9. 9. Smartphone usage to exceedflip phone in 2011
  10. 10. What is a Check-In?
  11. 11. Check-ins are social locationbroadcasting and sharing
  12. 12. Check-ins connect friends andvenues
  13. 13. How to Check-In
  14. 14. Download a check-in applicationto your smartphone
  15. 15. What applications (location-basedservices) offer check-ins?
  16. 16. Check-in at restaurants, stores
  17. 17. Share check-ins on Twitter,Facebook
  18. 18. Meet friends
  19. 19. Discover new venues
  20. 20. Earn badges
  21. 21. Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
  22. 22. Redeem Check-In Specials
  23. 23. Why check-in?SocializeEarn badges; Become the mayorReceive offers
  24. 24. Location-BasedMarketing Overview
  25. 25. Check-Ins for Business Check-Ins Are: Customer Visits Free Advertising Customer Data
  26. 26. Why do check-ins matter?5 million users+ 150,000 new users aweek Facebook opens2,500 media mentions check-ins to 500weekly million members
  27. 27. Brands marketing throughlocation-based services Restaurants Retailers
  28. 28. What is location-based marketing? Location enable marketers to target customers according to real preferences at the right time
  29. 29. Goals of location-basedmarketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
  30. 30. Location-based marketing isdata and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)
  31. 31. Can you harness location data?
  32. 32. In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
  33. 33. What location-based marketing is not
  34. 34. 5 Tips for Starting WithLocation-Based Marketing
  35. 35. 1. Claim venues and offerspecials to nearby customers
  36. 36. 2. Deliver timely, relevant messages to customersMessage customers whenthey check in• Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness
  37. 37. 3. Automate personalized marketingBased on check-ins, Examplescreate personalizedmessages for: Send thank you messages and special rewards to best customers (that must be shared – buy one get one free)• Frequent customers• New customers If a customer hasn’t visited in last 60 days, automatically send• Lapsed customers coupon or offer.
  38. 38. 4. Identify your potential customersMarket to potential customers that visit competitors’ locations
  39. 39. 5. Measure. Rinse. Repeat.
  40. 40. Bonus: Incorporate location data inother marketing effortsSend the right offers to the right people based on their check-in history
  41. 41. 2 Minutes on PlacePunch
  42. 42. PlacePunch connects your brand tocustomers through location check-ins Your Brand
  43. 43. PlacePunch enables marketers to:  Build check-in loyalty programs  Send timely, relevant messages  Build email list  Learn about customerswww.placepunch.com
  44. 44. Who do we work with?
  45. 45. Learn more at … www.placepunch.com
  46. 46. Thanks for your timeAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
  47. 47. Questions?
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