Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.
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Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.

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    Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer. Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer. Presentation Transcript

    • © Copyright 2013 Avanade Inc. All Rights Reserved.MOBILE REVOLUTIONCosa cambia per le persone,cosa cambia per i designer.FrancescaTassistro | Creative Lead @ Avanade
    • QUANTIUSANOIL MOBILE?NIELSEN | FEBBRAIO 2013
    • 1.000.000APPLICAZIONI DISPONIBILI1.000.000.000SMARTPHONE POSSEDUTI150.000.000TABLET VENDUTIFORRESTER RESEARCH
    • © Copyright 2013 Avanade Inc. All Rights Reserved.DA DOVE SIAMO PARTITI?
    • © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973Martin Cooper
    • © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973talk to other peopleMartin Cooper
    • ChiamataDynaTAC8000XNokia7110J-SH04SonyEricssonT68iChiamataConnettivitàChiamataFotocameraChiamataMotorolaStarTAC19961984199920002002ChiamataConnettivitàFotocameraeMail
    • 2BlackBerry62102003PalmOneTreo6002003Nokian952007iPhoneiPad20102007ChiamataConnettivitàeMailChiamataConnettivitàFotocameraeMailChiamataConnettivitàFotocameraeMailMultimediaChiamataConnettivitàFotocameraeMailMultimediaTouchscreenChiamataConnettivitàFotocameraeMailMultimediaTouchscreen
    • © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebook
    • © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebookmaking phone calls accounts for only 16%
    • © Copyright 2013 Avanade Inc. All Rights Reserved.QUALCOSA E’ CAMBIATO...
    • © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER LE PERSONE
    • © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON I DEVICE DIGITALI#1
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGRAPHICUSER INTERFACE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER INTERFACENATURAL
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE16EXPERIENCE DIVIDE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE17EXPERIENCE DIVIDE
    • © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON IL CONTESTO#2
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagINTEGRARESECONDSCREENFIRSTSCREEN’
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’AUMENTATAREALTA’
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’REALTA’AUMENTATA
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
    • © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER I DESIGNER...
    • © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNARE PERUN’INTERAZIONENATURALE#1
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagARE NOTNATURALINTERFACESNATURALDONALD NORMAN
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNUOVE CONVENZIONISVILUPPARETURN OVERTOMUTE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagL’APPRENDIMENTOFAVORIRE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCULTURECOMPRENDEREDIVERSE
    • © Copyright 2013 Avanade Inc. All Rights Reserved.SFRUTTARELE CARATTERISTICHEDEL MOBILE#2
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEACCUWEATHER
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEGOOGLENOW
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagGIROSCOPIOACCELEROMETRO
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERASCREENUNLOCK
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERAAIRGESTURE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagSENSORE PROSSIMITA’DIRECTCALL
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEGEOLOCALIZZAZIONEREALTA’AUMENTATA
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEORIENTAMENTO
    • © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNAREPER ECOSISTEMI#3
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagECOSISTEMITV
    • © Copyright 2013 Avanade Inc. All Rights Reserved.CONSIDERARECONTESTO FISICO#4E SOCIALE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
    • © Copyright 2013 Avanade Inc. All Rights Reserved.?
    • © Copyright 2013 Avanade Inc.All Rights Reserved | PagHUMANBEINGATTHECENTER
    • © Copyright 2013 Avanade Inc. All Rights Reserved.GRAZIE!