Mobile Revolution | Cosa cambia per le persone, cosa cambia per i designer.

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  • 1. © Copyright 2013 Avanade Inc. All Rights Reserved.MOBILE REVOLUTIONCosa cambia per le persone,cosa cambia per i designer.FrancescaTassistro | Creative Lead @ Avanade
  • 2. QUANTIUSANOIL MOBILE?NIELSEN | FEBBRAIO 2013
  • 3. 1.000.000APPLICAZIONI DISPONIBILI1.000.000.000SMARTPHONE POSSEDUTI150.000.000TABLET VENDUTIFORRESTER RESEARCH
  • 4. © Copyright 2013 Avanade Inc. All Rights Reserved.DA DOVE SIAMO PARTITI?
  • 5. © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973Martin Cooper
  • 6. © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973talk to other peopleMartin Cooper
  • 7. ChiamataDynaTAC8000XNokia7110J-SH04SonyEricssonT68iChiamataConnettivitàChiamataFotocameraChiamataMotorolaStarTAC19961984199920002002ChiamataConnettivitàFotocameraeMail
  • 8. 2BlackBerry62102003PalmOneTreo6002003Nokian952007iPhoneiPad20102007ChiamataConnettivitàeMailChiamataConnettivitàFotocameraeMailChiamataConnettivitàFotocameraeMailMultimediaChiamataConnettivitàFotocameraeMailMultimediaTouchscreenChiamataConnettivitàFotocameraeMailMultimediaTouchscreen
  • 9. © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebook
  • 10. © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebookmaking phone calls accounts for only 16%
  • 11. © Copyright 2013 Avanade Inc. All Rights Reserved.QUALCOSA E’ CAMBIATO...
  • 12. © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER LE PERSONE
  • 13. © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON I DEVICE DIGITALI#1
  • 14. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGRAPHICUSER INTERFACE
  • 15. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER INTERFACENATURAL
  • 16. © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE16EXPERIENCE DIVIDE
  • 17. © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE17EXPERIENCE DIVIDE
  • 18. © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON IL CONTESTO#2
  • 19. © Copyright 2013 Avanade Inc.All Rights Reserved | PagINTEGRARESECONDSCREENFIRSTSCREEN’
  • 20. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’AUMENTATAREALTA’
  • 21. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’REALTA’AUMENTATA
  • 22. © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  • 23. © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  • 24. © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER I DESIGNER...
  • 25. © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNARE PERUN’INTERAZIONENATURALE#1
  • 26. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARE NOTNATURALINTERFACESNATURALDONALD NORMAN
  • 27. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNUOVE CONVENZIONISVILUPPARETURN OVERTOMUTE
  • 28. © Copyright 2013 Avanade Inc.All Rights Reserved | PagL’APPRENDIMENTOFAVORIRE
  • 29. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCULTURECOMPRENDEREDIVERSE
  • 30. © Copyright 2013 Avanade Inc. All Rights Reserved.SFRUTTARELE CARATTERISTICHEDEL MOBILE#2
  • 31. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEACCUWEATHER
  • 32. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEGOOGLENOW
  • 33. © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  • 34. © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  • 35. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGIROSCOPIOACCELEROMETRO
  • 36. © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERASCREENUNLOCK
  • 37. © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERAAIRGESTURE
  • 38. © Copyright 2013 Avanade Inc.All Rights Reserved | PagSENSORE PROSSIMITA’DIRECTCALL
  • 39. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEGEOLOCALIZZAZIONEREALTA’AUMENTATA
  • 40. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEORIENTAMENTO
  • 41. © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNAREPER ECOSISTEMI#3
  • 42. © Copyright 2013 Avanade Inc.All Rights Reserved | PagECOSISTEMITV
  • 43. © Copyright 2013 Avanade Inc. All Rights Reserved.CONSIDERARECONTESTO FISICO#4E SOCIALE
  • 44. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • 45. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • 46. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  • 47. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  • 48. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  • 49. © Copyright 2013 Avanade Inc. All Rights Reserved.?
  • 50. © Copyright 2013 Avanade Inc.All Rights Reserved | PagHUMANBEINGATTHECENTER
  • 51. © Copyright 2013 Avanade Inc. All Rights Reserved.GRAZIE!