Location based marketing_overview

Overview of Location-Based Services and How to Get Started with Location-Based MarketingAdam SteinbergCo-Founder, PlacePunchadam.steinberg@placepunch.com

IntroductionAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472

AgendaEvolution of social mediaWhat is a check-in?How to check-inLocation-based marketing overview5 tips for starting with location-based marketing

Evolution of Social Media

2000 2004 2007 2010 Share photos, Share what Share whereShare ideas updates you’re doing you are

• What’s causing this change in social media? GPS-Enabled Smartphones

Smartphone Affordability

Smartphone popularization 2004 2010

Smartphone usage to exceedflip phone in 2011

What is a Check-In?

Check-ins are social locationbroadcasting and sharing

Check-ins connect friends andvenues

How to Check-In

Download a check-in applicationto your smartphone

What applications (location-basedservices) offer check-ins?

Check-in at restaurants, stores

Share check-ins on Twitter,Facebook

Meet friends

Discover new venues

Earn badges

Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days

Redeem Check-In Specials

Why check-in?SocializeEarn badges; Become the mayorReceive offers

Location-BasedMarketing Overview

Check-Ins for Business Check-Ins Are: Customer Visits Free Advertising Customer Data

Why do check-ins matter?5 million users+ 150,000 new users aweek Facebook opens2,500 media mentions check-ins to 500weekly million members

Brands marketing throughlocation-based services Restaurants Retailers

What is location-based marketing? Location enable marketers to target customers according to real preferences at the right time

Goals of location-basedmarketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing

Location-based marketing isdata and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)

Can you harness location data?

In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing

What location-based marketing is not

5 Tips for Starting WithLocation-Based Marketing

1. Claim venues and offerspecials to nearby customers

2. Deliver timely, relevant messages to customersMessage customers whenthey check in• Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness

3. Automate personalized marketingBased on check-ins, Examplescreate personalizedmessages for: Send thank you messages and special rewards to best customers (that must be shared – buy one get one free)• Frequent customers• New customers If a customer hasn’t visited in last 60 days, automatically send• Lapsed customers coupon or offer.

4. Identify your potential customersMarket to potential customers that visit competitors’ locations

5. Measure. Rinse. Repeat.

Bonus: Incorporate location data inother marketing effortsSend the right offers to the right people based on their check-in history

2 Minutes on PlacePunch

PlacePunch connects your brand tocustomers through location check-ins Your Brand

PlacePunch enables marketers to:  Build check-in loyalty programs  Send timely, relevant messages  Build email list  Learn about customerswww.placepunch.com

Who do we work with?

Learn more at … www.placepunch.com

Thanks for your timeAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472

Questions?

Location based marketing_overview

by Lamar Morgan on Feb 05, 2011

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Location based marketing_overview — Presentation Transcript