Cosa è l'Experience Design

324
-1

Published on

Cosa vuol dire User Experience? Che attività svolge uno User Experience Designer? Dove lavora  e di quali progetti si occupa? Insieme agli studenti della NABA abbiamo cercato di rispondere a queste domande.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
324
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cosa è l'Experience Design

  1. 1. © Copyright 2013 Avanade Inc. All Rights Reserved.USER EXPERIENCE DESIGNCosa vuol dire progettarel’esperienza d’uso.FrancescaTassistro | Creative Lead @ Avanade
  2. 2. © Copyright 2013 Avanade Inc. All Rights Reserved.Esperta di tecnologiaArtistaGuru del marketingInteressata alle personeSolution finderExperience Designer
  3. 3. © Copyright 2013 Avanade Inc. All Rights Reserved.?
  4. 4. © Copyright 2013 Avanade Inc. All Rights Reserved.USER EXPERIENCE DESIGN
  5. 5. © Copyright 2013 Avanade Inc. All Rights Reserved.USER EXPERIENCE DESIGN
  6. 6. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  7. 7. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  8. 8. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  9. 9. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  10. 10. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  11. 11. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER EXPERIENCEHAPPENSWITH OR WITHOUTDESIGNUSER EXPERIENCE
  12. 12. © Copyright 2013 Avanade Inc. All Rights Reserved.USER EXPERIENCE DESIGNUSER EXPERIENCE
  13. 13. © Copyright 2013 Avanade Inc. All Rights Reserved.USER EXPERIENCE DESIGNUSER EXPERIENCE
  14. 14. © Copyright 2013 Avanade Inc. All Rights Reserved.progettare l’esperienza diutilizzo di applicazioni digitali
  15. 15. © Copyright 2013 Avanade Inc. All Rights Reserved.in che modo?
  16. 16. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
  17. 17. © Copyright 2013 Avanade Inc. All Rights Reserved.GENIUS DESIGN
  18. 18. © Copyright 2013 Avanade Inc. All Rights Reserved.USER CENTERED DESIGN
  19. 19. © Copyright 2013 Avanade Inc. All Rights Reserved.HUMANCENTERED DESIGN
  20. 20. © Copyright 2013 Avanade Inc.All Rights Reserved | PagDONALD NORMANIf we are designing for peoplewhy not call them that:people, a person,or perhaps humans.
  21. 21. © Copyright 2013 Avanade Inc. All Rights Reserved.ANALISI PROGETTAZIONE
  22. 22. © Copyright 2013 Avanade Inc. All Rights Reserved.Cinque regole per fareDesign ResearchANALISI
  23. 23. © Copyright 2013 Avanade Inc.All Rights Reserved | PagIf I had 60 minutes to solve a problemand my life depended on itI’d spend 55 minutesdetermining the right question to ask.Once I got the right question,I could easily answer it in 5 minutes.#1
  24. 24. © Copyright 2013 Avanade Inc. All Rights Reserved.#1Capire cosa vogliamoottenere dalla ricercaREGOLA N.1
  25. 25. © Copyright 2013 Avanade Inc. All Rights Reserved.#2Scegliere la metodologiapiù adattaREGOLA N.2
  26. 26. © Copyright 2013 Avanade Inc.All Rights Reserved | PagQUESTIONARIWEB ANALYTICS#2METODI QUANTITATIVIMETODI QUALITATIVICOINNVOLGIMENTOOPERATIVOCOINNVOLGIMENTOVERBALEFOCUS GROUPINTERVISTEOSSERVAZIONEUSABILITYTEST
  27. 27. © Copyright 2013 Avanade Inc. All Rights Reserved.#3Saper ascoltare e saperporre le giuste domandeREGOLA N.3
  28. 28. © Copyright 2013 Avanade Inc.All Rights Reserved | PagDesign researchasks us to bring creative energyto the synthesisof confusing and conflictinginformationJANE FULTON SURIChief Creative Officer at IDEO#4
  29. 29. © Copyright 2013 Avanade Inc. All Rights Reserved.#4Estrarre risultati utiliREGOLA N.4
  30. 30. © Copyright 2013 Avanade Inc.All Rights Reserved | PagThe effectiveness of researchis inversely proportionalto the thicknessof its binding.TODD WILKENSExperience Designer at ADAPTIVE PATH#5
  31. 31. © Copyright 2013 Avanade Inc. All Rights Reserved.#5Comunicare i risultati inmodo efficaceREGOLA N.5
  32. 32. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
  33. 33. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
  34. 34. © Copyright 2013 Avanade Inc.All Rights Reserved | PagThe thing about personas isthey need to be basedon realityand they cannot be basedon self-referential thinking.ALAIN COOPERFounder of COOPER#5
  35. 35. © Copyright 2013 Avanade Inc. All Rights Reserved.Sei metodologie di cuinon si può fare a menoPROGETTAZIONE
  36. 36. © Copyright 2013 Avanade Inc. All Rights Reserved.#1 CONCEPT
  37. 37. © Copyright 2013 Avanade Inc.All Rights Reserved | PagThis is the most abstractpart of the process,when the concrete needsof individualsare transformedinto high-level insightsIDEOabout the larger population
  38. 38. Metafora High level IA
  39. 39. Modello di interazione
  40. 40. Moodboard
  41. 41. PropostaVisual
  42. 42. © Copyright 2013 Avanade Inc. All Rights Reserved.ARCHITETTURADELLE INFORMAZIONI#2
  43. 43. © Copyright 2013 Avanade Inc.All Rights Reserved | PagL’arte di strutturare,organizzare ed etichettarei contenutiper aiutare le personea trovare e gestirei contenuti stessi.LOUIS ROSENFELDPrincipal of LOUIS ROSENFELD LLC
  44. 44. © Copyright 2013 Avanade Inc. All Rights Reserved.FLUSSIDI INTERAZIONE#3
  45. 45. © Copyright 2013 Avanade Inc. All Rights Reserved.Razionalizzazione e formalizzazionedelle connessioni logiche tra glielementi dell’applicazione e le azionidegli utenti
  46. 46. Avanade Confidential – Do Not Copy,© Copyright 2011 Avanade Inc. All RigHANDSET! FINDINGS!SUCCESS RATE!GENERAL NOTES ABOUTTHETASK!U250!N° users tested 14N° users completed 11N° users completed with help 0N° users did not complete 3Task 2"Save a given number"!Positive findingsCosmetic problemsSerious problemsCatastropheFor this task users were asked to create a new contact to the contact list.To increase the difficulty, users were achange the number type to “office”. !This task was designed also to check if users were able to understand the use the of the spin box . !!Starting from DayTwo, user were also asked to predict the effect of pressing the “c” key while in the contact lisdevice behavior was coherent with their mental model.!!
  47. 47. How much?PaymentInformationRecipientInformationDonation OptionsSelect DogUpsellsConfirmDonationOptions Dog NeedsSummaryPlanned GiftOptionsPlanned?YNYNGift?NY>$500?Adopt a doggostop
  48. 48. © Copyright 2013 Avanade Inc. All Rights Reserved.WIREFRAME#4
  49. 49. © Copyright 2013 Avanade Inc.All Rights Reserved | PagWireframescontentfunctionalitiesand the means ofnavigating to thosetwo things.DAN SAFFERDirector of Interaction Design at SMART DESIGNshould contain
  50. 50. © Copyright 2013 Avanade Inc.All Rights Reserved | PagProducts Garden Doctor Plant Guide Garden Care Home Care Seasonal AdivecesDISCOVER OUR WIDE RANGEOF GARDEN CARE PRODUCTSCommBEST SOLUTIONS FOR YOURGARDEN PROBLEMSALL INFOMRATION YOU NEEDABOUT YOUR PLANTSTIPS AND CUES FOR THEBEAUTY OF YOUR GARDENTIPS AND CUES FOR THEBEAUTY OF YOUR HOMEWHAT TO DO IN YOUR GARDENMONTH BY MONTHSHARE WITH OYOUR GARDEUnited  Kingdom En About Bayer | Contact | Store Locator | News | Protect Tomorrow Today | Site map | TradEmail PasswordLForgot password?AntsLogosettingsNew: 100% natural productsLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.Product nameLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibhProduct nameLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibhProduct nameLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibhTop productsProduct nameLorem ipsum dolor sitconsectetuer adipiscinProduct nameLorem ipsum dolor sitconsectetuer adipiscinProduct nameLorem ipsum dolor sitconsectetuer adipiscinJOIN THE COMMUNITY!- Create your garden- Ask help- Participate to contestsSubscribeVIDEOVideo titleTO DO IN [MONTH]TitleLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibhTitleLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibhTitle4.1 2.6SketchesHigh fidelity
  51. 51. © Copyright 2013 Avanade Inc.All Rights Reserved | PagyEOPLESSIONess1.01.1173.02.42.0Content only Drawing
  52. 52. © Copyright 2013 Avanade Inc. All Rights Reserved.VISUAL DESIGN
  53. 53. © Copyright 2013 Avanade Inc. All Rights Reserved.Due casi concretiESEMPI
  54. 54. 2 SETTIMANE 2 SETTIMANE1 SETTIMANA 3 SETTIMANEOSSERVAZIONEFOCUSGROUPCONCEPTINTERVISTEIAAPPLICATIVO PER CALL CENTER2 MESI
  55. 55. 1 MESE 2 MESI 1 MESE 1 SETTIMANA 1 SETTIMANAFLUSSIINTERAZIONEVISUALDESIGNPROTOTIPOUSERTESTREFINEMENTWIREFRAMES
  56. 56. MESE 1 ChiamataConnettivitàChiamataFotocameraSETTIMANA 2 ChiamataConnettivitàFotocameraeMailINTERVISTESTAKEHOLDERINTERVISTEUTENTEAPPLICAZIONE WIN8 PERTABLETIAWIREFRAMEVISUALDESIGN
  57. 57. © Copyright 2013 Avanade Inc. All Rights Reserved.CHI E’ LO UX DESIGNER?
  58. 58. © Copyright 2013 Avanade Inc. All Rights Reserved.?
  59. 59. © Copyright 2013 Avanade Inc. All Rights Reserved.GRAZIEfrancesca.tassistro@avanade.com

×