Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
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Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.

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Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer. Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer. Presentation Transcript

  • © Copyright 2013 Avanade Inc. All Rights Reserved.MOBILE REVOLUTIONCosa cambia per le persone,cosa cambia per i designer.FrancescaTassistro | Creative Lead @ Avanade
  • QUANTIUSANOIL MOBILE?NIELSEN | FEBBRAIO 2013
  • 1.000.000APPLICAZIONI DISPONIBILI1.000.000.000SMARTPHONE POSSEDUTI150.000.000TABLET VENDUTIFORRESTER RESEARCH
  • © Copyright 2013 Avanade Inc. All Rights Reserved.DA DOVE SIAMO PARTITI?
  • © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973Martin Cooper
  • © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973talk to other peopleMartin Cooper
  • ChiamataDynaTAC8000XNokia7110J-SH04SonyEricssonT68iChiamataConnettivitàChiamataFotocameraChiamataMotorolaStarTAC19961984199920002002ChiamataConnettivitàFotocameraeMail
  • 2BlackBerry62102003PalmOneTreo6002003Nokian952007iPhoneiPad20102007ChiamataConnettivitàeMailChiamataConnettivitàFotocameraeMailChiamataConnettivitàFotocameraeMailMultimediaChiamataConnettivitàFotocameraeMailMultimediaTouchscreenChiamataConnettivitàFotocameraeMailMultimediaTouchscreen
  • © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebook
  • © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebookmaking phone calls accounts for only 16%
  • © Copyright 2013 Avanade Inc. All Rights Reserved.QUALCOSA E’ CAMBIATO...
  • © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER LE PERSONE
  • © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON I DEVICE DIGITALI#1
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGRAPHICUSER INTERFACE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER INTERFACENATURAL
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE16EXPERIENCE DIVIDE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE17EXPERIENCE DIVIDE
  • © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON IL CONTESTO#2
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagINTEGRARESECONDSCREENFIRSTSCREEN’
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’AUMENTATAREALTA’
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’REALTA’AUMENTATA
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  • © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER I DESIGNER...
  • © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNARE PERUN’INTERAZIONENATURALE#1
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARE NOTNATURALINTERFACESNATURALDONALD NORMAN
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNUOVE CONVENZIONISVILUPPARETURN OVERTOMUTE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagL’APPRENDIMENTOFAVORIRE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCULTURECOMPRENDEREDIVERSE
  • © Copyright 2013 Avanade Inc. All Rights Reserved.SFRUTTARELE CARATTERISTICHEDEL MOBILE#2
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEACCUWEATHER
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEGOOGLENOW
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGIROSCOPIOACCELEROMETRO
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERASCREENUNLOCK
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERAAIRGESTURE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagSENSORE PROSSIMITA’DIRECTCALL
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEGEOLOCALIZZAZIONEREALTA’AUMENTATA
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEORIENTAMENTO
  • © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNAREPER ECOSISTEMI#3
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagECOSISTEMITV
  • © Copyright 2013 Avanade Inc. All Rights Reserved.CONSIDERARECONTESTO FISICO#4E SOCIALE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  • © Copyright 2013 Avanade Inc. All Rights Reserved.?
  • © Copyright 2013 Avanade Inc.All Rights Reserved | PagHUMANBEINGATTHECENTER
  • © Copyright 2013 Avanade Inc. All Rights Reserved.GRAZIE!